Company Information Sertus is a full service supply chain management company that focuses on end-to-end sourcing and related services for companies that currently buy or are looking to source Chinese product. We are a global firm serving clients in the Americas and Europe through a network of offices in China, the United States and Latin America. Key Benefits It is our unique approach and custom-made solutions that have helped many of the world’s largest organizations build profitable brands by sourcing the best products, minimizing costs and by improving time to market. Sertus has helped many companies uncover and eliminate the hidden costs of doing business with Chinese manufacturers, enabling: 98% on-time shipping 99% success rate against quality objectives Reduced total costs of procurement by 5%-20% across universe of clients Sertus is recognized industry wide as being one of the most responsive companies of its kind. Working together, we can help you minimize time to market without sacrificing the assurances that our Total Quality System will provide, all while helping to reduce your overall costs of procurement.

1. 2015
Your China Partner
www.asiatradepro.com
United States:
1-877-6-SERTUS
China:
86-21-6473-5325

2. www.asiatradepro.com
Sertus offers its
clients access to
a global network,
providing supply
chain solutions in:
Sourcing
Product
Development
Private Label
Development
Purchasing
Quality
Control
Logistics
About Us

3. www.asiatradepro.com
TorontoTorontoToronto
BrazilBrazilBrazil
Lima
MiamiMiamiMiami
ShanghaiShanghaiShanghai
ShenzhenShenzhenShenzhen
LimaLima
CaracasCaracasCaracas
About Us (cont.)
ƒƒ 3 Managing Partners
ƒƒ Offices in China, Brazil,
Peru, Venezuela,
Canada and the USA
ƒƒ In Operation Since
2004

4. www.asiatradepro.com
Business Lines
ƒƒ Sertus manages two distinct
business lines, what we call
our Principal Business and our
Agency Business
ƒƒ Both businesses support our
customer base with their China
supply chain needs in a slightly
different manner.
Principal
Business
Agency
Business

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Discover1.
Understand current
state, needs, and
opportunity
Define2.
Establish a
strategic focus for
development
Design3.
Translating
strategy into a
cohesive solution
Deliver4.
Implementation
& measurement
2 Businesses: One Approach
Our methodology is a disciplined, tested
approach that is flexible by design and highly
collaborative to ensure our clients’ expertise
is not lost in the solution.

6. www.asiatradepro.com
Principal Business
As a Principal client, Sertus is your one-
stop shop for the creation & delivery of
your own private label across a category,
specific line, or individual item.
Raw Materials
Manufacturing
Delivery
Assembly/
Packaging
Sourcing
Purchasing
Quality
Control
ƒƒ Supplier Selection
ƒƒ Supplier Qualification
ƒƒ Database Management
ƒƒ Requisition Management
ƒƒ Contract & Price Negotiation
ƒƒ Purchase Orders & Tracking
ƒƒ Production Management
ƒƒ Quality Assurance
ƒƒ Supplier Quality Audits
ƒƒ Inspections

7. www.asiatradepro.com
Agency Business
In our Agency Business, Sertus
is not the seller of product but
rather a provider of a service (or
bundle of services), including:
ƒƒ Contract Manufacturing
ƒƒ Factory Evaluations and
Supplier Audits
ƒƒ Quality Control
ƒƒ Procurement
ƒƒ Production Management
ƒƒ Inventory Management
ƒƒ Supplier Selection First Phase:
Accountability 1
2
3
Essential for basic
vendor compliance
SecondPhase:
Visibility
Optimize vendor
compliance and enable
continuous improvement
Third Phase:
Predictability
Optimize compliance
resources and overall
benefits to client
• Programs typically only detect violations,
degree of incidence
• Quality control is generally reactive, with
the validation of results determined by
client provided criteria
• Limited scope, depth, accuracy and
effectiveness
• Rapid vendor
improvement
• Improved flow
• Good scope, depth
and accuracy
TYPICAL COMMUNITY ADOPTION
RELATIVE BENEFITS
• Best
in class
• Rapid vendor improvement
• Improved flow
• Good scope, depth and
accuracy
• Remediation Plans
• Predictable supply chain performance
• Informed merchandising planning
• Informed logistics planning
• Optimized executing of the
merchandising plan
• Continuous performance
improvement
• Very
limited
value
RELATIVE EFFORT
HIGH
MODERATE
LOW
Less
Value
More
Value
+
_
Sourcing
Purchasing
Quality
Control
ƒƒ Supplier Selection
ƒƒ Supplier Qualification
ƒƒ Database Management
ƒƒ Requisition Management
ƒƒ Contract & Price Negotiation
ƒƒ Purchase Orders & Tracking
ƒƒ Production Management
ƒƒ Quality Assurance
ƒƒ Supplier Quality Audits
ƒƒ Inspections

8. www.asiatradepro.com
Agency Business (cont.)
Assessment of Needs and Current Spend
Total Cost Analysis and Potential Savings
Sourcing Strategies and Scenario Analyses
Supplier Qualification and Selection
Requisiton Strategy / Procurement Planning
Financial Planning and Financing
Contract Negotiation, Production & Control
Tracking and Continuous Assessment
Sertus Agency Services enhances
procurement by eliminating
costs & risks from the supply
chain through four simple steps:
Discover1.
Define2.
Design3.
Deliver4.

