1. BRANDARTICULATION

2. “If Coca-Cola were to lose all of its
production-related assets in a disaster,
the company would survive. By
contrast, if all consumers were to
have a sudden lapse of memory and
forget everything related to
Coca-Cola, the company would go
out of business.”

3. what lies at
the heart
of our
company?
THEBIGIDEA

4. “In India, home fixing requirements are mostly
taken care of by seperate vendors, thus you
need to make a series of calls and never ending
follow-up calls to get it all done. What if there
was some one reliable to do it all for you? You
just had to call and your house can be ready to
give you returns like you planned without
losing any sleep. (This is the gap mma fills.)”

5. “we are born out of
the need for quick
solutions for
investment spaces.”

6. “Effective branding elevates a product or
organisation from being just one commodity
amongst many identical commodities, to
become something with a unique character and
promise. It can create an emotional resonance in
the minds of consumers who choose products
and services using both emotional and
pragmatic judgements.”

8. “we make their
investment start
giving them returns
at the earliest.”

9. 2.
“we make it hassle
free by offering one
call solution for all
interior needs.”

10. 3.“we understand
the need and
customize our
packages.”

11. 4.“we gift them
energy & freedom,
to do what they
want to do instead.”

12. 5..“maybe they want
to spend energy to
invest more . . .
won’t we love that?”

13. 6.
“we help them
achieve great ROI
by making our
business a success.”

14. “here’s how we
go about doing
all these lovely
things for them.”

15. 1. We offer factory finish on low budget.
2. Experienced staff and factories (in business for last 16-20 years).
3. Minimal time spend at the site (initially only couple of hours for
measurements and then one day for fitting).
4. We offer 21 day lead time agw.
5. 15 day later revisit for verification.
6. 1 year warranty (kindly refer to terms and conditions).
7. We cover all aspects of preparing your investment rent ready.
kitchenswardrobelightingfansexhaustsdoorbell
bathroomfittings&fixturesdeep cleaning
8. Flexibility of choosing only the part/parts suitable to your needs.
9. Open business policy, no hidden cost. Formal quote provided
prior to the job undertaken for approval and subsequent quote update
in case of any changes requested.
10. Transport & installation of all fixtures and fittings provided free of cost.
makemyabode, ceo says

16. “Apple's transformation from a
computer manufacturer to a media
giant didn't happen just because of
the introduction of the iPod and
iPhone. It happened because they
developed revolutionary new
services around those products -
iTunes and the App Store. They
thought very hard about their
customer and what would make
their life easier.”

17. OURVOICE
how
should
we appeal
to our
clients?

18. “Our communication needs to make clients
believe that we really can deliver them from the
mayhem of getting a house done up. We really
are the one call solution & they can rely on us.
We are the saviors. If we handle this - they can
put their feet up and relax, unwind or go bungee
jumping or whatever is their whim. As said
before, we give them the gift of energy.”

19. “bepersuasive”
“soundconfident”
“talksmart”
“generatetrust”

20. “Persuade that makemyabode is the only option
which gives them time off to do what they would
rather be doing. We handle the part which
starts giving them the ROI they dream of
whilst they spend their energies elsewhere.
Also, we help them nourish their lives,
enrich themselves and live all the more
comfortably. Its a win-win for them.”

21. “no-nonsense
strategy. firm
closures. not on
board - their loss”

22. is a great brand.

23. “flexible yet
low budget.
professional yet
affable.”

24. “custom-friendly
yet punctual.
crisp yet
communicative.”

25. workvalues
keywords
core tone
systematic.
process-driven.
transparent.
on time delivery.
custom friendly.
quality output.
mass cater.
quick pace.
smart learning.
competitive edge.
intuitive.
young.
committed.
proficient.
dynamic.
industrious.
assertive.
brisk business.
successful.
fresh.
urbane.
professional.
convincing.
affable.
enticing.
crisp.
clear.

