1. Origins
GinZing
Eye Shadow Palate
A SIMPLIFIED
CONVENIENT
MISTAKE PROOF

2. Every woman needs
THIS
in their make up bag
• Research has shown that even less make up savy women have some
type of nude eye shadow in their make up bag.
• Origins customers are all about using products that make a
difference in there skin and simplify their routine. We will provide
that same answer to their make up.
• Every woman who buys cosmetics is worried about their health of
their skin and want something that will prevent aging. By
including this in the formulation in the GinZing Eye Shadow
formulation than Origins will have supremacy over all
competitors.

3. GinZing Eye Shadow Attributes
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Low Attribute Low to Medium Attribute Medium to High Attribute High Attribute
Attribute Optoins
Pigmintation Texture Benefits

4. Core Values in GinZing Eye Shadow
Anti-Aging
Silky Smoth
Application
Long
Lasting
Shimmery
Pigment

5. Augmented Features
Mirror

6. Targeted Development
Brown Eyes
Dark Toned
Brown Eyes
Fair Toned
Brown Eyes
Medium toned
Blue Eyes
Fair Toned

7. LEGAL REGULATION
• FD&C formulation testing
• FPLA compliance with
transparancy
PRODUCT MARKET
• Color selection segmented
testing
• Quantitative and Qualitative
Analysis both long and short
term
Testing

8. Commercial
Launch
Drive Connections
Integrate Product
Educate Consumers
Expand clientel

9. How To Video
Blogs
Eight Videos
Eight Looks
Total Perfection

10. There Choice in Gift
Underware
for Lashes
AutoMagically
GinZing
Mascara

11. Official Launch
April 1, 2015
GinZing
Eye Shadow Pallate