Visible Banking: Social Media, The Inconvenient Truth
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Visible Banking: Social Media, The Inconvenient Truth
- 1. Christophe Langlois, Founder Visible-Banking.com Social Media: The Inconvenient Truth October 2008
- 3. Interview 2.0 on Visible-Banking.com Source: www.Visible-Banking.com (Sep. 2008) www.Visible-Banking.com
- 4. Banking 2.0: Changing People’s Life Source: Kiva.org – loans funded, women entrepreneurs in Ivory Coast (Sep. 2008) www.Visible-Banking.com
- 5. The HSBC case on Facebook (June 07) www.Visible-Banking.com
- 7. Banking 2.0: technologies & trends SOCIAL MEDIA WEB 2.0 - UGC RSS Podcasts Photo / Video Sharing Widgets Micro Blogging Customer Reviews Blogging Social Networking Inspired by the McCann Social Media Tracker Wave .3 Virtual Worlds Predictive Markets www.Visible-Banking.com P-to-P Lending PFM
- 10. Web 2.0: Opportunity Assessment Matrix 12 H L L Time-To-Market Customer Advocacy H Low 1. Online reputation monitoring 2. Photo & Video Sharing 3. Podcasts 4. RSS Medium 5. Blogging 6. Micro Blogging 7. Social Networking (participating) High 8. Virtual Worlds 9. Social Networking (own) 10. Widgets 11. Customer Reviews 12. PFM Tool Projects by complexity 5 1 2 3 4 6 7 8 10 11 9 www.Visible-Banking.com ROI High Med Low
- 11. Web 2.0: Opportunity Assessment Matrix 10 H L L Time-To-Market Customer Advocacy H Low 1. Online reputation monitoring 2. Photo & Video Sharing 3. Podcasts 4. RSS Medium 5. Blogging 6. Micro Blogging 7. Social Networking (participating) High 8. Virtual Worlds 9. Social Networking (own) 10. Widgets 11. Customer Reviews 12. PFM Tool Projects by complexity 5 1 6 7 8 12 11 9 2 3 4 www.Visible-Banking.com ROI High Med Low
- 15. The Key to Success: Reward People Successful Social Media initiatives, Buzz & WOM Active Communities www.Visible-Banking.com Fun / Experience Visibility Exclusive Content Contest / Prizes
- 16. Personal Finance Management 2.0 Banks “ It's nice to see a bank who's at least thinking about people in their 20s. That said, it's just so far from complete. On Mint, we see that 55% of our users have student loans. 95% have accounts with other institutions. Until banks provide an elegant system for pulling all your information together in one place, accurately showing your spending and cashflows so that you budget and save, and show you (objectively) ways you can save money, I'm not too worried.” Aaron Patzer, Founder & CEO, Mint.com Source: www.netbanker.com (July 2008) Startups / Communities / Vendors www.Visible-Banking.com
- 17. Blogging: North America leads the way 02/2008, 1, 22 12/2004, 14, 237 03/2006 09/2006 11/2006 07/2006, 2, - 07/2006, 2, - 08/2007, -, - http://www.opensourcecu.com/pages/blogroll 08/2006 2007 www.Visible-Banking.com
- 18. Social Networking: focus on SME Market Q4/2007 04/2008 02/2007 08/2008 01/2008 – 08/2008 2008 10/2007 05/2008 www.Visible-Banking.com
- 20. The potential for Customer Reviews Source: db research (June 2008) Source: eMarketer (June 2008) www.Visible-Banking.com
- 21. Bank of America: Customer Reviews Source: www.bankofamerica.com/reviews (Sep 08) www.Visible-Banking.com 09/2007 10/2007 08/2007 06/2008
- 27. Advanta: Promote Your Initiatives Source: www.advanta.com (September 2008) www.Visible-Banking.com
- 29. PR 2.0: the death of the Wire Source: http://www.techcu.com/resources/contactus.htm (21/09/08) Source: twitter (21/09/08) www.Visible-Banking.com
- 31. The Future of Online Finance Source: coverage of FinovateStartup on www.Visible-Banking.com (April 2008) www.Visible-Banking.com