http://www.smmulive.com/register - Google Makes Their Move Check Mate and Search Changes Forever social media,social media marketing,social media management,social media webinar

1. Google Makes Their Move: Check
Mate! And Search Changes Forever

2. Google has finally made their move,
and it’s shocked the social marketing
world. They have managed to
integrate Google+ and search so
completely, that suddenly having a
Google+ account is equally, or more
valuable, than traditional forms of high
paid PPC advertising. Now, social
marketers have the opportunity to get
top placements – the cost? A content
division tacked onto your business.

3. Google+ On The Top Right of Search
Results

4. Google has placed Google+ accounts
on the top right of targeted search
terms on the search engine’s pages.
The implications of this bold move are
far reaching, and they’re going to have
a massive effect on the social
marketing niche. Let’s explore how.

5. • This change to their algorithm
means that Google+ accounts are now
vitally important to SEO. In fact, we
predict that account sign ups will
skyrocket, now that Google has made
their social network so desirable to
marketers.

6. • The new algorithm makes social
networking a dominant player in the
success of any business online. The
more you connect and share on
Google+, the higher your chances of
getting free placement on a top
ranking search result.

7. • Marketers will begin to move
away from traditional forms of SEO,
like mass backlinking or the more
dubious black hat techniques to get
high rankings. You can’t trick this
system, placement has to be earned.

8. • The size of your network on
Google+ matters, the amount of
content you publish daily, and the level
of interaction you have on your page.
With a great Google+ account, you
won’t have to invest so much cash in
PPC marketing.

9. • Social influence is now irrevocably
linked to your Google+ account. We
expect to see larger social budgets,
and more time and effort spent on
developing and maintaining Google+
pages.

10. • Search and social are now
combined. You’ll be able to search
logged into your account, to receive a
personal search display, based on your
Google+ preferences and tracked data.
You’ll also be able to search logged out
for more general results. Either way,
Google’s new social network will be
there.

11. • Content creators will have more
influence online, and better SEO. Your
business will need to feed your
company’s content engine, if you’re
going to place well. This means that
you’ll need a lot more content, more
often. Social divisions in companies,
and outsourcing social marketing just
became more important than ever.

12. • Stickiness matters. In other words,
its not enough to publish content, this
content has to keep people reading,
interacting and returning for more.
You could have 8 million updates, but
if you don’t have ‘stickiness’ you won’t
rank for this new SEO opportunity.

13. It’s clear that Google has finally done
something right. Gone are the days of
bots, fake humans and automated
campaigns. It’s virtually impossible to
cheat in social media, because people
only interact with other people.

14. The opportunity has presented itself.
Almost overnight, Google+ has
become one of the most influential
tools in your social marketing box of
tricks. Use it well!

15. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

16. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

17. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

18. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com