A little joke that a Kodak executive put together once the digital revolution demolished the company.

1. Kodak Humor

2. Christian Sandström holds a PhD from Chalmers
University of Technology, Sweden. He writes and speaks
about disruptive innovation and technological change.

3. (The following images come from Kodak’s abandoned site in
Järfälla, outside of Stockholm, Sweden)

4. Kodak’s former film processing lab outside of Stockholm has
been subject to a lot of vandalism since the early 2000s.

5. Back in the 1990s Kodak had to figure out some way to
handle the coming revolution…

6. … One idea was to launch ‘hybrid’ products – which were a
mix between digital imaging and film photography.

7. Kodak made its profits on film, and if digital imaging
could be used to expand the film business, it would
present a great opportunity.

8. The Kodak Advantix film was essentially one of those
attempts at hybrid products.

9. But once the digital revolution came into motion,
sales decreased rapidly.

10. Advantix was withdrawn from the market in 2004. A huge
development project had resulted in moderate sales.

11. At a meeting in the early 1990s, a Kodak
executive named Terry Faulkner was the only
one opposing the Advantix project.

12. He thought it would be wiser to invest
this money in digital imaging.

13. Right or wrong – we’ll never know.

14. But it’s striking how quickly hybrid products died once
digital imaging started to prosper in the early 2000s.

15. When buildings started to be demolished in Kodak park
(Rochester), Faulkner watched one of these events and
documented it with his (digital) camera.

16. The following images feature the destruction of Kodak’s
building 69, which was the main home of the Photographic
Technology Division. This division was one of the major
champions of Advantix inside Kodak.

17. Faulkner scanned a piece of Advantix film, and
combined it with his images of the collapsing
building 69 using Photoshop.

18. Quite a remarkable and funny illustration of the problems
Kodak has encountered:

28. Quite a Kodak Moment.

29. Thanks to:
Terry Faulkner

30. Find out more about Kodak:
www.christiansandstrom.org