Social Media & Storytelling: Are We Genetically Predisposed?
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A brief look at how storytelling is pathological, and how today's social behaviors mirror preexisting cultural (and possibly even genetically embedded) behaviors.
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Social Media & Storytelling: Are We Genetically Predisposed?
- 1. Social Media & Storytelling Are We Genetically Predisposed? @RevChrisMurphy 2013
- 2. 62% OF PEOPLE WORLDWIDE USE SOCIAL MEDIA 66% OF ADULT ONLINE USERS ARE CONNECTED TO ONE OR MORE SOCIAL PLATFORMS Source: http://www.huffingtonpost.com/2012/03/27/email-connects-the-world_n_1381854.html http://www.thesocialmediatoday.com/how-many-people-around-the-world-use-socialmedia-demographics/ @RevChrisMurphy 2013
- 3. The State of Social Media @RevChrisMurphy 2013
- 4. What is Social? Not just social networks, but social behavior… Sharing Photo Sharing Reviews/Recos @# Tagging Curation Listening Check-Ins Research & Discovery Help & Services Message Boards Blogs & Forums Making Connections Video Sharing Quizzes & Polls @RevChrisMurphy 2013
- 5. Social Landscape There’s a social network to satisfy just about any online behavior. Each serves a very unique purpose- sharing, playing, networking, buying or localizing, today’s social channels have you covered. In essence, these behaviors boil down to two main ideas: Storytelling and Connections. @RevChrisMurphy 2013
- 6. The Big, Burning Questions @RevChrisMurphy 2013
- 10. We Know… Primates have been walking the earth long before homo erectus ever laid eyes (or feet) on it. They use tools and “mark” places not only to claim territory, but as social displays (asserting status, mating, etc.) or to find food again at a later date. Primates are very social creatures. They care for one another through grooming and share food and knowledge with others in their clan. Check-Ins Sharing Help & Services Source: http://webcache.googleusercontent.com/search?q=cache:2hVLyT-PsWcJ:www.cabrillo.edu/~crsmith/TOOLMAKING%2520AMONG%2520THE %2520APES.doc+&cd=1&hl=en&ct=clnk&gl=us https://en.wikipedia.org/wiki/Primate#Historical_and_modern_terminology @RevChrisMurphy 2013
- 11. We Know… @# Check-Ins Sharing Reviews/Recos Tagging Prehistoric man painted on cave walls, seemingly telling stories of the food they gathered, animals, fertility symbols and human figures over 40,000 years ago. Source: http://news.nationalgeographic.com/news/2012/06/120614-neanderthal-cave-paintings-spain-science-pike/ http://en.wikipedia.org/wiki/Cave_painting @RevChrisMurphy 2013
- 12. We Know… Tribal and nomadic cultures used storytelling to pass on the history of their ancestors, teach morals to their young and as part of courtship or marriage traditions. Stories were told, through spoken word, art, music and dance. Connections to the past and to each other through story were extremely important forces for this culture. Sharing Reviews/Recos Listening Making Connections Source: http://www.brighthubeducation.com/social-studies-help/97047-importance-of-native-american-storytelling/ @RevChrisMurphy 2013
- 13. We Know… Reviews/Recos Written word is later used by many cultures for centuries as a method of storytelling and connecting people through religious texts, fiction and non-fiction books, newspapers and letter writing. Proof of human existence, experience and interaction is now being documented and shared in a tangible format. Listening Sharing @# Tagging Networking & Connections Curation Research & Discovery Help & Services @RevChrisMurphy 2013
- 14. The Observation Mankind is historically driven by innate social desires and empathy to share and tell stories As a species, we crave personal connections and proof or justification of our existence @RevChrisMurphy 2013
- 16. We Know… 1960’s Dial-up internet is born as a result of government communication research 1971 First email is successfully delivered 1960 1970 1998 Google is founded 1985 AOL service is founded 1980 2004 Facebook, Flickr & Digg 2006 Twitter 2011 Google+ 2009 FourSquare 1993 CERN gives WWW. Technology to the world 1995 Match.com is first “internet” dating site to launch 1990 2005 YouTube 2002 Friendster 2008 Spotify 2010 Instagram 2013 Vine 2000 1986 First “online “dating site, matchmaker.com launches 1997 1997 1978 Blogging Sixdegrees.com First bulletin board is begins launches invented as a way to 1997 connect & share info AOL Chat with friends Launches 2004 Podcasting begins 2007 Tumblr 2011 Pinterest 2003 LinkedIn & Myspace Source: http://en.wikipedia.org/wiki/Internet#History http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html @RevChrisMurphy 2013
- 17. The Observation We have not adapted to the “new technology” of social media Social media technology has evolved to satisfy our preexisting evolutionary behaviors in a digital culture The technology is new, but as emotionally charged creatures, our needs remain the same @RevChrisMurphy 2013
- 18. The Ah Ha Moment @RevChrisMurphy 2013
- 19. The Hypothesis Social Media satisfies our emotional needs. When we experience emotions, dopamine is released into the brain, providing a “feel good” reaction. Logic alone can’t provide that reaction. Thus utilitarian only platforms will not satisfy our deep rooted needs or empathetic tendencies. Source: http://www.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-most-captivating-presenters @RevChrisMurphy 2013
- 20. The Hypothesis As long as we continue to require or seek out: • Human Connections • Stories • Justification • Validation • Status • Collections Technology and social platforms will continue to evolve in order to meet the needs of those (and other) emotionally driven behaviors. And we’ll still be here. @RevChrisMurphy 2013
- 21. The Hypothesis If we can continue to analyze behaviors that tie back to a deeper need, we could potentially predict future social trends in social media. @RevChrisMurphy 2013
- 22. So What’s Next? @RevChrisMurphy 2013