This presentation will teach you to: • Create a Blogging Marketing Plan • Integrate Your Blog with Social Media to Create a Following • Craft Compelling Copy that Converts Prospects into Customers • Use Your Blog as a Successful Sales Funnel

1. Make Your Business a Money
Magnet with Blogging
www.ultimatebizsolutions.com
charly@ultimatebizsolutions.com
(404) 518-8336
Charly The
Pearl
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2. Learning Outcomes & Benefits
At the conclusion of this workshop, you will be able to:
• Create a Blogging Marketing Plan
• Integrate Your Blog with Social Media to Create a Following
• Craft Compelling Copy that Converts Prospects into
Customers
• Use Your Blog as a Successful Sales Funnel
Benefits to Your Business:
• By unleashing the power of Blogging, you will notice a:
 Dramatic Increase in Website Traffic
 Boost in Targeted Buyer Leads
 Increase in Sales by 30% - 50% in the Next Year
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3. Traditional Marketing
• Direct Sales
• POS
• TV/Radio
• Direct Mail
• Printed Materials
• Catalogues • Relationships (Door-to-Door)
• Brick and Mortar (Ambiance)
• Shopping Districts (The Avenue)
• Bonding Events (Shopping Trips)
Why?
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4. Click & Order
Why Traditional Marketing Fails
• Convenience
• Technology
• Internet
• Cost Reduction
Brick&Mortar
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5. So Now What…Businesses Must
• Compete in the marketplace of choice
• Compete with businesses globally
• Acquire insight into new consumer behaviors
• Understand the logic behind the Internet
• Meet consumers where they are
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6. Where Are Consumers – Social Media
Facebook Google + Twitter
Monthly Active Users 1.15 billion 358 million
215 million
Growth Per Annum 23% 33%
44%
Fastest Growing
Segments
Age 45 – 54 – 46% 45 – 54 – 56%
55 – 64 – 79%
Type of Platform
Social network used to
connect to family and
friends to share interest
and participate in games
and surveys
Social network that offers
an enhanced user
experience for those
wanting to share large
images and videos
Micro blogging platform
limiting comments to 140
characters invoking
cleverness
Benefits to Businesses
Marketers generating
significant leads and gaining
customers through paid ads
and search engine results
Increased potential for
being rendered in search
results when used properly
as part of marketing mix
Marketers are successfully
gaining leads
Businesses Generating
Leads
70% Google won’t reveal #s 34%
REFERENCES
http://fastcompany.com
http://businessinsider.com
http://mashable.com
http://jeffbullas.com
http://mediabistro.com
http://socialmediatoday.com
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7. Where Are Consumers – The Internet
• Average Daily Google Searches in 2013 = 5,922,000,000*
• 26% of Americas made an online purchase in 2013**
– 317B x 26% = 82,000,000*
* Source: Google Annual Search Statistics
** Social Media Today
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8. How Consumers Reach Their Destinations
66.7%
Search Share
Source: comScore Explicit Core Search Share Report
18.2
Search Share
11.2%
Search Share
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9. Where Are Consumers Going
2.06 billion web pages
Source: www.worldwidewebsize.com
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10. What Are Consumers Searching
• Three Primary Search Query Types
1. Navigational Queries– People have a web address and type it
in and go directly to the web page they are seeking.
2. Informational Queries – People are looking for answers and
solutions.
3. Transactional Queries – Consumers are ready to make a
transaction such as purchase a product/service or conduct
banking business.
