Here is a sample description.

1. FoodFight
Parent WellnessWorkshop

2. More than HALF of the U.S.
adults are obese or overweight
More than 160
million Americans
are overweight or
obese - low income
neighborhoods have
higher percentages of
overweight or obese
populations

3. 1 out of 3 children in the U.S.
are overweight or obese
This is the 1st
generation in
human history that
will have shorter
lifespans than the
previous one

4. Actual causes of death in 2013
Actual Causes of Death in the United States, 2000." JAMA (Chicago, Ill.)
(2005): 293. Print.
Illicit
Drug Use
Sexual
Behaviors
FirearmsMotor
Vehicle
Accidents
Toxic Agents
(pollutants,
asbestos, etc)
Microbial
Agents
(flu, etc)
Alcohol
ConsumptionPoor Diet/
Physical
Inactivity
Tobacco
0
100,000
200,000
300,000
400,000 Experts say diet has
surpassed tobacco
as having a leading
cause of death

5. Cost of diet-related disease
The U.S. spends more
than $1 trillion dollars on
health care, more than
any other industrialized
nation, and we are sicker
and fatter than ever.

6. Effects of obesity
CANCER
Stroke
Sleep Apnea
Type 2 Diabetes
Hypertension
High Cholesterol
Heart Disease
Asthma
Gallbladder disease
Bladder control
problems
Poor female
reproductive health
Musculoskeletal
disorders
Gout
Osteoarthritis
Erectile Dysfunction
It doesn’t have to be this way....

7. What are FoodFight’s goals?
Inspire you to:
• Value your health and wellbeing and make
positive changes in your diet
• Serve as a healthy role model for your
children
• Become an advocate and active supporter in
school based wellness efforts

8. Why do we eat what we eat?

9. Portion distortion

10. Ubiquity
Chains target low
income communities
and cluster in neigh-
borhoods with 30%
fewer super-markets
than upscale areas.
Fast food is a $170 Billion industry:

11. “Betcha can’t eat just one...”
Food companies
exploit our biological
preferences with
formulas that
maximize sugar, salt
& fat content.

12. Manufacturing addiction

13. The food marketing machine
Self labeling
– the smart
choice?

14. The food marketing machine
Self labeling
– the smart
choice?

15. “I feel so sorry for the
public....” (former Pepsi Exec.)”
Healthy
Food
0.1%

16. “I feel so sorry for the
public....” (former Pepsi Exec.)”
0.0
1.0
2.0
$3.0
USDA
$.000002
McDonalds
Kellogs
Coke
Pepsi
$Billions

17. Let them eat cake
By the age of 12, children
are seeing more than
7,000 ads for food every
year, mostly junk food.

18. vs.
De facto dietary guidelines

19. vs.
De facto dietary guidelines

20. vs.
De facto dietary guidelines

21. Why does advertising work?
✓ The power of
branding

22. Why does advertising work?
✓ The power of
branding
✓ The Nag
Factor

23. Why does advertising work?
✓ The power of
branding
✓ The Nag
Factor
✓ The Wedge
Factor

24. Why does advertising work?
✓ The power of
branding
✓ The Nag
Factor
✓ The Wedge
Factor
✓ Functional
food claims

25. Functional food claims: a
closer look

26. Functional food claims: a
closer look
Got Milk?
Yes, AND 70+ other
ingredients such as
trisodium phosphate,
TBHQ, BHT, and

27. Part of this
Nutritious
Breakfast!
American Breakfast –
Too Sweet for our Own Good?

28. Part of THIS nutritious
breakfast... Really?

29. Part of THIS nutritious
breakfast... Really?
Total for “Nutritious”
breakfast is 94 grams,
or
24 teaspoons of sugar
Note: 4 grams of sugar = 1 teaspoonNote: 4 grams of sugar = 1 teaspoon

30. Part of THIS nutritious
breakfast... Really?
94 grams
of sugar
=
All
before
9am!

31. 1/2 of our
sugar comes
from soda,
juice, ice-
cream, and
candy
1/2 comes
from hidden
sources: e.g.
BBQ sauce,
tomato
sauce, ham-
burger buns,
etc.
We have become Sugar Addicts:
Today
The average
American consumes
approximately 3
pounds per week.
Prior to 1950
Americans
consumed about
15 pounds of
sugar per year.

