Digital Media Managers presents the trend from traditional media to digital. A specialist media buying agency which links traditional outdoor advertising to online digital marketing opportunties.

1. A little bit of Digital…. Peter Bradley DIGITAL Media Managers

2. The Adventure Begins Caution you are entering unfamiliar territory. Make sure you have a guide who you can trust…no matter what 2

3. The Essentials of Digital Marketing Does Digital Have A Place

4. 4 The Sales Channel where media and digital merge Traditional Media Share in 2000 99% Traditional Media Share in 2009 80% Digital Media Share in 2000 1% Digital Media Share in 2009 20%

5. The Essentials of Digital Marketing What has changed?

6. Us…our changing purchasing behaviours We have found a significant resource

7. So How Media is Allocated 7

8. 8 Digital, a media to take into consideration?

9. The UK Online Landscape 2009 Source:(ComScore) Social Media & Paid Search are key players

10. Answering difficult (and easy) questions There are over 3 billion searches performed on Google each month…

11. Answering difficult (and easy) questions Who did we ask before Google?

12. 12 And we like it…everywhere Mobile Web 2000 Style Mobile Web 2009 Style Our Options for web access are getting better too.

15. Online is sorted your work is done Nothing will stop your customers now!

16. Online is constantly changing ? 1 2 3 “He adapted. He overcame.” Gunnery Sergeant Tom Highway (Heartbreak Ridge 1986) They Didn’t! Retailers who failed . "Top 10 retail sites in the UK averaged 37% YoY growth; 8 of the top 10 are High Street players ... CD’s Books and Video Games are largest online purchases with home & fashion’ the fastest-growing retail sector" Nielson 2009 If only there was growth for Traditional Brands and their products !

17. New School 16 “Your Brand is the only unfair advantage you have in your marketplace. It will have taken you thousands or even millions of hours & pounds to build or years & sometimes generations of effort through good & bad times. The internet allows those who want to capitalise on your brand to do it without mercy & they will never ever take a day off. Ever! Unless you fight back…”

18. 17 New School Over 90% of online merchants are planning to add rich media and social networking functions before end of 2009* *Internet Retailing, February 2009

19. Development of social media: twitter and facebook (include any stats of usage/age profiles)

20. The Essentials of Digital Marketing So what do we do now?

21. 20 New School Step 1: Investigate

22. 21 New School Step 2: Observe

23. 22 New School Step 3: Plan

24. 23 New School Step 4: Execute

25. 24 New School Step 5: Monitor

26. The Essentials of Digital Marketing Investigation?

27. 26 The audience? Your Website Data Your Offline Database Different environment. Different Audience.

28. 27 What do they like to do?

29. 28 And with who?

31. Your target audience is online

32. Digital helps building a brand

33. Search engines are a big opportunity

34. Use social media or others will“…make the best of your todays. The worst of your tomorrows…”

35. Questions?