Sonya D is a fitness professional, entrepreneur and fashionista who overcame near death experiences to advocate an active lifestyle. The PR plan aims to enhance her celebrity clientele and brand by emphasizing her inspiring story and current projects through mainstream print, digital and broadcast media. Target outlets include magazines like Essence, Shape and local newspapers, as well as radio, TV shows and online platforms. The objective is to drive her popularity and establish her name in fitness, fashion and empowerment.

1. !
SONYA&D&–&PUBLIC&RELATIONS&PLAN!
! ! Start!Date:!FEBURARY!1,!2013!(TENTATIVE)!
SUMMARY/BIO:&
Attempt! to! put! her! in! a! box?! I! don’t! think! so!! This! Fashion! Fitness! Mistress,! excuse! me,! DIVA’S!
larger!than!life!personality!just!won’t!have!it.!Surpassing!expectations!is!just!half!of!her!fast!and!
fierce!life,!and!being!determined!to!go!forth!and!engrave!her!6”!stiletto!in!the!sand!that!is!this!world!
is!the!other.!Sonya!D’s!inspiration!to!captivate!the!nation!with!her!exorbitant,!raw!approach!to!the!
Health!and!Wellness!Industry!was!ignited!when!she!encountered!a!near!death!experience!in!2000.!
As! an! athlete! her! whole! life,! Sonya! climbed! toward! becoming! a! professional! basketball! player.!
Subsequent! to! the! basketball,! Sonya! was! headed! for! her! 6th! knee! surgery! oblivious! of! what! was!
soon! to! follow.! A! week! into! recovery,! Sonya! was! not! healing! as! she! had! done! with! previous!
procedures.!What!the!doctors!and!Sonya!had!learned!next!would!change!her!life!and!career!forever.!
Pulmonary!Embolisms!had!taken!over!Sonya’s!lungs!and!heart!and!doctors!mandated!that!all!family!
members!be!called!to!her!side!as!predictions!of!patients!surviving!PE!are!slim!to!none.!Sonya’s!will!
and! spirits! remained! strong! through! the! adversity! and! became! at! ease! once! she! successfully!
emerged.!Sonya!believes!that!life!should!not!be!taken!for!granted!and!shows!it!through!her!hard!
work!and!efforts!to!carry!the!message!to!“Be!Fit,!Be!Fab,!Be!YOU!”!!
!
STRATEGY:&
Pitch&Sonya&D>&Fitness!and!health!professional,!fashion!freak!and!dynamic!entrepreneur,!this!edgy!
multiexperienced! Diva! shows! no! signs! of! slowing! down.! Blooming! from! a! seemingly! ‘dead’!
situation,!Sonya!is!ready!to!discover!the!next!chapter!of!her!life!and!career.!Sonya!has!undertaken!a!
number! of! ventures! which! include! a! line! of! food,! a! brand! new! extravagant,! life! changing! fitness!
center,!an!inside!look!at!who!“Sonya”!really!is!with!the!release!of!her!own!spicy!calendar!called!
“Sonya!XPosed”,!and!even!pitched!her!own!reality!TV!show.!Main!focus/goal!will!be!to!enhance!her!
already! impressive! list! of! celebrity! clientele! and! embark! Sonya! on! a! whole! new! level! of! power!
packed!engagements!while!continuing!to!encourage!generations!to!be!fit,!confident!and!enthusiastic!
about!living!the!best!life!they!can!by!advocating!her!fitness!and!lifestyle!center.!!
!
Sonya!is!a!firm!believer!in!woman’s!empowerment!wants!everyone,!especially!women!to!own!self
confidence!in!the!body!of!their!dreams.!The!way!to!achieve!this!will!be!for!Sonya!to!gain!as!much!
attention!in!her!areas!of!expertise!and!establish!a!name!for!her!in!mainstream!markets.!This!will!
involve! everything! within! signings,! charity! functions,! galas,! photoshoots! for! a! wide! range! of!
magazines,! fashion! shows! during! New! York! Fashion! Week,! talk! shows,! online! magazine/blog!
interviews,!and!live!appearances!at!other!high!profile!events.!!

