How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show
3. Where to Start?
► Customer reviews – ask them to post
reviews for you, ask them to share photos
► Have them plug you on their social
networking sites
► Have them tell their friends about you AND
show your work (link back to your Web
page)
6. 62% of content consumed by
those born after 1980 comes
from people they know
personally
7. Step #1
► Become a spectator – read & watch
The only way to do it is to jump in
Have to start following people
8. Start w/Inspiration
► Jack Hollingsworth
www.jackhollingsworth.com
► David Bean
www.visualreserve.com
► Specialty Color Services
www.colorservices.com
9. Find A Few Good Sources
► Photo Business News & Forum
http://photobusinessforum.blogspot.com/
► The Business of Being a Photographer
www.foto-biz.com/doku.php
► Virtual Photography Studio
http://virtualphotographystudio.com/
► Mashable
http://mashable.com/
10. Step #2
► Become a Joiner & Collector
Set up own Facebook page
Set up own LinkedIn page
Set up own Twitter page
► Figure out how to add value
Link to news, sites, etc. your customers would
find interesting
21. Online Networking is Still Networking
► It’s
all about relationships
► You need to be “present” and in front of
your network
► You need to invest time
► Quality of contacts more important than
quantity