3. Reach people where they spend the most time on
desktop and mobile
Hours per month per user on desktop (US)
Hours per month per user on mobile (US)
11:28$
6:06$
4:24
$
4:47
3:11
$
$
2:25
$
0:58
$
MicrosoftTM
YahooTM
GoogleTM
Facebook
MicrosoftTM
1:39
2:20
$
$
YahooTM
TwitterTM
GoogleTM
Facebook
Source: Calculated based on December 2012 comScore data
The changing landscape
9. 4
Regular Q&As
Keep the prompt simple and authentic. (ie:
Diane Sawyer: “Let’s go. Taking your
questions for the next 15 minutes. What do
you want to know?”
Include the time of the Q&A in the post
prompt. This way users who see it in their
feed will know that it’s happening as they
see it and not something they missed.
Include for how long the Q&A will go for.
Share a photo of the person behind a
computer looking at their Facebook page to
show it’s authentic.
When Q&A is over, thank people for
participating with a comment or a new
Facebook post linking to the Q&A.
Page Posting Tips
12. The News Feed algorithm responds to signals from you, including, for example:
•
•
•
•
How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
The number of likes, shares and comments a post receives from the world at large and from your
friends in particular
How much you have interacted with this type of post in the past
Whether or not you and other people across Facebook are hiding or reporting a given post
13. Now organic stories that people did not scroll down far enough to see can
reappear near the top of News Feed if the stories are still getting lots of likes and
comments.
15. How Hashtags Work
Facebook hashtags will now appear as
clickable links in desktop posts. Clicking on
a hashtag will open up a feed where you’ll
see stories from the Pages and people who
have posted with the same hashtag. People
can also find posts related to specific topics
or interests by searching on Facebook for
relevant hashtags.
People and Pages can create hashtags by
writing a status update. If you use a hashtag
in an app that publishes to Facebook then
your hashtags in those posts will become links
on Facebook.
16. Best Practices
• If you have an existing publishing
strategy that uses a hashtag—on
Facebook or third party sites, including
Instagram or Twitter—that campaign will
also work on Facebook
• Any hashtags that you post elsewhere
through linked third party sites will
automatically populate on Facebook
• Insights or trending topics are not yet
available, but you can view the real-time
public conversation about your business
by searching for relevant hashtags
18. The average online reach
for narrowly targeted
campaigns is
27%$
accurate
The average Facebook reach
for narrowly targeted
campaigns is
91%$
accurate
29. Changes to insights
People Talking About This (PTAT)
We're breaking out PTAT into elements that will now
be reported separately as:
• Page Likes
• People Engaged (the number of unique people
who have clicked on, liked, commented on, or
shared your posts)
• Page tags and mentions
• Page checkins
• Other interactions on a Page.
Virality
• Now going to include clicks
• Re-naming to ‘engagement rate’
33. How Instagram Works
Home: New pictures and
videos from people in your
network.
Explore: Popular pictures
and videos from people
across Instagram.
News: Recent activity from
your account, and people
you follow.
Profile: Manage your
pictures, tags, locations,
and more from this tab.