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“
Christie Ruffino
How to establish
CREDIBILITY by
inspiring trust in others?
The Power of Your Personal Brand
WhoisChristie?
Missy & Radar
Why Are We Here?
• We live in a highly stimulating world = NOISE!
• You only have 4.3 seconds to connect.
• People need to feel secure with their choices.
• People invest MORE with Experts and Professionals.
• Perception is ESSENTIAL! Personal = Professional
• Your brand must look the part. (We always get what we pay for)
• ESSENTIAL to have third party endorsements.
Just because you cannot see them,
does not mean they don’t see you.
henry
We’re Talking About
• What is Trust and how do you earn it?
• YOU are your most valuable commodity.
• Your expertise is priceless. $$$$$
• Credibility Tips – “Actionable Items”
• Establish a credible online presence.
• Establish powerful 3rd party endorsements.
• The most powerful credibility tool.
YOU are the brand of your company or business.
Always have a professional headshot on your business cards
and online profiles with a complete “about” page.
#1
Tip
You don’t need to spend a fortune, but a professionally designed
and copy written website is ABSOLUTELY necessary!
#2
Tip
RESPONSIVE
Make sure that every status update, photo or status activity
would be approved if seen by your most important client.
#3
Tip
People want to know who they are doing business with.
ur Credibility is Priceles
Join a Referral
#1
Tip
Testimonials are
#2
Tip
ur Credibility is Priceles
A book exponentially increases your credibility, making it
super easy to sell ANY product or service you promote.
1. Keep Your Promises
2. Follow Up and Follow Through
3. Create Intellectual Property
(Your knowledge and
experiences, white papers,
blogs, books, etc.)
4. Define Commitment
5. Promote Yourself
Jackie Camacho-Ruiz’
Top 5 Secrets
Christie Ruffino
Christie Ruffino
President/Founder
Dynamic Professional Women’s Network
May2013 April 2014
ur Credibility is Priceles
BONUS
Send the same message indiscriminately to
a large numbers of recipients on the Internet.
henry
Thank You!
Christie Ruffino
info@dpwomen.com
630-336-3773
www.christieruffino.com
www.DPWomen.com
www.dpwnPublishing.com
@christieruffino
facebook.com/christieruffino

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