Banks Can't Do Social Media

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http://VisibleBanking.com - Banks Can't Do Social Media We are in Q4 2012 and most financial institutions still struggle with social media. In this presentation, I raise some important challenges on the following topics: * content and engagement * facebook apps * social customer care * crowdsourcing & innovation labs * social customer & voice of the customer (VOC) * social business & collaboration I've highlighted 16 financial institutions in 12 countries. I've also started with one of my favourite topics: Know Your Followers (KYF). I invite you to read my more detailed post (including all the links): http://bit.ly/ROBaiO.

Economía y finanzas

@Visible_Banking

BANKS CAN’T
DO SOCIAL MEDIA
CHRISTOPHE LANGLOIS, FOUNDER OF VISIBLEBANKING.COM

© Visible Media Ltd 2007-2012

KNOW YOUR FOLLOWERS© (KYF) @Visible_Banking

COUNTRIES 2

FINSERV
FIRMS
4

http://VisibleBanking.com/tag/know-your-followers
© Visible Media Ltd 2007-2012

CONTENT STRATEGY & DIGITAL ENGAGEMENT @Visible_Banking

COUNTRIES 4

FINSERV
FIRMS
6

http://VisibleBanking.com/tag/twitter
© Visible Media Ltd 2007-2012

FACEBOOK APPS @Visible_Banking

COUNTRIES 8

FINSERV 1
FIRMS 0

http://VisibleBanking.com/tag/facebook
© Visible Media Ltd 2007-2012

SOCIAL CUSTOMER CARE @Visible_Banking

COUNTRIES 9

FINSERV 1
FIRMS 1

http://VisibleBanking.com/tag/customer-voices
© Visible Media Ltd 2007-2012

CROWDSOURCING & INNOVATION LABS @Visible_Banking

600
1
COUNTRIES
0

FINSERV 1
FIRMS 3

http://VisibleBanking.com/tag/crowdsourcing
© Visible Media Ltd 2007-2012

SOCIAL CUSTOMER & VOICE OF THE CUSTOMER (VOC) @Visible_Banking

1
COUNTRIES
1

FINSERV 1
FIRMS 5

http://VisibleBanking.com/category/social-customer
© Visible Media Ltd 2007-2012

SOCIAL BUSINESS & COLLABORATION @Visible_Banking

1
COUNTRIES
2

FINSERV 1
FIRMS 6

http://VisibleBanking.com/category/social-business
© Visible Media Ltd 2007-2012

SOCIAL MEDIA, COMMUNITY MANAGEMENT, SEO @Visible_Banking

http://BestWeddingDanceVideos.com
© Visible Media Ltd 2007-2012

THANK YOU. NOW, LET’S WORK TOGETHER @Visible_Banking

http://VisibleBanking.com/working-with-visible-banking
© Visible Media Ltd 2007-2012

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Banks Can't Do Social Media

1. @Visible_Banking BANKS CAN’T DO SOCIAL MEDIA CHRISTOPHE LANGLOIS, FOUNDER OF VISIBLEBANKING.COM © Visible Media Ltd 2007-2012

2. KNOW YOUR FOLLOWERS© (KYF) @Visible_Banking COUNTRIES 2 FINSERV FIRMS 4 http://VisibleBanking.com/tag/know-your-followers © Visible Media Ltd 2007-2012

3. CONTENT STRATEGY & DIGITAL ENGAGEMENT @Visible_Banking COUNTRIES 4 FINSERV FIRMS 6 http://VisibleBanking.com/tag/twitter © Visible Media Ltd 2007-2012

4. FACEBOOK APPS @Visible_Banking COUNTRIES 8 FINSERV 1 FIRMS 0 http://VisibleBanking.com/tag/facebook © Visible Media Ltd 2007-2012

5. SOCIAL CUSTOMER CARE @Visible_Banking COUNTRIES 9 FINSERV 1 FIRMS 1 http://VisibleBanking.com/tag/customer-voices © Visible Media Ltd 2007-2012

6. CROWDSOURCING & INNOVATION LABS @Visible_Banking 600 1 COUNTRIES 0 FINSERV 1 FIRMS 3 http://VisibleBanking.com/tag/crowdsourcing © Visible Media Ltd 2007-2012

7. SOCIAL CUSTOMER & VOICE OF THE CUSTOMER (VOC) @Visible_Banking 1 COUNTRIES 1 FINSERV 1 FIRMS 5 http://VisibleBanking.com/category/social-customer © Visible Media Ltd 2007-2012

8. SOCIAL BUSINESS & COLLABORATION @Visible_Banking 1 COUNTRIES 2 FINSERV 1 FIRMS 6 http://VisibleBanking.com/category/social-business © Visible Media Ltd 2007-2012

9. SOCIAL MEDIA, COMMUNITY MANAGEMENT, SEO @Visible_Banking http://BestWeddingDanceVideos.com © Visible Media Ltd 2007-2012

10. THANK YOU. NOW, LET’S WORK TOGETHER @Visible_Banking http://VisibleBanking.com/working-with-visible-banking © Visible Media Ltd 2007-2012

Banks Can't Do Social Media

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