1. The Algorithm SID: 3249856 Jiang Shi Cherry

2. ACCURATE FAST Make things easier

3. Question: How Google search worked?

4. Algorithm ： a set of rules used for solving particular problems. The algorithm--------Page Rank

5. The algorithm--------Page Rank How many links and the quality of the linking sites Deliver more relevant and informative results most visible result = High PageRank score More users mean more queries

6. The algorithm--------Page Rank

7. Development of Google search Web Search services

9. -gain reputation

10. -delivery efficient search resultDevelopment of Google search

11. Industry competition Companies compete for gaining market share Microsoft introduce new system with its own algorithm Microsoft and Yahoo deal in 2008

12. Google advertising- AdWords apply algorithm to advertising program Pay-by-click / cost-per-click scheme Display advertising that most relevant and useful Distinct itself from other competitors

14. Social media

15. Question: How Google impacts Journalism?

17. Share pictures and video

19. Critical issues Ethical concern Copy right Hard to control How to avoid fake news??

20. Thank you

21. Reference List http://www.designunderstood.com/social-media-management.php http://www.w3journal.org/tag/seo/ http://www.aboutweb.us/seo/why-page-ranks-are-important-for-online-businesses-part-%E2%80%93-4/ http://www.bigcommerce.com/google-adwords.php http://www.indyposted.com/170265/google-adwords-credit-card-debuts-for-online-ad-buys/