The quality of the work we produce for clients starts with quality content. But how do we get this content? This short slide share presentation is meant to be a concept.

1. More marketing budgets are
being spent on content
generation, and so much of it
is fake, off-putting, or worse,
off-brand.

2. Content is created
by documenting
experience

3. This presentation is for everyone.
We live by creating content and
responding to the content. This applied
to jobs, relationships, and life goals.
And all of the other things.
Chris Gostling, Momentum Visual Inc.

4. “Content is king.”
William Henry "Bill" Gates III

5. Content is being created
every moment of every
day, everywhere.
Consumers have become
“seekers of content”

6. So what are we seeking?

7. Think of the game
“20 Questions”
or the challenges of getting
the results we request
from a search engine

8. Quality content
is developed from asking
relevant questions

9. What makes someone
ask relevant questions
vs. irrelevant questions?

10. Relevancy is an adjective
that means “closely
connected or appropriate
to the matter at hand”

11. Making strategic decisions
requires having the best content
which comes from asking better
questions. Understanding as much
of the situation as possible allows
for the opportunity for more
relevant questions to be asked.

12. So both strategy and content
start at the same place,
like the chicken and the egg

13. The real answer to
the question of
“Which comes first?...”

14. “The question comes first.”

15. We live by responding to the content
in our lives. When we are unfulfilled,
or confused, or uninspired, as
opposed to starting with suspected
personal shortcomings, we can start
by asking better questions.

16. everythingwithpurpose.com