1. Private Brands Internship
Christina Powell - Summer 2016
Fashion & Textile Management, Brand Management & Marketing
Brand
Strategy
Design
Development
Costing
Concept
Design
Review
Adoption
Design
Review
Placement
Quality & Fit
Approvals
Ad Samples
& Production
Sales
Analysis
Product
Development
Cycle
Corporate
Intern Life
My
Responsibilities Run & Analyze Weekly
Selling Reports
Using Internal Systems
to create and update
styles
Comparison research
about competitive
brands’ product
assortments
Interact with vendors,
designers, & product
quality teams regarding
development submits
Present sales & color
research at meetings
with upper
management, pointing
out opportunities for
growth
Highlights
My style research helped guide a conversation about the direction of
fashion for our active line
My color research helped our team narrow down the product
offering in our t-shirt program for next spring
I attended multiple classroom sessions to learn about different
sides of the business, & visited stores and a distribution center
Our CEO retired and a new one was brought in, Lisa Harper. I got to
experience the changes that come from upper management shifts