1. Getting the Most Out of Social Media for Your Business Charmony Lai charmony.lai@gmail.com http://ca.linkedin.com/in/charmonylai
2. Topics to Cover What is thing called Social Media? Different types of social media and tools available. Develop a social media strategyyour business.
3. Background Online Marketing Specialist at Custom House, a Western Union Company Develops and executes online marketing campaigns using paid search, inclusions and Social Media BComm. – University of Victoria
4. What is Social Media? Social media are websites or tools where works of user-created video, audio, text or multimedia are published and shared in a social environment, such as a blog, wiki, video hosting site and social networks. Source: The Social Media Guide
10. Step 1 - Determine Your Goal You are investing time, money and resources. What do you want to achieve in return? - Market product/ service offering? - Extend your marketing footprint? - Branding and PR?
11. Step 2 - Research Know your customer - Who are there? Business or individuals? - Needs/ pain points - How does your product benefit them? * Important: Think benefits, not features. - Who are their influencers and where do they ‘hang out’ online?
20. Provides you with a business profile and link credit to your profile
21. Pages feature allow you to send updates to all fans and get published on their newsfeed.There are many other niche social networking and bookmarking sites out there!
26. The END Thanks for attending and good luck setting up your Social Media Campaign! Presenter: Charmony Lai charmony.lai@gmail.com http://ca.linkedin.com/in/charmonylai