1. www.cbcstl.com 8820 Ladue Road, Suite 200, St. Louis, MO 63124
(314) 206-4600
Each Office is Independently Owned and Operated.
When you engage KW Commercial Lynchburg Team, you aren't simply hiring a
broker; you are hiring an entire company and a network of dedicated
commercial real estate professionals across North America.
Signage
Our standard sign is designed to generate the maximum volume of inquiries regarding
the subject. We place sign(s) which include KW Commercial's telephone number,
website and the text “AVAILABLE” in a strategic location which maximizes visibility. Our
standard sign is a 4' x 8' horizontal sign positioned to achieve maximum public
exposure. However, all signs are subject to local municipal restrictions.
Brochure/Flyers
We will create a color brochure highlighting the features and benefits of the
property. The brochure includes applicable property photos, building highlights, location
description, aerial photographs, demographics and/or proposed development plans, and
contact information.
KW Commercial is flexible and we will adapt to that which is most comfortable with you.
Direct Mail & Cold Calls
As evidenced in this proposal, KW Commercial is constantly involved in various lease
and sale transactions which allows us to keep a pulse on the market and to implement
cold calling and network programs. KW Commercial's extensive resources provide the
ability to effectively track, target, contact and pursue prospects.
We will create a marketing packet for the project and deliver packets to all interested
prospects upon request or inquiry. We will utilize our resources to develop a target
market, contact them and follow up on a regular basis if there is any interest.
With some listings, the receipt of confidential information is required in order for a
prospective buyer to make an educated decision. In these cases, any information which
is considered confidential and not public record will require the execution of a
confidentiality agreement prior to receipt of classified materials.
Direct Mail to Brokers
The project marketing materials are e-mailed to the brokerage community monthly or
when changes are made to the listing.
Properties are also placed on our local/national website, www.kwcommercial.com. This
site is available to principals, property owners, investors, brokers and prospective ten-
ants searching the internet for commercial real estate.
LoopNet, a national website visited by real estate professionals and investors around the
country and to which KW Commercial subscribes, provides another internet-based ave-
nue for informing anyone of available properties. Their marketing information states
MARKETING PLAN

2. www.cbcstl.com 8820 Ladue Road, Suite 200, St. Louis, MO 63124
(314) 206-4600
Each Office is Independently Owned and Operated.
Brokerage Interaction
It is our philosophy to treat the real estate brokers as clients. We solicit and encourage
their participation in bringing buyers into negotiations with the seller.
Networking Through Professional Organizations
KW Commercial is very active in numerous professional organizations numerous local
chambers of commerce, not to mention the countless organizations that our brokers are
actively involved in on a personal level throughout the community and the 1,300+ KW
Commercial brokers across North America. We utilize our participation to network and
promote the properties which we are marketing.
Property Tours / Site Visits
We personally introduce the property to each interested prospect. We will meet with
prospects and their brokers on-site to gain a better understanding of the topogra-
phy of the site. Our strategy is two-fold: first, we present the positive aspects of the
property, such as the location, visibility, frontage, etc.; second, we use this face-to-
face opportunity to learn as much as we can about the prospect and obtain any insight-
ful information. When conducting a site visit for an interested prospect, we ensure that
the prospect understands the positive characteristics of the project and any eco-
nomic advantages to be achieved due to the physical features the project may have to
offer.
Internet-Based Marketing Information
KW Commercial subscribes to and inputs listing information into databases such as
LoopNet, CoStar, Catylist, Property Line, Commercial Source, RealUp.com and the
Commercial Information Exchange (CIE), the Lynchburg Association of Realtors —
Commercial Source which is a multi-listing service for commercial properties. Any
broker searching for office, industrial or retail properties for sale or lease will see your
property in this database. This database is also on-line for the public to view. Additional-
ly, CIE offers a broadcast e-mail system where any broker may send out an e-mail to
all brokers that are members of the (local) Association of Realtors advising of properties
they have listed or property / space they need for a client.
MARKETING PLAN

