1. ESP Collective Research
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We find insights to
inform and design
services, products,
and experiences.
Our multidisciplinary group of
Our actionable insights allow
social scientists help our clients
clients to find unmet needs,
find opportunities and better
discover innovation areas, and
understand the products and
better understand their
services they are delivering.
customer’s relationship with
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their products.
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www.helloESP.com | inquire@helloesp.com
(559) 549-3353
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2. Insights for Success
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The result from seeking deeper insight into
Hidden Solutions
Through ethnographic research and contextual
what your customers really want and need are
interviews with your customers, we get to the
invaluable opportunities for innovation. Our
core of their goals, beliefs, values, and needs.
actionable research informs the creation of
Deep in the research lies solutions and
new, reimagined, or validated experiences,
opportunities that shift thinking from exploitive
services, and products for your business. With
and commodity based business to explorative
these solutions, you may even have a new
and innovative outcomes that your customers
direction altogether that wasn’t initially sought,
have directly informed.
but that is forever beneficial.
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How we get there
Planning
Immersion
Insights
Opportunities
~ 1 week
~ 2 weeks
~ 2 weeks
~ 1 week
Creating the plan that
will drive results
Using ethnography to truly Analyzing the data into
understand
insights and new ideas
Delivering results and
innovative suggestions
We figure out who needs We observe human
Operation: synthesis and Here is where we define
to be involved, what
behavior using
discover. Then we do it
key opportunities from
needs to be done, and
ethnography, contextual
again, generating ideas
our best informed ideas,
where we need to drive
interviews, and other
that will match our
insights. Then we inform
breakthrough results
activities to gain
insights.
new or reimagined
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understanding.
products and services.
www.helloESP.com | inquire@helloesp.com
(559) 549-3353
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