The document describes the services of Attentive.ly, a company that uses big data, social listening, and marketing automation to help organizations and political candidates understand their supporters and boost engagement. Attentive.ly matches email lists to over 100 social networks to see what supporters are saying online. It then uses this insights to segment supporters, identify influencers, and automate personalized marketing like targeted emails, ads, and social follows. The goal is to provide tools that drive more actions and donations through real-time personalization.
Integrating Email & Social Media to
Radically Improve Responsiveness and Engagement
That’s what Attentive.ly does: enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON
We start with your email list – since those are the customers and leads that drive more than half of your sales
Run a social match on >100 social networks
This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks
Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
ROI #s - 100K =>
match 60K =>’
top 5% of matched “influencers” = 3K =>
avg. reach per “influencer” = 2300 =>
engage influencers: potential reach = 6.9M (69x orig list size)
turn your supporter-influencers into true advocates, find opportunities to engage them
QUESTION: GREAT, they reach 69x but what % can we REALLY engage?
ANSWER: up to 100%, by targeting the right people with the right ask…
MOMSRISING EXAMPLE - by targeting influencers talking about toxics, reached out to them directly with a high ask, got 100% response
QUESTION: 100% is awesome, but can we do that consistently? Or was that *special*?
ANSWER:
IF you marry listening with engagement opps -- get very high response.
For triggered email asks around a live cpn, we’ve seen as high as 50% open rate, 20% click through. (Greenpeace)
TYPICALLY we see 6x-9x typical response segmenting by interests and demographics.