9. Our Specialties:
Sourcing
www.asiatradepro.com
v
ƒƒ Experienced
Merchandisers
ƒƒ Network of Reliable &
Approved Suppliers
ƒƒ Material Analysis and
Product Knowledge
ƒƒ Strategic Partner
Location

10. www.asiatradepro.com
Our Specialties: Product Development
ƒƒ In-House Engineers and
Designers
ƒƒ Accurate Cost / Material
Breakdowns
ƒƒ Costing and Management of
Tooling/Opening of Molds
ƒƒ Ensuring Confidentiality and
Discretion with Client Ideas

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ƒƒ Private Label
Development
ƒƒ Assistance in the
Creation of a Visual
Identity & Graphics
Standards
ƒƒ Identification of
Strategic Product Line
Additions/Revisions
ƒƒ Consolidation of
Printing Across
Multiple Products for
Consistency
Our Specialties:
Private Label

12. www.asiatradepro.com
Our
Specialties:
Purchasing
ƒƒ One-stop Purchase-to-Pay Solution
ƒƒ Aggregation of Client Spend
ƒƒ Simplified Procurement Processes
ƒƒ Financial Planning and Financing
ƒƒ Improved Inventory Management

13. www.asiatradepro.com
Our Specialties:
Quality Control / Assurance
ƒƒ Evaluation & Social
Accountability
ƒƒ Auditing of Suppliers
ƒƒ Development of Quality
Control and Quality
Assurance Protocols
ƒƒ Inline and Final Quality
Control Inspections
ƒƒ Aggressive Problem
Resolution Action Plans

14. www.asiatradepro.com
Our Specialties: Logistics
ƒƒ In-House Logistics Specialists
ƒƒ Warehousing and
Management of Shipping
Requirements
ƒƒ Packing and Product Assembly
Services
ƒƒ Big-Box Retail Experience

15. Setting
„„ A privately held,
medium-size sporting
goods company
wanted to develop new,
proprietary archery
accessories
Challenge
„„ Identify an effective
engineering and
manufacturing solution to
turn patented concepts/
drawings into a finished
product.
„„ Protect intellectual
property and hold costs
within a strict budget
while meeting rigorous
quality standards.
Solution
„„ Sertus reviewed initial CAD
drawings with potential suppliers,
evaluated manufacturing
capabilities and commissioned
hand samples from selected
factories
„„ Component costs negotiated,
molds developed and prototypes
perfected with a centralized
packaging and assembly solution
to protect patents.
From Concept to Shelf:
Contract Manufacturing Solution
Client Snapshot | Region: Americas
Industry: Sporting Goods
ARCHERY
The Results
Sertus beats client target
price and exceeds quality
standards
Client able to focus on roll-
out while Sertus perfects
supply chain, getting
product to shelf 6 months
ahead of schedule.

16. Setting
„„ A start-up, sporting
goods company wants to
grow its core business
in golf equipment by
reducing cost and
developing innovative
products
„„ Company wants to
expand into hockey
sticks
Challenge
„„ Identify mid-size
factories that produce
quality equipment at
competitive prices and
will work with a small
but growing company
„„ Achieve product
innovation in order to
help differentiate the
brand and support
margins
Solution
„„ Sertus identified and evaluated
suppliers, tested products and
developed partnerships with key
manufacturers
„„ Branding was centrally
coordinated across suppliers
and a rigorous quality control
process enacted
„„ A licensing strategy was
developed and supplier
agreements signed to protect
trademarks
The Results
Company has significantly
improved profitability
and grown its portfolio
of products by 500%,
is selling NHL licensed
product as well as its own
brands at wholesale, retail
and on-line channels.
Development of a
Sporting Goods Brand
Client Snapshot | Region: Americas
Industry: Sporting Goods
HOCKEY

17. Setting
„„ Recently, higher input costs
(including corn and glass) have put
increasing pressure on alcoholic
beverage companies to manage
highly efficient cost structures
„„ The larger players are able to
leverage scale in spreading fixed
costs over a larger volume/revenue
base. This dynamic makes it difficult
and expensive for smaller players to
compete effectively.
„„ Small cap alcoholic beverages
tend to have tighter margins than
their large cap counterparts
so reductions to dry goods
COGS is critical to maintaining
competitiveness.
Challenge
„„ Sertus was approached by a private
equity fund with a controlling interest
in a small cap spirits company looking
to reduce COGS on its bottles and to
eliminate the costs related to quality
issues in its dry goods supply chain
„„ Management was spending too
much time on the procurement and
QC resolution activities related to
dry goods procurment, hours that
could be spent on its core business
– developing, selling and marketing
spirits
„„ The company uses intricate bottles
that are inherently expensive to make
due to fire on decals and low volume
quantities
Solution
„„ Sertus evaluated the
current bottle schematics
and ongoing quality issues
to recommended certain
design improvements
„„ Sertus completed a full
review and audit of several
suppliers in China for each
of the key components
(bottle, capsule, cork,
necker and security strip,
color box and labels)
„„ Contracts, NDAs, Supplier
Agreements and a Roll-Out
Plan put in place, bringing
production on line within 60
days from engagement
Development of an
Efficient, Cost Effective
Dry Goods Supply Chain
Client Snapshot | Region: Americas
Industry: Beverages
BEVERAGES
The Results
A streamlined supply
chain, reliable production
schedule, transparent
open-book pricing while
reducing dry goods
COGS by over 50% and
returning valuable time
to management for core
activities.

18. www.asiatradepro.com
Some Sertus Clients