Overview of 3 recent non profit marketing campaigns

1. Non profit marketing campaigns:
Mohammad Alzoubi • Petia Llieva • Eric Mwaniki • Moath Nassar •
Chloe Timbert • Carl Vanormelingen [Group 6]
http://www.flickr.com/photos/gpsea/3661659283

2. Organization • Type • Central idea/attitude/behaviour • What’s
interesting • Effectiveness • Need to improve?
Both WHO and WWF try to ban cock fights worldwide…
http://www.flickr.com/photos/bastiaanssen/4628611135/

3. World Wildlife Fund • Environmental organization • Pollution •
Guerilla campaign • Eyecatcher
http://www.wired.com/underwire/2007/04/psas_keep_getti

4. Animals rights organization • human meat package • Times Square,
New York city • real people • maximum attention
http://www.toxel.com/inspiration/2010/08/07/human-meat-packages-from-peta

5. UN children fund • raising awareness • low cost outdoor campaign
• Manhattan Union Square • worldwide media coverage/donations
http://www.flickr.com/photos/creativecriminals/5026017212