1. Questionnaire Results
We made a questionnaire to collect primary
data to support our final magazine, and help
us seek out our main target audience and
what they want included in it.

2. What genre of music do you listen to?
We asked this question
early in the questionnaire
to ensure we were asking
the right media group.
4%
7%
19%
4%
Rock -
11% 4% Pop -
Classical -
Jazz -
4%
R&B -
Indie -
Hip Hop -
4%
Folk Rock -
Alternate -
Dance -
22%
21%

3. Which magazine do you currently read?
This was our second question
in the questionnaire, this
helped us as we could look at
the style magazine they read
and if it’s the same style as
20% ours we can views what the
audience like in them.
32%
Q-
NME -
Kerrang -
Classical Fm -
Rhythm magazine -
OXM -
None -
27%
7%
0%
7%
7%

4. How much would you pay for a music magazine of your choice?
This question helped us
decide the price of our
7% 0% magazines and how
much people are willing
to pay. The average price
27%
of £2.51-£3.50 was most
popular therefore we
know to keep our price in
this boundary.
£1.50 - £2.50 -
£2.51 - £3.50 -
£3.51 - £4.50 -
Over -
66%

5. What attracts you to buy a magazine?
From this question we know that
multi packs don’t appeal to our
0%
audience as no-one voted for them,
also that exclusive interviews are
popular.
47% Free gifts -
Exclusive interviews -
53% Multi packs -

6. How many music magazines do you buy a month?
Most people voted that
they buy no magazines
0% each month, although 47%
0% voted 1-2 magazines which
indicates that we should
make a magazine monthly
and an occasional special
edition magazine.
47% None -
1-2 -
3-4 -
53%
Over -

7. What part of the magazine do you prefer?
The highest vote was
Reviews even though they
were all fairly popular.
33%
40%
Interviews -
News -
Reviews (CDs, festivals etc) -
27%

8. Do you want to see reviews of live music?
The majority of the vote was
no surprisingly, this has
7% been an effective question
as we expected the majority
to be yes seen as it’s a
music magazine, now we
can tell most people are not
interested in this.
40%
Yes -
No -
Sometimes -
53%

9. Would you like fashion and lifestyle to be included within the magazine?
The vote was almost equal on
this question, so its an equal
opinion, although the majority
did say no, therefore we are
not going to include fashion
and lifestyle.
47%
Yes -
No -
53%