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11. How Can We Connect With Consumers
• Via internet searches
• Attract consumers
• Offer answers
• Present solutions
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12. Benefits of Blogging
• Businesses who answer questions and solve problems
generate profits
• Position your business as a subject matter expert
• Become a trusted resource
• Monetize actual blog
• Monetize blog page
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13. The Blog Strategy Overview
• Plan your strategy
• Write your blogs
• Optimize to attract search engines and customers
• Monetize to earn residual income
• Promote to gain readers
• Capture leads to nurture
• Introduce a sales funnel
• Sell your products and services
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14. The Blog Strategy Detail
1. Plan to run a series of blogs on a particular topic
2. Set your goals
3. Identify your target market
4. Determine what problem(s) you will be solving
– This will be your niche/theme for your series
5. Select the frequency of your blog posts
6. Plan to market the series for at least three months
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15. The Blog Strategy Detail
7. Identify at least four unique keywords for each blog topic
8. Collect images for each blog
9. Write your blogs
10. Optimize with keywords
11. Monetize with affiliate marketing
12. Promote
13. Measure Results
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16. The Blog Plan – www.ustandout.com
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17. The Blog Plan – www.ustandout.com
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18. Writing Your Blog
 500 – 800 words
 Keyword density – 2 -3 instances per key word
 2 – 3 anchor text referring to other blogs in series or locations
on your website or social networks (destination MUST be
relevant to link text and fit in with topic of blog)
 Get proofreader (Odesk, Elance)
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19. Optimize Your Blog
• Must attract search engines
1. Relevant
2. Popular/Authority
• Must attract consumers
1. Provide answers
2. Present solutions
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20. Optimize & Attract Search Engines
• Keyword rich URL
• Keyword rich title
• Keyword rich density
• Keyword rich ALT tags
• Keyword rich image names
• Rank for at least 4 keywords per blog
• Contain relevant anchor text tags
• Frequent visits
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21. Attract Search Engines - Example
Problem: How to make apple pie
 Keywords:
1. How to make apple pie
2. Bake an apple pie
3. Ingredients in apple pie
4. Apple pie recipe
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22. Attract Search Engines - Example
Blog Structure
 Permilink: www.recipes.com/how-to-make-apple-pie
 Title: How to Make an Apple Pie
 Image Title: How to Make an Apple Pie
 Image Alt Tag: How to Make an Apple Pie
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23. Attract Search Engines - Example
Keyword density
Keywords:
1. How to make apple pie
2. Bake an apple pie
3. Ingredients in apple pie
4. Apple pie recipe
Today I am going to teach you how to make an apple pie. The
apple pie recipe I am going to share is my grandmas. She used
special ingredients in her apple pies. I always loved when she
baked apple pie. If you remember in my blog on spices, I shared
with you some ingredients that we will use in this apple pie.
Keyword Anchor Text direct visitor
to previous blog or other relevant page
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24. Monetize - Affiliate Marketing
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How To Make An Apple Pie
Today I am going to teach you how to make an apple
pie. The apple pie recipe I am going to share is my
grandmas. She used special ingredients in her apple
pies. I always loved when she baked apple pie. If you
remember in my blog on spices, I shared with you
some ingredients that we will use in this apple pie.
Today I am going to teach you how to make an apple
pie. The apple pie recipe I am going to share is my
grandmas. She used special ingredients in her apple
pies. I always loved when she baked apple pie. If you
remember in my blog on spices, I shared with you
some ingredients that we will use in this apple pie.
Affiliate Ads

25. Monetize - Affiliate Marketing Companies
1. Google Adsense
2. Amazon.com
3. Click Bank
4. Commission Junction
5. Link Share
6. One Network
7. Share A Sale
8. Pilmus
9. Flex Offers
10. Commission Soup Learn more and compare:
http://affiliate-marketing-services-review.toptenreviews.com/
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26. Promote Your Blog
• Submit your blog to Technorti
• Submit your website sitemap to all three search
engines
• Set up an RSS (Really Simple Syndication)
• Social Media
• Like/Share buttons on website
• Email Campaigns
• Press Release
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27. Promote – Social Media
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28. Promote – Email Marketing
• Constant Contact
– Plan distribution
– Identify recipients
– Design
– Send
www.constantcontact.com
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29. Capture/Sign Up
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30. Sales Funnel
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31. The Blog Strategy Overview
• Plan your strategy
• Write your blogs
• Optimize to attract
• Monetize to earn residual income
• Promote to gain readers
• Capture leads
• Introduce sales funnel
• Sell your products and services
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32. www.ultimatebizsolutions.com
charly@ultimatebizsolutions.com
(404) 518-8336Charly The