York Region Luxury Real Estate Market Quarterly Report - Q1 2010
Chris Fixler_branding book
1.
2. Chris Fixler is a skillfully trained, full time real estate professional. After graduating from
DePaul in 2011, Chris entered the world of Web Development, where she excelled quickly,
eventually becoming a top sales producer for two local technology companies.
In 2014, she earned her broker license and hit the ground running. Harnessing the discipline of
her pervious sales experience, Chris provides detailed sales plans and measurable results to her
valued clients. Her individual sales exceed over $20 million.
Her focus is in Roscoe Village, Southport Corridor, Lincoln Park, Old Town, Lakeview, River North,
North Center, Bucktown, Wicker Park and Pilsen. She specializes in new construction, residential
luxury properties, multi-family and land acquisition/development.
Please visit her website for more information! www.ChrisFixler.com
847.340.4943
CFIXLER@ATPROPERTIES.COM
“As a first time home buyer Chris was absolutely brilliant.
She guided me through everything I needed to know from start to finish.
The whole process was seamless and to top it off she helped me negotiate a great deal.”
ALI GROOVER, SOUTH LOOP
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4. recent list side sales
PROPERTY ADDRESS CITY SOLD PRICE
846 W WEBSTER AVE CHICAGO $1,200,000
21 E HURON ST 1104 CHICAGO $1,080,000
3035 N CALIFORNIA AVE CHICAGO $1,000,000
1714 W WAVELAND AVE CHICAGO $900,000
1925 W SCHILLER ST CHICAGO $850,000
3912 N JANSSEN AVE CHICAGO $745,000
2338 W DICKENS AVE CHICAGO $725,000
2124 W SHAKESPEARE AVE CHICAGO $655,000
1629 S THROOP ST CHICAGO $650,000
1306 W BYRON ST CHICAGO $545,000
3340 S CARPENTER ST CHICAGO $507,500
1211 S PRAIRIE AVE 3905 CHICAGO $492,500
1417 W CULLERTON ST CHICAGO $475,000
1319 W FOSTER AVE CHICAGO $460,000
2346 W 19TH ST CHICAGO $410,000
3363 S RACINE AVE CHICAGO $400,000
recent buy side sales
PROPERTY ADDRESS CITY SOLD PRICE
841 N DAMEN AVE CHICAGO $1,540,000
1138 W ADDISON ST CHICAGO $1,225,000
2050 W NORTH AVE CHICAGO $1,160,000
2126 N DAMEN AVE CHICAGO $1,015,000
1824 W BERWYN AVE CHICAGO $848,000
741 N ORIOLE AVE PARK RIDGE $785,000
21 E HURON ST 3802 CHICAGO $645,000
2948 N RIDGEWAY AVE CHICAGO $640,000
4631 N KENMORE AVE CHICAGO $435,000
5210 N WINTHROP AVE 3 CHICAGO $262,000
5212 N WINTHROP AVE 3 CHICAGO $260,000
5208 N WINTHROP AVE 2 CHICAGO $255,000
5208 N WINTHROP AVE 3 CHICAGO $250,000
5206 N WINTHROP AVE 1 CHICAGO $246,500
5208 N WINTHROP AVE 1 CHICAGO $245,000
5212 N WINTHROP AVE G CHICAGO $170,000
5206 N WINTHROP AVE G CHICAGO $160,000
5210 N WINTHROP AVE G CHICAGO $155,000
5208 N WINTHROP AVE G CHICAGO $150,000
1632 W COLUMBIA AVE 2S CHICAGO $99,000
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5. Information taken from BrokerMetrics®
2015 for brokerage firms in the city of Chicago including Residential (Detatched Single, Attached Single, 2 to 4 Units, Mobile Homes).
MLS: MRED Broker Metrics, 01/01/2015-12/31/2015.
#1 in Chicago
TOTAL MARKET SHARE IN CHICAGO
8,709
TRANSACTIONS
#1 in Total Transactions
63
DAYS
#1 in Shortest
Market Time
$4,004,272,601
OVER 4 BILLION IN SALES
#1 in Total Closed Volume
18.9%
OF CITY SALES
#1 in Market Share
2015
Berkshire
Hathaway
HomeServices
KoenigRubloff
Coldwell
Banker
Residential
Baird&
Warner
Jameson
Sotheby's
IntlRealty
DreamTown
Realty
6. exposure is everything
@properties’ marketing programs are built around EXPOSURE: exposure through a network
of more than 1,500 @properties agents and their corresponding spheres of influence; through an
in-house marketing department with full print and digital capabilities; and through an exhaustive
catalog of online, mass media and grass roots marketing initiatives – all tailored to address the specific
challenges and opportunities related to selling your home.
More exposure means more page views, more phone calls and more showing requests, and that
ultimately means shorter market times and higher overall selling prices. OUR FULLY INTEGRATED
PROGRAMS ARE THE MOST COMPREHENSIVE IN THE INDUSTRY AND SHOWCASE YOUR HOME
TO THE LARGEST AUDIENCE OF POTENTIAL BUYERS.
