6. The Seven Elements of Customer Interface Context Integrated Unique and keeps with image of the brick and mortar store. Keeps their uniqueness and individuality. Content Product dominant Showcases the merchandise and is interactive in the homepage Community Limited Facebook and Twitter Customization Nonexistent Communication One-to-many, non responding user Customer e-mails questions and then is given a response Connection Destination Commerce High The website whole point is to sell merchandise
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12. 7 Elements of Customer Interface Context Integrated Aesthetically and functionally appealing Content Product dominant Community Nonexistent No links to any social networking sites or community boards Customization Generic Same for every customer Communication One-to-many, non responding user Opt-in email, mass emails Connection Destination Commerce High Main focus is to sell merchandise