2. Objective:&!
• Emphasize!the!importance!of!her!background!to!maximize!the!audience&
• Drive!her!popularity!by!utilizing!urban!and!mainstream!print!and!digital!media&
• Highlight! her! story! and! rise! from! hardship! to! demonstrate! that! you! can! achieve! and!
overcome!anything.!!
• Endorse!current!developments;!her!new!website,!her!Fitness!&!Lifestyle!Center,!Sonya!X
Posed!Calendar,!Body!Roc!With!Sonya!D!Fitness!DVD,!Reality!Show!Pilot,!and!weekly!Radio!
Show.!
• Brand!her!larger!than!life!personality!by!utilizing!mainstream!print!and!digital!outlets.!!
• Emphasize!her!notable!accolades!with!Who’s!Who!of!Black!Charlotte,!National!Women!of!
Achievement,!Education!Awards,!and!National!Association!of!Professional!Women.!!
!
Press&Materials:&
• Press!releases—announcing!up!and!coming!projects!
• Viral!photos!and!video!clips!from!TV!and!radio!hosting!and!speaking!appearances.!!!
• Media!appearances!
• Body!Roc!With!Sonya!D!Fitness!DVD!sampling!
!
Press&Angles:&
• Emphasize!her!advocacy!for!staying!fit!and!in!shape!and!enjoying!it!through!her!Fitness!
DVD!
• Platform!her!relationship!with!other!celebrities!
• Balancing!her!flairs!of!being!a!Fitness!Fashionista!Diva!
!
Print&Magazines:&
• Long&Leads!–!Angles:!features,!Q&A’s,!beauty!and!fashion!tips/regime!
• African& American:! Essence,! Ebony,! Vibe,! Sister2Sister,! Jet,! Juicy! Magazine,! Uptown,!
Sophisticate’s!Black!Hair,!Today’s!Black!Woman,!etc.!
• Women:! Allure,! Marie! Clair,! SELF,! Shape,! Cosmopolitan,! Elle,! Glamour,! health,! Vogue,!
women’s!Day,!etc.!
• Fitness:&SELF,!Shape,!Heart!&!Soul,!Black!Health,!etc.!
• Empowering—Pride!Magazine,!Celebrity!Power!Magazine&
• Local—Creative!Loafing,!Charlotte!Business!Leaders,!Martinsville!Bulletin,!Charlotte!Post,!
Charlotte!Style!Magazine,!Charlotte!Women&
• Pitch! features/! Q&A’s! to! Glamour! Magazine,! Entrepreneur! Magazine,! Shape! Magazine,!
Fitness!Magazine,!Black!Fit!Magazine,!Ebony!Magazine,!Essence!Magazine,!Pride!Magazine,!
Today’s!Black!Woman!Magazine,!and!Urban!Ink!Magazine.&
!
Dailies:&
• Pitch!features/!Q&A!to!national!papers!NY!Post,!NY!Daily!News,!LA!Times,!USA!Today,!The!
Daily!Beast&
• Pitch!features/!Q&A!to!hometown!papers!Charlotte!Observer,!Charlotte!Business!Journal,!
Charlotte!Magazine,!Creative!Loafing,!Charlotte!Post&

3. &
Weeklies:&&
• Highlights! in! Billboard,! Rolling! Stone,! US! Weekly,! OK!! Magazine,! Life! &! Style,! In! Touch,!
People!Magazine,!Star,!Entertainment!Weekly,!etc.!!
• Pitch!Q&As!
• Pitch!weekly!lifestyle!features!!
&
&
Electronic:&
• Morning'Shows:&
o NC!–!Charlotte!Today,!Life!In!The!Carolinas!
o Atlanta!–!Better!Mornings!Atlanta,!Fox,!etc.!!
o NYC!Good!Day!NY,!CW!11,!Live!with!Kelly!and!Michael,!Morning,!Big!Morning!Buzz!
Live,!etc.!
o Los!Angeles!Good!Day!LA,!The!Early!Show,!KTLA,!etc.!