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7. • atproperties.com
• Realtor.com (Enhanced Listings)
• Zillow.com (Enhanced Listings)
• Trulia.com (Enhanced Listings)
• YouTube.com
• MSN.com
• Yahoo! Real Estate
• Frontdoor.com powered by HGTV
• Hotpads.com
• Oodle.com
• Cyberhomes.com
• ReloHomeSearch.com
• Syndication to hundreds of Real Estate Websites
• Multiple Listing Service (MLS)
• Professional Photography and Video
• Signage
• Custom Property Brochures
• CS Magazine (Chicago Social)
• Ultimate Address
• Wall Street Journal
• Crain’s Digital
• Direct Mail
• Seller Reports
• E-blasts
• “Market Within A Market”
• @properties Relocation Division
• “love where you’re @” Campaign
• @gives back Community Fund
• Leading Real Estate Companies of the World™
• Luxury Portfolio®
International
• Public Relations
• New Ideas Every Day!
@PROPERTIES DOES MORE TO MARKET YOUR HOME - BOTH ONLINE AND OFFLINE – THAN ANY OTHER
BROKERAGE FIRM IN CHICAGO.
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9. ultimate address
North CeNter Maureen Murnane
6bed/4.1ba $1,788,000 312.254.0200
4247NWiNChester.iNfo
LakevieW Dennis Huyck
5bed/5.2ba $2,389,000 773.432.0200
3828NLakeWood.iNfo
LiNCoLN Park Kevin Wood
6bed/5.1ba $3,995,000 773.472.0200
LakevieW Danny Glick
6bed/3.1ba $1,595,000 312.491.0200
3834NMarshfieLdave.iNfo
West toWN Melissa Edidin
4bed/3.1ba $1,199,000 312.254.0200
2041WChurChiLL.iNfo
West toWN Nicholas Hansen
4bed/3.1ba $950,000 312.491.0200
1323NorthoakLey.iNfo
LakevieW Nicole Thomas
5bed/3.1ba $1,695,000 312.254.0200
1730WheNdersoN.iNfo
North CeNter Grossman/Kent
4bed/3.1ba $1,150,000 773.862.0200
3323NCLareMoNt.iNfo
LiNCoLN Park Debra Dobbs
6bed/5.2ba $8,700,000 773.472.0200
2450LakevieW.iNfo
LiNCoLN Park Landon Harper
3bed/2.1ba $1,150,000 773.432.0200
2130LiNCoLNParkWest8s.iNfo
LogaN square Kerbis/Eargle
5bed/4.1ba $1,999,000 773.862.0200
2223WBeLdeN.iNfo
2136NMagNoLia.iNfo
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10. 635 ELMORE STREET
Park ridge, iL
635eLMOre.iNFO
2447BEllEPlaiNE.iNFo
2447 W BELLE PLAINE AVENUE
chicago, il
1306 W BYRON STREET
chicago, il
1306BYRoN.iNFo
luxury brochure
3912JaNSSEN.iNFo
3912 N JANSSEN AVENUE
chicago, il
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11. @properties understands how important it is to keep you informed at every stage of the sales process. That’s why
@properties sellers receive the @home report, which provides a data snapshot of your home, comparable properties
and your local market. The @home report includes web stats detailing everything from how many times your home
has been viewed on our website and the number of days it has been on the market, to the average sales price for
similar homes in your neighborhood or suburb.
WE ARE THE ONLY LOCAL REAL ESTATE BROKERAGE FIRM WITH THIS TECHNOLOGY, GIVING @PROPERTIES
SELLERS A DISTINCT ADVANTAGE IN THE MARKETPLACE.
@home report
11
13. enouncement
CHRIS FIXLER
847.340.4943
2447 W BELLE PLAINE AVE
Chicago, Illinois
Barnett Homes presents a brand new
custom construction home in Coonley school
district. This home boasts 5 beds, 4.2 baths.
The main level features a family room, living
room, dining room, and large chefs kitchen
with Wolfe & SUBZERO Appliances, large
island, and pantry. The second level features
4 bedrooms (including master), 3 baths, &
a laundry closet. The spacious master suite
has his/hers closets, balcony, & spa-like
master bath featuring a double vanity,
soaking tub, walk-in shower & heated floors.
The lower level has a large recreation room
with a wet bar, an additional bedroom, &
laundry room (with laundry closet on the
second floor as well). The family room
leads to a mud area with custom bench &
cabinets, which leads out to the stone paver
patio & detached 2 car garage.
DETAILS
Type of Home: Single Family
Age: NEW Ready for Occupancy
Parking: 2 Car(s)
Basement: Finished
First Floor Master Bedroom: No
Fireplace: Yes
Cooling System: Central Air
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14. online exposure
According to the National Association of
REALTORS®
, 90 PERCENT OF TODAY’S
HOMEBUYERS USE THE INTERNET IN THEIR
SEARCH, which means that a 360° digital marketing
strategy is paramount to getting maximum exposure
for your home. @properties markets your home
across the Internet with an award-winning website,
customized property domains, web-optimized
photography and video, enhanced listings on the
leading real estate search portals, targeted e-mail
marketing, online classifieds and syndication to
hundreds of additional websites.
