This presentation is introduction applying developing a mobile strategy for small business owners. Covering a wide range of options currently available to connect with mobile users.

1. MOBILE IS THE NEW
INTERNET
Chris Mohritz

2. AGENDA
● What is Mobile?
● Why is Mobile Important?
● The How-To Buffet
● F&Q

3. WHAT IS MOBILE?
● Verb vs. Noun
● Mobile Apps vs. Mobile Web
● Think: “Wireless Computing”
● Internet ≈ Mobile ≈ Internet

4. WHY IS MOBILE IMPORTANT?
66% of ALL Internet traffic by 2016
(Gartner)

5. MOBILE IS ALL ABOUT...
Improving Customer Experience

6. WHERE IS MOBILE TODAY?
● 74% of consumers will wait 5 seconds for a
web page to load on their mobile device
before abandoning the site (Gomez)
● 46% of consumers are unlikely to return to
a mobile site if it didn't work properly
during their last visit (Gomez)

7. WHERE IS MOBILE TODAY?
● 1/2 of all local searches are performed on
mobile devices (Microsoft Tag)
● 39% of instances where a consumer walks
out of a store without buying were
influenced by smartphones (Motorola Solutions)

8. WHERE IS MOBILE TODAY?
● Mentioning a location in mobile ads and
search results can increase click-through
rates up to 200% (ThinkNear)
● 1 in 5 smartphone users scan product
barcodes, and nearly 1 in 8 compare
prices on their phone while in a store
(comScore)

9. WHERE IS MOBILE TODAY?
● 91% of mobile internet access is for social
activities, versus just 79% on desktops
(Microsoft Tag)
● If all US mobile internet time was
condensed into an hour, 25 minutes of it
would be spent on email (Return Path)

10. MOBILE USAGE THROUGHOUT DAY

11. WHERE IS MOBILE GOING?

13. THE HOW-TOS

14. WHAT THE DATA SAYS
"What is measured improves."
~Peter Drucker

15. TRACK & MONITOR
● Across All Channels & Tools
● Take Advantage of Free Tracking Tools
● Go Beyond Clicks: events, apps, heat maps

17. MOBILE SEARCH
#1 Browser Function on Smartphones

18. BE FOUND
● Google Places Listing Verification
● Provide full business details (hours,
photos, etc.)
● Take full advantage of mobile device
functionality (hard work is done, just fill in
blanks)

19. LISTING DEMO

20. MOBILE OFFERS

21. OFFERS DEMO

22. MOBILE WEBSITE

23. No single screen size makes up > 20%

24. RESPONSIVE VS. DEDICATED
● Dedicated = 2 separate websites
● Responsive = 1 “smart” website

25. RESPONSIVE DEMO

26. MOBILE WEBSITE TIPS
● High-performance
● Stay Simple (especially on smaller screens)

27. MOBILE MESSAGING

28. MOBILE-OPTIMIZED EMAIL
http://www.emailmonday.com/mobile-email-usage-statistics

29. TEXT MESSAGING (SMS)

30. MOBILE RELATIONSHIPS

31. CUSTOMER LIFECYCLE
http://blog.infusionsoft.com/product-tips/create-the-perfect-customer-lifecycle-for-your-business/

32. MOBILE PURCHASES

33. MOBILE PAYMENTS

34. MOBILE ADS

35. ADS DEMO

36. MOBILE APPS

37. COMPLEMENT YOUR PRODUCTS

38. MOBILE SIMPLICITY

39. QR CODES & NFC TAGS

40. MOBILE GLOBAL

42. SOLOMO

43. RECENT TREND
● Integrating best of location-based and
mobile technologies with social media to
engage customers
● Be shareable

44. MIX & MATCH
● Track & Monitor
● Mobile Search
● Mobile Offers
● Mobile Website
● Mobile Messaging
● Mobile Relationships
● Mobile Purchases
● Mobile Ads
● Mobile Apps
● Mobile Simplicity
● Mobile Global

45. RESOURCES
● www.HowToGoMo.com
● www.TheMobilePlaybook.com
● www.GoMobileBook.com
● www.MobileMarketingMagazine.com
● www.ThinkWithGoogle.com/MobilePlanet

46. FEEDBACK?
QUESTIONS?
chris@chrismohritz.com