Setting up an automated way to capture leads is one of the most important things you can do for the online success of your business. And MailChimp is one of the most powerful list building tools currently available. Join us for a step-by-step guide to creating a MailChimp mailing list for your business and a discussion around the various ways you can add and collect leads for your list.

1. HOW-TO:
Create an Automated
Email System
That Sells For You 24/7
+Chris Mohritz | chris@mohritz.co | #IdeaToOperations

2. OUR JOURNEY
●
●
●
●
●
The Importance
The Players
The Basics
Demo
Preview
We’ll jump right in
Feel free to ask about my background after session

3. MY GOAL
Everyone leaves today with a view into why
lists are critical to your business, and
concrete steps to create a list

4. LIST IS JOB #1
Don’t Leave Leads on the Table

5. IF YOU DO NOTHING ELSE…
●
●
●
●
●
List-building cannot be overemphasized
Talk to your audience anytime (for free)
Understand your audience (ask questions)
Build your tribe
Biggest hindsight mistake (don’t make it)
The make-or-break
Get this right and everything else is just scale
(more traffic, more offers, partners, etc.)

6. CONSIDERATIONS
campingforfoodies.com
comidadelosdioses.com
● In-App vs. Service Provider
● Blacklists
● Autoresponders vs. RSS Mailers
● List Exports
● List Imports
● Broadcast Mailings

7. THE OPTIONS
Focus on Autoresponders

8. PLENTY OF PLAYERS
●
●
●
●
●
●
●
●
●
MailChimp.com *
Aweber.com
ConstantContact.com
GetResponse.com
VerticalResponse.com
InfusionSoft.com
Salesforce.com (CRM)
HubSpot.com
Custom

9. THE BASICS
Terminology & Stuff

10. LISTS
admin.mailchimp.com/lists
● Can have one or multiple
● Can segment each list (sending)
● Can include groups (subscribing)
● Single or double optin

11. SIGNUP FORMS
admin.mailchimp.com/lists
● General (separate page)
● Embedded (html snippets)
● Integrations (specific partner embeds)
● Pop-over or inline
● Above the fold
● Offer a fair trade (& over-deliver)
● Make a lasting first impression

12. CAMPAIGNS
admin.mailchimp.com/campaigns
● Use automated + broadcast
● Don’t look like spam (or act)
● Keep it simple (5th grade)
● Keep it short (~150 words)
● Think mobile (~40%)
● HTML + Plain Text
● Personalize it
● Always be testing (ABT)
● Always be improving (ABI)

13. DEMO
Easy as Pie

14. SETUP & INSTALL
●
●
●
●
mailchimp.com
Wordpress
Blogger
Magento

15. THINK LIKE A SHERPA
Creating Content That Gets Read

16. THE CONTENT
● Optin Offer (“free report”, etc.)
● Autoresponder series
● Sales messages

17. YOUR AUDIENCE HAS A GOAL

18. HOW MOST PEOPLE FEEL

19. GIVE THEM ACHIEVABLE CHUNKS

20. RECAP
●
●
●
●
●
●
●
●
Don’t miss opportunities
Make a “killer” first impression
Extend the interaction
Setup is easy
Message-to-audience match (segments)
Help them get where they want to go
Talk with friends (be friendly & upbeat)
Prove it, then automate it

21. GOAL CHECK
● List building is critical?
● Ready set it up?

22. The Mobile Minute
holhocollection.com
gizmag.com/holho-smarphone-3dprojector/28645/pictures#1
gizmag.com/holho-smarphone-3dprojector/28645/pictures#8

23. COMING UP
Next Week:
● HOW-TO: Write Email Marketing Messages
That Get Opened & Read!
In 2 Weeks:
● HOW-TO: Craft a Compelling Sales
Message That Works Everywhere! (ads,
email, social media, direct mail, etc.)

24. Questions?
Feedback?
chris@mohritz.co