• atproperties.com
• Property-specific domain names
(YourAddressGoesHere.info)
• E-mail marketing database of 800,000+ with new
contacts added daily
• Enhanced listings that filter to the top of search
results on popular home search portals including
o Realtor.com
o Zillow.com
o Trulia.com
• Syndication to hundreds of real estate websites
o Yahoo! Real Estate
o Frontdoor.com powered by HGTV
o HotPads.com
o Oodle.com
o ReloHomeSearch.com
o Vast.com/RealEstate
o SearchChicago.com (Sun-Times Media)
o Excite.com
o MSN.com
o Homes.com
o LuxuryPortfolio.com ($1M+ homes)
o LeadingRE.com
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15. ®
®
syndication of online listings
@properties’ in-house IT department works closely
with these syndication platforms to implement small
changes that make big differences in how your home
is viewed online.
One example is the handling of photo files. Setting
the optimal photo resolution for sites like Trulia helps
boost a home’s placement in search results leading to
more views.
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17. EVERY @PROPERTIES LISTING RECEIVES ITS OWN DOMAIN NAME. THE DOMAIN DIRECTS INTERESTED
HOMEBUYERS TO YOUR HOME’S LISTING DETAIL PAGE ON THE @PROPERTIES WEBSITE.
PROPERTY SIGN WITH
CUSTOM PROPERTY DOMAIN
chris fixler
847.340.4943
cfixler@atproperties.com
3619Hermitage.info
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21. Leveraging @properties’ “market within a market,” our brokers use a customized app for company-wide
communication. The @gent App connects @properties buyers and sellers, allowing our brokers to market your
home more effectively to our powerful internal network. That means more exposure for your home, even before
it’s listed. In fact, a number of @properties listings sell before they hit the broader market because of the internal
exposure through the app alone.
THE @GENT APP CONNECTS TO A KNOWLEDGE BASE OF MORE THAN 1,500 BROKERS, WHICH MAKES IT A GREAT
RESOURCE FOR RECOMMENDATIONS ON EVERYTHING FROM VENDORS TO LOCAL BUSINESSES. NO MATTER THE
REQUEST, WE ARE ALWAYS AVAILABLE TO SHARE OUR EXPERTISE WITH YOU.
@gent app
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22. leading real estate companies of the world®
@properties is an exclusive member of
Leading Real Estate Companies of the
World®
, the world’s largest network of
independent real estate firms. LeadingRE,
and its luxury marketing division, bring
together more than 600 real estate
brokerages encompassing 5,000 offices and
150,000 sales associates in more than 30
countries. LAST YEAR, THIS NETWORK
SOLD MORE THAN 1 MILLION HOMES
VALUED AT MORE THAN $250 BILLION
– MORE THAN ANY OTHER NATIONAL
REAL ESTATE BRAND.
LeadingRE offers its member firms
and their clients a number of significant
benefits including powerful print and
online marketing, relocation services and
luxury home marketing programs. The
network includes the No. 1 real estate
brokerage firm in 41 of the top 90 global
markets, including @properties in Chicago.
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23. luxury portfolio international®
SOURCE: MINTEL INTERNATIONAL WEBSITE SURVEY Q4 2014
LuxuryPortfolio.com
SothebysRealty.com
ChristiesRealEstate.com
ColdwellBankerPreviews.com
TOTAL $1 MILLION
0
1500
3000
4500
6000
7500
12000
12000
10500
7500
6000
MOST US $1 MILLION+ LISTINGS
luxuryportfolio.com
SOURCE: MINTEL INTERNATIONAL WEBSITE SURVEY Q4 2014
LuxuryPortfolio.com
0%
20%
40%
60%
80%
100%
LUXURY PORTFOLIO®
INTERNATIONAL
IS TRULY LUXURY. 85% OF LISTINGS
PRICED AT OR ABOVE $1 MILLION.
GLOBAL % ≥ $1M
GLOBAL % $1M
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24. website - luxuryportfolio.com
DISPLAYS MORE $1 MILLION-PLUS PROPERTIES THAN ANY OTHER LUXURY REAL
ESTATE ORGANIZATION, and has grown to feature over 35,000 of the world’s most
remarkable luxury properties — with an inventory totaling over $40 billion.
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25. website - luxuryportfolio.com
We achieve thousands of page-one positions on Google through our extensive search
engine and social media strategies - placing us in front of today’s sophisticated
consumers searching for high-end properties online. Our award-winning website,
LuxuryPortfolio.com, markets 35,000 homes each year with multi-photo slideshows
and interactive LuxeTours™ and represents more $1 million properties than any
other luxury network. Each property is translated to nine languages and 60-plus
currencies which results in consumers visiting the site from almost every country
on the planet each month. And it’s not just any consumer visiting the site - a typical
visitor to LuxuryPortfolio.com has a household income of $1.29 million, owns a
primary home valued at more than $3.8 million and a secondary home valued at
more than $4 million.
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