The document discusses the persuasive power of advertising and its cultural, psychological, and social impacts. It examines how advertisers use techniques discovered by Freud and Pavlov to activate parts of the brain and manipulate consumers. The advertising business is also impacted by the agency-client relationship, budgets, and a desire to simplify messages. Various agendas within agencies can prevent complete objectivity and highly creative campaigns can create opposition. Apple's iconic "1984" ad is discussed as an example of a conflicted but historically successful advertising decision.