Using elements of content strategy and UXD to lead from within for a library research site re-design.

1. Streamline
Content for Your
Users & You
Christa Werle, Sno-Isle Libraries
cwerle@sno-isle.org

2. Where we were:
● 30 subject categories (2012)
● 4 proposed subject categories
● 1000+ recommended websites (2010)
● 150 recommended websites (2012)
● 14 recurring user feedback themes
● Usability study #1 - baseline
○ I didn’t feel like I had a clear sense of what direction to go.
○ I need immediacy and it’s not here. I have to read to understand the
difference between everything and that doesn’t work for me.

3. Team
own it.

4. Who is your
audience?
100 librarians & 672,000 public

5. What are you
going to say?
(that matters)

6. Where will you
say it?
content & design

7. Content creators
work.

9. Designers &
developers work.

10. Review Team
Meeting
Content creators, designer, developer,
project manager.

14. How often?
think resources

15. Is it working?
usability & analytics

16. Usability Study #2 Results
● Headed in the right direction!
● I hadn't really thought about using the library for this
information
● It is set up well.
● I really like it.
● The site is cheerful, upbeat, attractive and welcoming.

17. Research Page Usage
2011: 458419
2012: 746304
= 62.8% increase

18. Resources
Cotler, Emily and Kelly Goto. Web ReDesign
2.0: Workflow That Works. Berkeley: New
Riders, 2005. Print.
Budiu, Raluca and Jakob Nielsen. Mobile
Usability. Berkeley: New Riders, 2012. Print.
Novak, David. Taking People With You: The
Only Way to Make Big Things Happen. New
York: Penguin, 2012. Print.

19. Contact Me
Christa Werle
Sno-Isle Libraries
o: 360-651-7160, m:425-446-2387
cwerle@sno-isle.org
www.linkedin.com/in/cwerle/