32. This isYour Brain On Sugar

33. This isYour Brain On Sugar

34. Nutrition 101
Standard
American
Diet

35. The S.A.D. diet

36. Nature’s perfect energy drink

37. 3 Pillars of health
EAT A RAINBOW
EAT LEAFY GREENS FIRST
EAT AS CLOSE TO NATURE AS POSSIBLE

38. Eat a rainbow
• Carbohydrates –
Our main source of
ENERGY or FUEL for
the body and brain
• Carbs should make
up 50/60% of our
diet
• Fruits and
vegetables are one
of the best sources
of carbs

39. The myth about carbs –
do they make you fat?
Healthy CARBS
• Vegetables
• Fruit
• Whole grains
Unhealthy CARBS
• Bagels, white
bread
• White pasta,
white crackers
• Candy
• Juices, sodas

40. Brown: the newest color in
the rainbow
What exactly is a whole grain?
Examples of
whole grains:
• Brown rice
• Quinoa
• Oats
• Couscous
• Wheatberries
• Whole wheat
pasta, etc.

41. Fiber: the best kept secret
in the whole grain family
• Promote regular bowel
movement leading to less
toxic waste in colon
• Removes cholesterol
• Makes you feel
full longer
Good sources of fiber:
• Legumes (beans,
lentils, etc.)
• Leafy greens
• Whole grains
• Seeds
• Nuts

42. Eat leafy greens first
Why? Because they:
• Are rich in vitamins, minerals,
protein and fiber
• Boost metabolic function
• Keep you full longer
• Best nutritional bang
for your buck!
• Broccoli
• Kale
• Chard
• Spinach
• Arugula
Best leafy greens are:

43. Why do we need protein?
• Builds and maintains muscle, skin, blood, and
cells
• Protein is important to eat it in the morning as
well as throughout the day because it
balances blood sugar
• Protein promotes weight loss and
maintenance because it keeps you full.

44. Which foods have protein?
Animal Protein Sources
•Beef
•Poultry/Pork
•Fish
•Eggs
•Dairy products
Plant Protein Sources
•Beans
•Nuts and Nut Butters
•Seeds
•Soy products
•Whole grains

45. Why is fat important?
• Fats TRANSPORT
vitamins and make
up CELL MEMBRANES
• Fats provide
INSULATION and
protect VITAL ORGANS and
REGULATE BODY TEMPERATURE

46. Healthy fats: is there such
a thing?
• Get your healthy fats from
plant sources, such as
nuts and avocado
• Choose leaner meats
and seafood
• NOTE: TRANSFATS (anything that is
hydrogenated or partially-
hydrogenated) have been proven to
be toxic and lethal. Do NOT consume.

47. Eating close to nature –
Ask yourself...
?

48. Eating close to nature –
Ask yourself:
Can I imagine it growing or being raised?

49. Eating close to nature –
Ask yourself:
How many ingredients does it have and do I
recognize them?
41 Ingredients
1 Ingredient

50. The Danger of Food Additives
Based on our SAD diet,
Americans eat 6-9 pounds
of food additives per year.
Side effects include:
neurological disorders,
increased allergies,increased
infertility, increase in
cancer and
weight gain
America’s favorite food
additives:
26% Acesulfame potassium
21% Sodium ascorbate
16% Propylene glycol
13% Monoglycerides
14% Gum tragacanth
10% Red #40

51. The scourge of sugar sweetened
beverages.

52. Ask yourself: Does it pass the
Grandma Test?
• Sugar sweetened beverages
• Processed packaged snacks
• Fast food

53. Become a FOOD DETECTIVE

54. Supermarket Shopping Strategies

55. The 5-5-5 Rule
Make sure your packaged food contains:

56. Dodging consumer traps in
your supermarket
• Shop the perimeter
• Don't shop hungry – make a list
• Beware of health claims!
• Be wary of items at eye level
• Be skeptical of coupons and specials

57. Cooking 101
Cooking literacy has declined as parents worked
harder and have had less time to share knowledge
and experience
The American food industry saw this as an
opportunity to sell us more prepared, processed
foods at a huge profit.
• Cut up and sealed apples cost $5/pound vs. a
pound of whole apples that cost $1.47

58. Cooking 101
The fact that people don’t cook (and don’t know how)
is the single largest contributor to the obesity
epidemic
The benefits of home cooking:
• Control over the sugar, fat and salt in your diet
• Less expensive
• Creative, fun, and the glue that holds friends and
family together

59. Economics:
“Fact”: Fast Food is Cheaper Than Mom

60. FoodFight – 10 steps to better
health
1) Drink more water
2) Limit or remove Sugar
Sweetened Beverages
3) Eat a healthy breakfast
4) Eat dark leafy greens
5) Eat more whole grains
6) Read food labels
7) Eat less meat
8) Eat fewer processed
foods
9) Get more exercise
10) Cook with friends
and family

61. The Power of YOU
Never doubt that a small group of thoughtful
people can change the world. Indeed, it’s the
only thing that ever has.
– Margaret Meade
“
”

62. Questions?