Putney Breeze Business Performance Services. Three tiers of services that cater for all business owners. Above and beyond business coaching. Real insights, real actions, real improvements from a Business Performance Advisor.

1. Business Performance Advisor
Putney Breeze info@putneybreeze.com.au

2. Our Founder – Chris Catto Chris Catto
- Author of Premiership Business
The Premiership Business Equation
for Business owners & Entrepreneurs
- Planning & Performance Management
in Leading Global Corporations
- Member of SME Global forum
- Board Member of various organisations
- Associate of Betacodex Network
- Director of Putney Breeze Advisors
Putney Breeze info@putneybreeze.com.au

3. Putney Breeze Focus On Chris Catto
 Direction & Purpose - Clear destination for your
business
 Provide Clarity in Product Costs, Margins &
Profitability
 Process Efficiency – Administration
 Production Efficiency – Operations
 Increase Sales & Marketing Effectiveness
 Strong Team Culture
To Improve Business Profitability
Putney Breeze info@putneybreeze.com.au

4. We will challenge your Chris Catto
• Management – Structure - Alignment
• Brand Positioning - Marketing & Selling
Consistency
• Operations – Service Delivery efficiency
• Innovation Process Culture
• Quality Process
• Cash Flow Forecast
• Product Margins & Product Profitability
• KPI Reporting – Where do you create value in
your business?
Putney Breeze info@putneybreeze.com.au

5. Purpose
Our Workflow Chris Catto
Product
Profit $
People
Outcomes
Actions
Process Purpose
Direction
Infrastructure
Time
Cohesion
Profit
Outcomes
Putney Breeze info@putneybreeze.com.au

6. Our Central Philosophy Chris Catto
Deliver
Determine
Market Need
Customer
Value
Promise
© Putney Breeze 2011-2013
info@putneybreeze.com.au

7. How we Achieve Positive Outcomes Chris Catto
 Determine Market Need :
Demographics, new entrants, substitutes, buyers, suppliers,
rivalry
 Define Customer Value Promise:
Market Positioning, Price, Differentiation, Value
 Deliver:
Clear Mission, Vision that complements – Customer Value Promise
Org Design - Role clarity, accountabilities, responsibilities
Org Culture – Accepted behaviours
Infrastructure requirements – Service delivery and Administrative
Planning Financial Resources – Cash Flow forecasting
Management Reporting – Focus on Value Creation KPIs
Marketing – IMC plan for target audience, scheduled touch points
Align Recognition & Rewards – Engagement and Motivation of
staff
Putney Breeze info@putneybreeze.com.au

8. Navigate to Your Business Destination:
Chris Catto
Our Profit Improvement Services
Tier 1 Services
1) Refine & Establish Strategic Direction
2) Challenge the status quo
3) Identify Profit improvement opportunities
& Actions
Destination Navigator 4) Regular progress monitoring & follow up,
new actions
5) Business Trouble Shooting Advice on Call,
6) Access to Putney Breeze Library of
Resources & Business Building Tools
Putney Breeze info@putneybreeze.com.au

9. Navigate to Your Business Destination:
Chris Catto
Our Profit Improvement Services
Tier 2 Services
Tier 1 Services Plus
1) Alignment of KPIs with Strategy
2) Review Product Profitability
Performance Navigator 3) Establish Monthly Value Creation
Management Reporting,
4) Implement Brand Marketing Consistency
5) Maximise Effectiveness of Sales Force
6) Implement KPI and Cash flow
Forecasting
Putney Breeze info@putneybreeze.com.au

10. Navigate to Your Business Destination:
Chris Catto
Our Profit Improvement Services
Tier 3 Services
Tier 2 Services Plus
1) Review & Redesign Business Intelligence
Business Performance and Accounting Systems
Reinvention 2) Establish and Incorporate effective
Business Culture
3) Implement Business Innovation process
4) Review and streamline operational
workflows
Putney Breeze info@putneybreeze.com.au

11. Our Total Performance Tool Kit: Chris Catto
Be the Domain Principle
Product & Service Focus
Strategy
Direct Performance
Direction & Purpose Market Niche
Infrastructure & Process
Market Changes Price Position Value Creation KPIs
People Performance
Sales & Marketing Equipment &
Customer Value Margin Implementation
Technology
Promise Culture & Values
Brand Marketing & Operations
Hoshin/Kaizen
Cash Flow Forecast Selling alignment Organisational Monitor
Staff Activity,
JIT/Kanban Structure
Product Cost Development & Review
Input Job Design
Admin Processes
Renew
Time Management Reviews
Rewards
Putney Breeze info@putneybreeze.com.au

12. What is your potential for Profit Chris Catto
improvement?
Annual Sales $ 500,000 1,000,000 2,000,000 4,000,000 8,000,000 16,000,000 32,000,000
Annual Improvement %
3% 15,000 30,000 60,000 120,000 240,000 480,000 960,000
5% 25,000 50,000 100,000 200,000 400,000 800,000 1,600,000
7% 35,000 70,000 140,000 280,000 560,000 1,120,000 2,240,000
10% 50,000 100,000 200,000 400,000 800,000 1,600,000 3,200,000
15% 75,000 150,000 300,000 600,000 1,200,000 2,400,000 4,800,000
Direct Costs $ 250,000 500,000 1,000,000 2,000,000 4,000,000 8,000,000 16,000,000
Annual Improvement %
3% 7,500 15,000 30,000 60,000 120,000 240,000 480,000
5% 12,500 25,000 50,000 100,000 200,000 400,000 800,000
7% 17,500 35,000 70,000 140,000 280,000 560,000 1,120,000
10% 25,000 50,000 100,000 200,000 400,000 800,000 1,600,000
15% 37,500 75,000 150,000 300,000 600,000 1,200,000 2,400,000
What is your Potential?
Can you afford not to engage a Business Performance Advisor?
 To Increase Sales Funnel
 To Increase Operational Effectiveness
 To Decrease Costs Base
Putney Breeze info@putneybreeze.com.au

13. Our Guarantee Chris Catto
 Straight Talk – Tell it like it is
 Positive Investment
 Business Education – Knowledge Transfer
 Confidentiality
 Tailored Approach
 Clarity in Business Direction and Purpose
“In Business Performance Advisory, Business Performance
Knowledge is only a starting point. It’s the skill of your
advisor in applying the knowledge to your Business is what
makes the difference.”
Putney Breeze info@putneybreeze.com.au

14. Talk to Putney Breeze Today
Arrange your obligation free initial consultation
Chart the route to your Business Destination.
Start your profitable growth journey.
info@putneybreeze.com.au
03 9395 1118
Putney Breeze info@putneybreeze.com.au