With reach to over 249 million people and 18 million businesses, Smart Zones provides advertisers with qualified audiences based on over 750 verified demographic and socio-economic factors.

1. We See Audiences…Differently
Smart Zones
Marty Agius, President
The Marketing Grid, Inc.
Marty@marketing-grid.com
716-332-7070

2. • The Marketing Grid is a marketing communications firm
with our foundation grounded in the disciplines of direct
marketing.
• We work with clients throughout the U.S. helping them to
increase response rates through their DM efforts.
• We focus in the offline (direct mail) and the online (digital
display) to achieve these results.
• TMG is only one of a handful of digital agencies in the
country to be licensed to offer the patented technology of
Smart Zones.

3. Smart Zones Delivering
Offline Targeting Tactics
in an Online World.
Smart Zones

4. • Mailbox to Modem Targeting
• Qualified Prospects
• Audience On-Demand
• The Alternative to Cookies
Smart Zones
What is Smart Zones?

5. • Patented technology that connects every offline
consumer and business to its current Internet access
point.
• Smart Zones converts mailboxes to anonymous
clusters of modems each enhanced by hundreds of
demographic, life style, and buyer attributes.
• Reach - Near 100% without using cookies
• Privacy –No cookies or tracking of any kind, Do Not
Track Compliant
Smart Zones
What is Smart Zones?

6. Online
Targeting
1ACCURACY
2 REACH
3PRIVACY
What does Smart Zones offer?

7. Smart Zones Overview
• Consumers – near 100% Reach to every
consumer with a commercial footprint.
– Over 26 Million sub zip code level zones
– An average of 600 zones per zip code
– An average of 2-10 HH’s per Smart Zone
– Hundreds of demographic, life style, buyer attributes define every zone.
• Businesses & Institutions Targeting - Rooftop level targeting for 18
Million businesses, government and education institutions.
• No individual or household is identifiable, cannot be reverse
engineered from location, attribute or Smart Zone key.
• All IAB Standards and Brand Safety supported.

8. Online
Targeting
Who is Behind the Smart Zone Data
Our Partner - Semcasting
• Founded in 2009, located in North Andover, MA
• The Gold Standard in Big Data and Predictive Analytics
-Compile & Own the top offline and online databases – updated
monthly
-Coverage of over 249 Million People, over 131 Million Households.
-750 variables of affluence, ethnicity, life stage attributes, and
consumer buying behavior.
-Over 18 million Businesses, Government and Educational
Institutions
• Acxiom, V12 and others OEM/White labels resell Semcasting
data.
• 100’s of Top companies append Semcasting data to CRM files:
-Disney, Southwest, EBay, Hilton, Hyatt, United, Ace, Time Warner,
etc.

9. Better and deeper analysis
of data to add consistent
and actionable value to online
advertising campaigns.
Online
Targeting
1ACCURACY
(allows the advertiser to reach
the desired audience)
What does Smart Zones offer?

10. Accuracy
Accuracy Starts
with Big Data...
What does Smart Zones offer?
Smart Zones uses Big Data to create a powerful
database for multivariate analytics...
Smart Data.

11. Big Data
Matters
Understanding Your
Target Audience =
Lift in Response
Smart Zones Multivariate Analytics can
outperform single variable selects by 5 to 1.
*Lift vs. Untargeted Run of Network
*An Acxiom Study
What does Smart Zones offer?

12. Smart Data
What does
Smart Zones
offer?
Smart Zones Smart Data
15 Million Consumer Zones
15 Million Business Zones
249 Million People/
131 Million Households
Multiple User Types
750+ Data Variables
30,000,000 Smart
Zones
in the U.S.
The Result:
600 Times More Precise
than Zip Code Targeting.

13. New DNA: Smart Zone User Typing Example
Home Values
$225K-$275K
$275K-$325K
$325K-$375K
$375K-$425K
$425K-$475K
Institutions
Retail
Prof. Services
Hotels
Starbucks
Auto Dealers
Doctors
Hospitals
Attorneys
Architects
Legislative
Offices
Motor Vehicles
Court Houses
UMass
Harvard

14. Cookies, Behavioral Tracking,
and dedicated portals, all lack
depth of consumer reach.
Online
Targeting
2 REACH
What does Smart Zones offer?

15. Reach
Thin Data is a
Big Problem...
Cookies
Try and
Match
Data to
Online
Audiences…
Smart Zones
Does not use cookies.
And FAIL
more than
70%of the time.
What does Smart Zones offer?

16. Why it Works:
Cookie Blocking & Duplication
YAHOO YOU TUBE MSN
190M
Unique
People
170M
Unique
People
120M
Unique
People
980M
Cookies
1.1B
Cookies
450M
Cookies
Only 1 out of 4 cookies is an
active, qualified, unique user.
(Google Analytics Study)
50% of Browser
Cookies are Blocked
(MediaMind)

17. • Age
• Income
• Housing data
• # of Children and ages
• Discretionary income models
• Recession sensitivity models
• Credit worthiness models
• As many as 750 data variables
per household
What does Smart Zones offer?
Demographics

18. Smart Zones: B2Bcoverage
• Company Name
• NAICS code
• Firmographics – Number of Employees, Annual Revenue
• Of the 15.3 million in the 1-9 employee group, 9.8 million are self
employed, non-incorporated companies. Ideal way to reach these self
employed people are with our Business Owners At Home (BOAH)
segment
Companies by # of employees # of Companies
1 to 9 employees 15.3 M
10 to 99 employees 1.2 M
100 to 499 employees 105k
500 + employees 37k

19. Qualified
Reach
What does Smart Zones offer?
• Designed to speak the language of the CMO office -
consistent with all other advertising mediums – Direct Mail
Online
• Advanced audience profiling and look alike modeling
provides intelligence on all RTB impression opportunities.
• Facilitates access to your audience across all screens and
devices.
• Desktops, laptops, tablets and smart phones.
• CRM onboarding – over 90% match rate with Smart Zones
versus 30% match for cookies.