3. www.cbcstl.com 8820 Ladue Road, Suite 200, St. Louis, MO 63124
(314) 206-4600
Each Office is Independently Owned and Operated.
“The LoopNet listing service provides 700,000 members with an inventory of sale
properties of $1.1 billion and 27 million square feet available for lease. LoopNet is
the leading information services provider to the commercial real estate industry.” Any
prospective buyer or investor can receive a brochure and property information via e-
mail upon request.
Information on the project will be submitted to CoStar for input into their database,
which is accessed by many commercial real estate brokers worldwide. CoStar is a na-
tional platform and comprehensive list of office, retail, industrial and other select use
properties in Lynchburg, the surrounding counties and all of Virginia. The database in-
cludes detailed information on area properties on the market, including tenants, own-
ers, property specifications, sale price and contacts. Information in CoStar is revised
on an ongoing basis and checked for accuracy regularly through their research ana-
lysts.
KW Commercial Distribution
In addition to the standard Internet-Based databases, KW Commercial brokers have
developed specialized distribution lists of prospective tenants, buyers and business
entities throughout the years. This list is expanded daily and used for all listings.
Advertising
We will explore the cost of advertising in area publications with our PR firm and discuss
the costs and benefits with you for your consideration.
Budget
If marketing outside of the standard commercial real estate marketing programs are
necessary, a marketing budget will be developed for your review and approval.
Reporting
A formal report will be provided on a monthly basis or in a timeframe agreed to by
both parties. In this report, we will detail our marketing efforts, developments in
the submarket which affect your property, status of negotiations, tours, interested
parties and all other marketing details.
MARKETING PLAN

4. www.cbcstl.com 8820 Ladue Road, Suite 200, St. Louis, MO 63124
(314) 206-4600
Each Office is Independently Owned and Operated.
The following are general timelines for marketing actions that are being
implemented, which will be governed by market conditions:
1 to 15 Days:
 Order “AVAILABLE” sign(s), subject to municipality signage permits and processes
 Prepare a competitive property profile to leverage our knowledge
on competing properties
 Enter property information on internet-based marketing services including:
- Costar, LoopNet, Catylist (CIE’s) and KW Commercial website
 Generate property flyer and e-brochure for prospect market and
real estate community
 Develop first tier target prospect market
 Send property flyer and e-brochure to prospect market and real estate community
15 to 30 Days:
 Complete first tier prospect market direct mail
 Resend e-brochure to prospect market and real estate community
 Cold call follow-up on first tier prospect mailing
30 to 60 Days:
 Develop second tier target prospect market
 Complete second tier prospect market direct mail
 Cold call follow-up on second tier prospect mailing
 Resend e-brochure to prospect market and real estate community
60 to 120 Days:
 Develop third tier target prospect market
 Complete third tier prospect market direct mail
 Follow-up on first and second tier prospects
 Resend e-brochure to prospect market and real estate community
 Review marketing feedback
120 to 180 Days:
 Discuss progress with ownership
 Reassess marketing plan (if necessary)
MARKETING TIMELINE

5. www.cbcstl.com 8820 Ladue Road, Suite 200, St. Louis, MO 63124
(314) 206-4600
Each Office is Independently Owned and Operated.
MARKETING PLAN SUMMARY
Executive Summary
 Maximum exposure in minimum time
 Brochure and marketing material development
 Mass marketing
 Inform, send and communicate with brokerage community—prospects
 Internet-Based marketing services
— local, national and international exposure
 Advertising
 Marketing updates
 Regular activity reports
 Professional organizations
 Broker marketing
When KW Commercial accepts a marketing assignment we feel it is our responsibility to
provide exposure of our client’s needs and wants to the maximum amount of potential
Purchasers or Tenants in a minimum amount of time.
It is our further responsibility to provide our client with Market Updates and Activity
Reports on a regular basis.
We accomplish this marketing efforts by blending old, established methods with the
newest technology. After discussion and agreement with our clients, we will make
decisions regarding how to utilize signage, mass marketing, advertising and use of the
Internet.
KW Commercial shares information with the entire [city/location] Metropolitan Broker-
age community. We network with the brokerage community and view outside brokers
as our partners in marketing efforts, not as competition.
KW Commercial subscribes to many Internet-Based Marketing Services which provide
local, national and international exposure. Some of our subscriptions may appear to be
redundant. However, we believe that maximum exposure is critical.
In addition to the typical marketing, KW Commercial also values the expertise of the
broker. The KW Commercial real estate broker is experienced, thinks “outside the
box”; is well respected in the business and commercial real estate community; and is a
consummate “Networker”, which is essential in this economic and commercial real
estate environment.
In summary—the KW Commercial process is structures to meet clients objectives.