Design exercise developed in Jorge Tadeo Lozano University, Bogotá, Colombia; with Industrial Design students, based on DESIS Workshop Model.

1. DESIS 10
DESIS international network (Colombia)
Design Exercise
The wonderful years
“Your active mornings”
Authors: Viviana Martinez, Laura Nariño, Catalina Perez, Pablo Ramirez
Professor: Cesar Sierra, Nicolas Rojas
School: Universidad Jorge Tadeo Lozano

2. Context:
Locality Barrios Unidos, Santa Sofia neighborhood located
in the north of Bogotá, with an important shopping center
and services.

3. Question:
How to motivate grown and older women to
participate in recreational activities?

4. The key to the solution:
Promote the initiative on grown and older women, providing a
guide or a brochure of specialized routines, with elements such
as relaxation music, and an organizational schedule directed
by them.

5. First characteristic:
The woman in charge for the week, is responsible of organizing
a schedule so that every participant goes to the encounter.

6. Second characteristic:
The meetings will be preceded on Santa Sofia’s park, there will
be a physical activity setting and will start the routines which will
have different approaches for older people.

7. Third characteristic:
Promoting this initiative will motivate the participants to create
interactive bonds and communication generating health and
personal benefits.

8. Benefits:
Will generate an improvement in your health and at the
same time will create a conversation circle, interaction,
fun and knowledge.

9. In the wonderful years…
The Senior Ladies
of Santa Sofía
Neighborhood
They work out every morning, but now with…
A brochure
that have
Routine of exersices Cronograph Manager of the week

10. THE VIDEO…
http://www.youtube.com/watch?v=-oyWqY3wOtw
20/05/09