1. Evaluation- Question 3
What kind of media institution might distribute your media product?

2. There are two potential distributers for my magazine; IPC Media and Bauer Media.
IPC Media produces magazines such as NME. This is a well known indie/alternative magazine
that is distributed weekly. It I enjoyed by many music fans for its wide variety of music.
Here is the link for NME’s page on the IPC Media website:
• http://www.ipcmedia.com/nme
Bauer Media distributes magazines such as Kerrang! And Q.
Q is a monthly magazine that targets fans of rock music
This is the link for Q’s page on Bauer Media with the link to the media pack:
http://magazines.bauermediaadvertising.com/magazines/detail/Q
Kerrang! Is produced weekly and provides a wide variety of rock music information that is very
appealing to rock music fans. This is the link for Karrang!’s page on Bauer Media and the link to
the media pack: http://magazines.bauermediaadvertising.com/magazines/detail/kerrang
Kerrang! provides competition for NME magazine as they are both distributed weekly and both
are aimed at the same target audience.

3. I have decided that IPC Media would be the best distributor for my
magazine.
This is because IPC Media only distributes a weekly music
magazine, whereas Bauer Media already has a monthly magazine.
This would create direct competition between the two institutions,
and give my magazine a better chance of being bought against that
of Q (monthly magazine produced by Bauer).
My magazine would be sold in supermarkets, newsagents , well
known high street stores such as HMV and other music stores.
It would also be available for subscription.