2. Who are we? Charlotte Hogg: Marketing expert, Tech entrepreneur, prolific networker (a stalker to some). The G&T Team: Entrepreneurial, passionate, knowledgeable. Experts in design, development, social media & mobile.
3. What do we do? Love & Understand Start Ups Passionate & Knowledgeable about Tech Plan, Plan, Plan Build Relationships Design and Develop great campaigns Focus on business growth
11. The Industry What is affecting your industry? What is causing change? What is the rate & direction of change? Who are the key influencers? Where do you sit?
13. Money What are people spending money on? What are people expecting for this spend? What is value associated with? How will this impact your Consumer Value and CPA?
15. Features, Advantages, Benefits What will your features mean to your users? How will they help, engage or impact upon your users? How clear are your benefits and how easy are they to access? How would others describe the value in your product? Do your consumers recognise the value in your products?
17. Competitors Who are they (all of them)? How do they make their users feel? How loyal are their consumers? What are the doing right? What are you able to improve on?
19. Unique Selling Points Are you the only business that can solve a specific problem? Do you have an unusual/inspiring brand story? Are your team experts/influential/particularly attractive? How is important to customer service to your business?
23. Buyer Types Who are they? What differentiations are there? How influential are they? How quickly will they make buying decisions? How do their problems differ?
34. Benefit Mass Market Engagement Benefit led Social Channels Story telling characters
35. “G & T have proved their value at every stage of our relationship. I urge every business to at least speak with them before approaching and using another agency – it will probably be the best conversations you ever have.” Benefit Mass Market Benefit Mass Market
36. Brand Mass Market Traditional Channels Simple Marketing Messages Enhanced Creativity
38. What we can do for you “G & T have proved their value at every stage of our relationship. I urge every business to at least speak with them before approaching and using another agency – it will probably be the best conversation you ever have.”
39. Where you can find us Contact: charlotte@gatherandthrow.com 07703 689 639 ` www.GandT.me @TheoryofLaunch