• Daytime:&
o NC!–!My!Carolina!Today!
o Atlanta!–!Good!Day!ATL,!CBS!Atlanta!46,!WSBTV!
o NYC!ABC!News!Now,!Wendy!Williams,!Katie!Couric!Show,!etc.!!
o Los!Angeles!Ellen,!KCAL!9,!KNBC,!MyFOX!LA,!KABC,!KTLA,!etc.!
• Late'Night:&
o NC!–!Fox!News!Edge!
o NYC! Late! Show! with! David! Letterman,! Late! Night! with! Jimmy! Fallon,! Saturday!
Night!Live,!etc.&
o Los! Angeles:! The! Tonight! Show! with! Conan! O’Brien,! Jimmy! Kimmel! Live,! Chelsea!
Lately,!Leno,!etc.&
• Entertainment:&
o Pitch'story'ideas'or'interviews'with:'BET!News,!Access!Hollywood,!Extra,!The!Insider,!
CNN!Showbiz!Tonight,!AP!TV,!TV!One,!Wendy!Williams!Show,!Steve!Harvey!Morning!
Show,!TV!Guide!Channel,!106!&!Park,!etc.!!
o Secure!guest!appearances!to!play!herself!or!others!in!popular!TV!Shows!like!“We!
Network,!LA!Hair,”!“The!Game,”!“Tyler!Perry's!‘House!of!Payne,’!“Meet!the!Browns,”!
“Are!We!There!Yet?”!etc…!
&
Online:&
• The!Janeece!Show!YouTube!Channel!
• Q&A!for!The!Martinsville!Bulletin!
• Q&A!for!Qcitymetro.com!
• Pitch!to!online!magazines!
o Fitnessmagazine.com,! Healthandfitnesmag.com,! Self.com,! Womenshealthmag.com,!
Essence.com,! Empowerment.org,! empowermagazine.com,! Clutchmagonline.com,!
Todaysinnovativewoman.com!
• Create!own!YouTube!subscription!channel!about!advice!on!health!tips!and!exercise!tips!and!
even!exercise!sessions.!!
• Service!art/photos!to!select!blogs.!Leak!to!select!blogs!as!exclusive!“first!look.”!

4. o Vibe.com.!Essence.com.!Juicymag.com,!TV!Guide.com,!Vulture,!Huffington!Post,!AOL!
You’ve! Got,! WSJ! Speak! Easy,! Allhiphop.com,! Nicole! Bitchie,! AOL! Black! Voices,!
Essence.com,!the!Urban!Daily,!The!YBF,!HipHopDX.com,!.com,!Vibe.com,!SOHH.com,!
Stomp! and! Stammer,! Hypetrak.com,! LAMusicblog.com,! The! Scenestar,! The! Daily!
Beast,!etc.!
&
Trades:&
• Hollywood!Reporter,!Daily!Variety,!Deadline.com&
&
Radio:&&
• Charlotte,!NC!Radio—specific!show!
o WGIV!103.3!
• Pitch!interviews!on!national!radio!stations—Specific!shows!
o WVEE—V103!Atlanta!
! —V103!Chicago!
o WGCI!Chicago!
o WBLS!New!York!City!
o KKDA!Dallas—The!K104!Morning!Show!
o WPEG!Charlotte!
o 98.7!KISS!FM!
• Envision/Westwood!One!radio!tour!
• LA!Radio!–!specific!shows!
o Big!Boy!in!the!Morning!on!POWER!106,!Ryan!Seacrest,!etc.!
• NY!Radio!specific!shows!
o HOT!97,!WBLS,!Power!105!Ed!Lover,!Sway!In!The!Morning,!Sirius!Satellite!Radio,!Big!
Tigger!Radio!Show!
• Atlanta!Radiospecific!shows!
o Ricky!Smiley!Morning!Show,!WUMJFM,!WHTAFM,!V103,!STAR!94,!The!Beat,!All!the!
Hits!Q100!
• Syndicate!
o Tom!Joyner!Morning!Show,!Steve!Harvey,!XM!Radio!(50!Cent’s!Show),!Sirius!Satellite!
Radio!(Shade!45,!Maxim!Radio),!Hot!97!Morning!Show,!etc.!
• Send!out!weekly!clips!over!radio!service!
!