Anthony Palmer was responsible for managing the visual content of the 2012 Olympic Park for all channels. His role involved providing the latest images and video through media releases and publications to communicate the progress of the park's regeneration and design. He hosted video content on the 2012.com website and explored automated and specialist ways of re-purposing the content to leave a visual legacy of the 'mega project'.
6. Roles and responsibility
• ODA: build the ‘set’, regenerate the
East End
• LOCOG: put on the ‘show’, inspire a
generation
• My role: manage the visual content of
the Olympic Park for all channels
11. Communicating visually
• Media releases included the latest
images and video
• Corporate publications and community
notices were image led
• The opportunity to do something
specific for London 2012.com
• Webcams
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27. Video content and hosting
• Videos of visits, events, fly-throughs
and behind the scenes stories
• White label hosting (no YouTube) for
2012.com
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29. ‘Mega project’ lessons
• Some content without editorial narration
• Re-purpose and if possible automate
• Choose specialist content developers
• Leave a lasting legacy - online?
The presentation will show how visual content was key to communicating the construction of the Olympic Park - starting with this aerial picture March 2008.\n
To this aerial picture July 2012.\n
The presentation will show how visual content was key to communicating the construction of the Olympic Park - starting with this aerial picture March 2008.\n
To this aerial picture July 2012.\n
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Showing rather than telling was critical to the believability of the project as from the summer of 2007 a site hoarding and later a security fence created what some criticised as a zone of secrecy. Media anticipated construction chaos and failure to deliver by 2012, let alone any long term legacy.\n
We needed to communicate what we were building and the quality of the product - Velodrome (RIBA Stirling Prize People’s Award in 2011). Sustainable - light weight tension cable roof, timber, natural light sources, rainwater harvesting. New approach to sports architecture and integrated within the landscape of the Olympic Park is a sustainable wildlife habitat complete with 300,000 reeds forming a new flood plain to the River Lea. \n
We also needed to engage with the local community some of whom faced uncertainty over future homes and lifestyles and faced living next door to a mega build followed by mega event. The local jobs debate promised 1 in 20 jobs going to people who lived in the neighbouring host boroughs. \n\n \n
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Nevertheless, I can show you the sort of locations where the first webcams were mounted - tall buildings around the Park adding more as the venues started to emerge, eventually twenty in all, with internal views too. The images were uploaded on broadband/3G links direct from the cameras and within half an hour were viewable on London2012.com. I have my own archive of webcam images and here is a selection of views that demonstrate how progress on the Park happened. \n
Slide - Stadium webcam,1 June 2008. \n
Slide - Stadium webcam on 18 May 2009 with construction well advanced. This Stadium webcam was taking an image every 10 minutes, excluding nights; that’s about 90 images a day and some 30000 or more images by here. \n
Here is the Velodrome webcam from the 4 Oct 2009 - sited on top of a specially built scaffold tower, which itself was on top of the site offices and required a head for heights. \n
Velodrome webcam from nearly a year later on the 15 Sep 2010 - and another 30000+ images uploaded.\n
The Aquatics Centre webcam - slide 26 Jun 2009 - was installed on the roof of Lund Point; a Newham council block on the Carpenters Estate in Stratford. \n
22 Sep 2010 - Aquatics Centre roof is finished and work is begun on the temporary seating stands. \n
While these webcam images were never intended to be pictorial, the changing weather conditions on the Park helped us show some interesting moments. This picture of heavy snow on the 2 Feb 2009 with work halted at the Aquatics Centre site. \n
And, on the 4 March 2009, a passing thunderstorm over the Olympic Stadium. At first these were occasionally harvested into a written blog about the webcams which developed into a gallery page called the ‘best of the webcams’ and this in turn became a series of galleries for each venue, each of which supported the narrative of the venues pages.\n
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Back to the webcams page and as construction progressed, webcams were placed inside the venues - here is the Stadium from 28 March 2011.\n
And, as here, inside the Velodrome on the 17 Nov 2010. The webcams page was usually the most popular page on the 2012 website regularly getting 100,000 hits per month. \n
These webcams were also the generators for time lapse video too which we’d been sending out to broadcasters. So the next step was to commission a further development project to turn the webcams into automated time-lapse so that viewers could watch the progress unfold over time to the current date.\n
Slide of webcam from summer 2008 to summer 2012 showing the long term approach to recording the whole Park, looking from south to north. \n