This document discusses using Twitter for business purposes. It outlines the business objectives that can be achieved through Twitter including sales, visibility, community building, market research, and productivity/problem solving. It provides tips for getting started on Twitter such as developing a follow strategy, using shortened URLs, and prioritizing objectives. The document also addresses common misconceptions about Twitter and highlights the potential paybacks of using Twitter for businesses.

1. Listening, Learning & Engaging Twitter for Business By Cheryl Smith, CultureSmith Consulting

6. Sales Creative Commons photo on Flickr by theleetgeeks

7. Visibility

8. Community

10. Productivity & Problem Solving

12. Follow Strategy

13. Tools Creative Commons photo on Flickr by Futileboy