7 Key Trends in Social Media. Seven key trends from the 2015 Sensis Social media report and what marketers are doing about it?

1. 7 Key Trends in Social Media
Chris Catto – Identifying the growth trends in your business

2. (1) Daily Social Media Usage is still growing but at a slower
rate. 49% of population use social media daily.
Percentage of population opting out of social media grows
for the first time in 5 years!
25%
30%
35%
40%
45%
50%
55%
2011 2012 2013 2014 2015
Daily Social Media
Use
Never Use Social
Media

3. (2) Peak Usage – First thing in the morning has over
taken evenings as the most popular time to use social
media
25%
30%
35%
40%
45%
50%
55%
60%
65%
2012 2013 2014 2015
First Thing in the
Morning
After work 6.30-10.30
Before I go to bed
10.30pm>

4. (3) Mature Market?- Linkedin, Instagram,
Pinterest and Google+ still growing, while
Facebook, Twitter and newcomers (Snapchat,
Tumblr) challenged and shrinking
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015
Facebook
Linkedin
Twitter
Instagram
Google +
Snapchat
Pintrest
Tumblr

5. 20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015
Catch up with Family and
Friends
Share photos and video
Get Information on News
and Current events
Co-ordinate parties and
events!
(4) More Media less Social in social media!
Of the top 4 social media activities news media is
the only growing activity

6. (5) Social Media is the High Street spruiker of
the Virtual Retail Market Place.
Most searched products and services on social
media are discretionary consumer goods,
traditional high street items.
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
2011 2012 2013 2014 2015
Fashion &
Clothing
Electrical
Furniture and
Things for the
Home
Only 41% of
Retailers and 45%
of
Accommodation,
café’s and
restaurants
engage in social
media !

7. (6) Mobile Devices and mobile integration new
norm. Desktops are looking like a fax
machine while mobile adaptable websites
and landing pages are now mandatory to
maximise user experience.
0%
10%
20%
30%
40%
50%
60%
70%
80%
2011 2012 2013 2014 2015
Smartphone
Laptop
Tablet
Desktop

8. (7) People want less from the Brands and
businesses they follow on social media but
more information and special offers when
they do engage
0%
10%
20%
30%
40%
50%
60%
70%
2011 2012 2013 2014 2015
Discounts
Giveaways
Product Info
Advice /tips

9. What are Marketers doing about it?
1) Mobile Integration - All Social Media Marketing click
through to Mobile Device adapted sites and landing pages
77% of Business to Consumer (B2C) marketing managers have
mobile integration in marketing plans
2) Customer Journey – follow the customer journey and
automate the follow ups, abandon cart, opt-in campaigns and
key anniversary triggers with focus on retention.
3) Loyalty and Location based campaigns – 67%
of marketers are planning location based content, leveraging
social media platforms market segmentation information to
maximise the market engagement.

10. Do you sell goods direct to
consumers? (B2C) Do you
have a virtual shop front?
What are you doing about
the passing virtual traffic?
Identify the trends in your business and create strategies for growth
Chris Catto – Putney Breeze Business Advisors

11. Sensis Social Media Report 2015
https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Salesforce 2015 State of Marketing
https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp