Redesigning TCS.com with Remote Research

Redesigning TCS.com with Remote Research Chris Farnum | Senior Information Architect | Enlighten Internet User Experience 2008 April 2, 2008

About the Client - TCS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Project Goal – Redesign TCS.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Project Overview Engagement Plan Facilitated Work Sessions Analysis of Key Internal and External Factors Conduct User Research Project Requirements Strategic Assessment Project Requirements Information Architecture User Interface Functional Specifications Technical Specifications Art Comps Test Plan / User Acceptance Testing Launch Specifications Site Specification Art Production Programming Integration Quality Assurance User Acceptance Testing Staging Deployment Final Site Update Monitor Measure Report Improve On-Going Improvements DEFINE DESIGN BUILD Feature / Scope Definition Technical & Implementation Recommendations Preliminary UI Art Comps Strategy Requirements Design Build Maintenance

Research Step One – Stakeholder Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo courtesy of Scott Mills

TCS.com Site March 2007 – Home ,[object Object],[object Object]

Original Site’s Organization & Navigation ,[object Object],[object Object],[object Object],[object Object]

Original Site – Services Channel Landing Page Calls to action need to be improved Channel navigation has no on-states Content could use more structure and editing

Interim Site – Launched Spring 2007

Interim Site Channel Content Channel navigation within a closed page element.

User Research Part One - Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Research Part One - Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remote Research with UserVue Moderator (Enlighten, Ann Arbor) Participant (US, S. America, Europe…) TCS Observer (Chicago) TCS Observer (Mumbai) Desktop sharing via UserVue Voice via conference call line

UserVue Kung Fu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Card Sorting Online with WebSort

User Research Part One - Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Research Part One – Findings cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Research Part One – Card Sort Diagram

User Research Part One - Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proposed High Level Information Architecture

User Research Part Two - Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Research Part Two – Prototyping Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prototype Version A - Home Industries not expected here Useful feature but not noticed Too much duplication

Prototype Version B - Home Industries and Offerings split, “Solutions” gone New layout with Flash promo area better shown, No main navigation bar on Home Content filter tool now more prominent Thought Leadership instead of Best Practices

More Prototype Pages – Channel Landing Global Navigation bar Interactive channel landing pages

More Prototype Pages – Topic Node Channel navigation Calls to action Channel content

More Prototype Pages – Interactive Map Details available via user user interaction

User Research Part Two - Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revised High Level Information Architecture

Next Step - Designing the Solution ,[object Object],[object Object],[object Object],[object Object]

Designing the Solution – Functional Requirements Global Page Components Wireframes & Page Requirements

Designing the Solution – Moving from Design to Build ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Big Moment Arrives! ,[object Object]

TCS.com Relaunch – Channel Landing

TCS.com Relaunch – Topic Node ,[object Object]

TCS.com Relaunch – Content Article

TCS.com Relaunch – Worldwide Locations

TCS.com Relaunch – Worldwide: Google Map

TCS.com Relaunch – Contact Us

Web Analytics & Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 mins 2:35 mins Visit Length 4.5 pages 3.43 pages Ave Pages Per Visit After Before

Web Analytics – Home Page “Heat Map”

Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo courtesy of Scott Mills

In Closing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Redesigning TCS.com with Remote Research

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Redesigning TCS.com with Remote Research