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the defenders
                          of the
               status quo
                  will hate
                         your idea.
CharlieCurve.com
A few big ideas on marketing and innovation from the

      Ohio Growth Summit
                   shared by @CharlieCurve



CharlieCurve.com
Missed Opportunities Explored with
                PowerPoint Time Machine
                    OnStar’s OnPhone
                   Sports Illustrated TV
                      PolaroidBook
CharlieCurve.com
Strategic Marketing + Creative Design + Social Technology
                                       curvedetroit.com




                            “Turn heads.
                           Capture hearts.
                           Sell more stuff.”

CharlieCurve.com
The world doesn’t need more
             employees, consultants & coaches

     We need more thinkers & doers.
     We need more creators, geeks &
       risk-takers. We need more
     entrepreneurs & intrepreneurs.
CharlieCurve.com
Quit competing against “Average”


           Be your own
                   yardstick
CharlieCurve.com
“Me too” is a terrible
                 brand position
               “Me too but cheaper”
                  is even worse
CharlieCurve.com
stop doing what you’re suppose to do

              start doing
                   what you were
                   born to do
CharlieCurve.com
Innovator Case Studies
                   Cornelius Vanderbilt
                      Evan Williams
                     Martha Stewart
                     Arielle Eckstut
CharlieCurve.com
innovation is nothing more than

                   combining
        ordinary ideas together in
        extraordinary
              new ways
CharlieCurve.com
Experimenter Case Studies
   Dr Horrible’s Sing Along Blog
  Dr Bunsen Honeydew & Beaker
   Dr Sam Walton’s Checkouts

CharlieCurve.com
We don't get credit for what we think,
                      what we say or what we start.


                   We’re only
             rewarded
              for what we
                                         finish.
CharlieCurve.com
Opportunities on the Rise
                Coworking Spaces
               Mobile Development
               Gourmet Food Trucks
                 Selfish Altruism
CharlieCurve.com
Evangelists > Customers


      create products & services with
             remarkable
                   built right in.

CharlieCurve.com
What’s your soundbite?
   How do you communicate in a
    short attention span world?
             Watch                            Watch
           Soundbites                      Soundmarks
             http://youtu.be/Ot19ozyXOMs   http://vimeo.com/charliecurve/soundmarks




CharlieCurve.com
Out: Educate
                    In: Titillate
              Listen for the three magic words:
                       “Tell. Me. More.”


CharlieCurve.com
Creativity + Action
        Modern Art & Snuggies
         Ideas are perishable
     Elisha Gray was 3 hours late

CharlieCurve.com
excuses
           never change the past,
            but they almost always
              delay the future.
CharlieCurve.com
First doesn’t win
                Ford wasn’t first.
                Apple wasn’t first.
               Martha wasn’t first.
               Google wasn’t first.
              Facebook wasn’t first.
CharlieCurve.com
Remarkable beats first.
                 Every time.


CharlieCurve.com
you need to be
               a bit   unrealistic
                       if you want to
       change the world
CharlieCurve.com
Make it happen.

CharlieCurve.com
Need a speaker to liven things up?



Charlie Wollborg
Marketing + Branding + Innovation + Business + Swift Kicks in the Ass
     @CharlieCurve        charliecurve.com        248-766-9994




              Need a fresh pair of eyes on a marketing challenge?




           Strategic Marketing + Creative Design + Social Technology
          @CurveDetroit        curvedetroit.com        248-253-0303
The defenders of the status quo have a
                   distaste for change agents, catalysts,
                   innovators, outliers, linchpins and people
                   who make it happen. They don't even like the
                   taste of bacon.

                   The defenders of the status quo live in a 9-5
                   world and they love to say “that’s the way
                   we’ve always done it.” They’re sitting on a
                   huge pile of wealth and they’re milking that
                   cash cow to death.

                   The defenders of the status quo are terrified
                   you’ll put your creative idea into action. Quit
                   waiting. The defenders of the status quo are
                   no match for you.




CharlieCurve.com

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CharlieCurve at OGS11 on Branding & Innovation

  • 1. the defenders of the status quo will hate your idea. CharlieCurve.com
  • 2. A few big ideas on marketing and innovation from the Ohio Growth Summit shared by @CharlieCurve CharlieCurve.com
  • 3. Missed Opportunities Explored with PowerPoint Time Machine OnStar’s OnPhone Sports Illustrated TV PolaroidBook CharlieCurve.com
  • 4. Strategic Marketing + Creative Design + Social Technology curvedetroit.com “Turn heads. Capture hearts. Sell more stuff.” CharlieCurve.com
  • 5. The world doesn’t need more employees, consultants & coaches We need more thinkers & doers. We need more creators, geeks & risk-takers. We need more entrepreneurs & intrepreneurs. CharlieCurve.com
  • 6. Quit competing against “Average” Be your own yardstick CharlieCurve.com
  • 7. “Me too” is a terrible brand position “Me too but cheaper” is even worse CharlieCurve.com
  • 8. stop doing what you’re suppose to do start doing what you were born to do CharlieCurve.com
  • 9. Innovator Case Studies Cornelius Vanderbilt Evan Williams Martha Stewart Arielle Eckstut CharlieCurve.com
  • 10. innovation is nothing more than combining ordinary ideas together in extraordinary new ways CharlieCurve.com
  • 11. Experimenter Case Studies Dr Horrible’s Sing Along Blog Dr Bunsen Honeydew & Beaker Dr Sam Walton’s Checkouts CharlieCurve.com
  • 12. We don't get credit for what we think, what we say or what we start. We’re only rewarded for what we finish. CharlieCurve.com
  • 13. Opportunities on the Rise Coworking Spaces Mobile Development Gourmet Food Trucks Selfish Altruism CharlieCurve.com
  • 14. Evangelists > Customers create products & services with remarkable built right in. CharlieCurve.com
  • 15. What’s your soundbite? How do you communicate in a short attention span world? Watch Watch Soundbites Soundmarks http://youtu.be/Ot19ozyXOMs http://vimeo.com/charliecurve/soundmarks CharlieCurve.com
  • 16. Out: Educate In: Titillate Listen for the three magic words: “Tell. Me. More.” CharlieCurve.com
  • 17. Creativity + Action Modern Art & Snuggies Ideas are perishable Elisha Gray was 3 hours late CharlieCurve.com
  • 18. excuses never change the past, but they almost always delay the future. CharlieCurve.com
  • 19. First doesn’t win Ford wasn’t first. Apple wasn’t first. Martha wasn’t first. Google wasn’t first. Facebook wasn’t first. CharlieCurve.com
  • 20. Remarkable beats first. Every time. CharlieCurve.com
  • 21. you need to be a bit unrealistic if you want to change the world CharlieCurve.com
  • 23. Need a speaker to liven things up? Charlie Wollborg Marketing + Branding + Innovation + Business + Swift Kicks in the Ass @CharlieCurve charliecurve.com 248-766-9994 Need a fresh pair of eyes on a marketing challenge? Strategic Marketing + Creative Design + Social Technology @CurveDetroit curvedetroit.com 248-253-0303
  • 24. The defenders of the status quo have a distaste for change agents, catalysts, innovators, outliers, linchpins and people who make it happen. They don't even like the taste of bacon. The defenders of the status quo live in a 9-5 world and they love to say “that’s the way we’ve always done it.” They’re sitting on a huge pile of wealth and they’re milking that cash cow to death. The defenders of the status quo are terrified you’ll put your creative idea into action. Quit waiting. The defenders of the status quo are no match for you. CharlieCurve.com