26. “This is not just jargon or a bunch of keywords. If
you notice, I have deliberately left out words like
innovation, client delight etc. I strictly believe that
mma is a mass appeal company which needs to be
about brisk business and fast learning. We don’t
need to re-invent any wheels, just be good at what
we do and move on to the next client and create a
bustling enterprise.”
cherry speaks

27. “Storytelling works. For example, Chris Haddad increased his
conversion rate from 2% to 8%, raising his income from nothing to
seven figures by selling information products.
Initially, Chris wrote good copy to sell his information product on
how women can find their perfect match. But despite all his efforts,
only a handful of customers took him up on his offer.
Eventually, Chris tweaked his landing page. He shared the story of
how his girlfriend (now his wife) used specific emotional techniques
to dazzle him. Telling that story raised his conversion rate by 300%.”

28. CLIENTENGAGEMENT
what &
how
should
we say?

29. “Our demographic does not have fixed age group
as property investors are becoming younger by
the year. We are looking at starting as young as
mid 20’s? So the interactions need to have a mass
appeal but not collectively - we need to make sure
we target exclusively. Smart and urbane
conversations with clients, conversations because
social media has made sure that its mutual.”

30. “When your content drives people
to a state of happiness or joy, they
will automatically respond to your
offers, feel obliged to share your
content, and will stop at nothing to
tell others about you.”

31. “Visual information marketing is
here to stay and it’s becoming part
of marketing budgets. A recent
study by Social Media Examiner
says that 70% of internet marketers
plan to increase their use of visual
marketing elements in 2015. As it
turns out, visual information (e.g.
infographics, videos, memes,
screenshots) gets widely shared on
major social networks.”
posts
my grandparents
are not coming
for the summer
holidays : (
make time for what’s
important to you.
one call to us
can take care
of all your
interior needs.
FACTORY
FINISH
ON LOW
BUDGET.

32. posts
make time for what’s
important to you.
one call to us
can take care
of all your
interior needs.
RRRING US FOR HELP!
FASTEST
COMPLETION
OF WORK IN
INDUSTRY
HAVE YOU
FORGOTTEN
HOW GOOD
THE WATER
FEELS?
“Storytelling with persuasion trumps
statistics.” Marketing is for people,
and people are emotional beings.
Our brains are wired to respond to
emotional triggers. Storytelling is the
most natural source of those
triggers. When you understand
how to persuade others, you’ll no
longer struggle to get more
traffic. Instead, you’ll focus on
improving conversions, because
that’s what matters.”

33. “I believe the “conversations with clients” need to
be an assortment of enticing people (what they
can do with their free time, if they join us), factual
and informative information about what
makemyabode does - one witty - and one plain
pure facts. In organic marketing it is essential that
we create content that grabs attentionn & gets
shared of its own accord so we maximize reach.”
cherry speaks

34. posts
make time for what’s
important to you.
one call to us
can take care
of all your
interior needs.
LIGHT UP YOUR LIFE!
MINIMAL
TIME SPEND
AT THE SITE.
MISS
SPENDING
TIME WITH
LOVED ONES?
“Affirm that you’re an authority in
your industry. Focus on your
creative voice. Share stories that
pull people instead of pushing
them. Use evergreen storytelling to
attract loyal customers..”

35. If you deal in fast-moving consumer goods (i.e., not luxury goods),
Facebook is your ideal platform for attracting an audience, because the
users are mostly young people.
Twitter is a microblogging platform for news-like updates. Use Twitter to
keep your target audience abreast of what’s happening with your site,
business, or community. It’s not for selling.
Besides clothing and decorative arts, Pinterest favors food - and
drink-related products. Family and relationship-related products also tend
to receive more likes and repins.
Clothing, accessories, and entertainment-related products do extremely
well on Instagram, because the users are primarily female.
Finally, LinkedIn is the platform of choice for business-related
communications. So if you’re looking to acquire business-minded
customers, LinkedIn will out-perform twitter and Instagram by a long shot.

36. “Social media is a lively place, there is a lot of
buzz. To succeed we have to make sure we post
frequently, but also exciting content. Mma on the
facbook page can also put up posts on homedecor,
garden tips and more. We can shorlist 5-6 topics
which support the mma posts. Right now fb and
linkedin, with attached updates on twitter and
instagram seems like the way to go.
cherry speaks

37. Last but not the least please check out the
makemyabode, co founder speak.
This is how I want to launch makemyabode - a
series of interviews with the top management , all
taking about the different aspects. thank you.
http://youtu.be/Uf8oMC9L188