20. Consumers and the federal regulators
are frustrated with the lack of privacy.
Online
Targeting
3PRIVACY
What does Smart Zones offer?
Smart Zones
Creates Trust... and Offers Advanced
Privacy Compliance
• No Use or Application of Cookies
• Not Dependent on Tracking of Any Kind
• No Thin Data
• No individual or household is identifiable

21. Smart Zones
Generates lift in
every category.
What does Smart Zones offer?

22. Proven
Record
Tested across consumer
industries.
AUTO FINANCIAL RETAIL ENTERTAINMENT ADVOCACY
What does Smart Zones offer?

23. Smart Zones
Inventory Scale and Data Integrity
• The Smart Zone process allows the marketer to identify the
consumer groups they wish to target and generate targeted Smart
Zones.
• When the target audiences hit the ad network anywhere in a Real
Time Bidding exchange environment, the proper ad will be served.
• Because Smart Zones does not use, require or apply any cookies,
nearly 100% of the target audience that is online can be reached –
often tripling the available number of qualified unique users.

24. • Smart Zones allows you to display your message to
the identified target audience across thousands of sites
on the internet, not just a few portals.
• Depending if your site is mobile optimized we can
target multiple screens within the household.
– Desktop - Laptop
– Tablet - Smartphone
• Then over time we optimize to site categories with
prove to have the highest Click Through Rate (CTR)
metrics.
Smart Zones Reach.

27. Semcasting, Inc.
Partner: The Marketing Grid
Client: Federal Credit Union
Flight Dates: 12/14/2012-12/26/2012
12/26/2012 FINAL
Date Impressions Clicks CTR
12/14/2012 171,630 448 0.26%
12/15/2012 162,817 451 0.28%
12/16/2012 194,966 385 0.20%
12/17/2012 197,104 393 0.20%
12/18/2012 203,285 368 0.18%
12/19/2012 191,476 310 0.16%
12/20/2012 212,599 357 0.17%
12/21/2012 231,324 371 0.16%
12/22/2012 223,637 541 0.24%
12/23/2012 252,040 519 0.21%
12/24/2012 312,680 636 0.20%
12/25/2012 285,638 637 0.22%
12/26/2012 878,591 1,522 0.17%
Grand Total 3,517,787 6,938 0.20%
Smart Zones Bi-Weekly Reporting.

28. Semcasting, Inc.
Partner: The Marketing Grid
Client: Federal Credit Union
Flight Dates: 12/14/2012-12/26/2012
Numbers up through: 12/26/2012
Creative Impressions Clicks CTR
160x600 (Wide Skyscraper)
sharecert_160x600banner_ad_1percent 172,062 154 0.09%
sharecert_160x600banner_ad_point5percent 172,156 137 0.08%
sharecert_160x600banner_ad_point75percent 172,110 131 0.08%
160x600 (Wide Skyscraper) Total 516,328 422 0.08%
300x250 (Medium Rectangle)
sharecert_300x250banner_ad_1percent 492,038 517 0.11%
sharecert_300x250banner_ad_point5percent 493,137 535 0.11%
sharecert_300x250banner_ad_point75percent 492,442 496 0.10%
300x250 (Medium Rectangle) Total 1,477,617 1,548 0.10%
728x90 (Leaderboard)
sharecert_728x90banner_ad_1percent 509,650 1,680 0.33%
sharecert_728x90banner_ad_point5percent 508,479 1,682 0.33%
sharecert_728x90banner_ad_point75percent 505,713 1,606 0.32%
728x90 (Leaderboard) Total 1,523,842 4,968 0.33%
Grand Total 3,517,787 6,938 0.20%
Smart Zones Creative Testing Analysis

29. Semcasting, Inc.
Partner: The Marketing Grid
Client: Federal Credit Union
Campaign: Retargeting
Flight Dates: 12/14/2012-12/26/2012
Numbers up through: 12/26/2012
Date Impressions Clicks CTR
12/14/2012 129 0 0.00%
12/15/2012 222 3 1.35%
12/16/2012 223 2 0.90%
12/17/2012 569 1 0.18%
12/18/2012 826 5 0.61%
12/19/2012 957 16 1.67%
12/20/2012 1,026 3 0.29%
12/21/2012 909 11 1.21%
12/22/2012 709 15 2.12%
12/23/2012 995 14 1.41%
12/24/2012 1,043 4 0.38%
12/25/2012 1,072 11 1.03%
12/26/2012 1,641 22 1.34%
Grand Total 10,321 107 1.04%
Smart Zones Re-Targeting Increases Results

30. Performance Insights
Unit Size Impressions Clicks CTR
120x600 4,010 7 0.17%
300x250 244,419 208 0.09%
320x50 251,428 1,151 0.46%
728x90 324,070 332 0.10%
Ad Size Performance
Category CTR
Hobbies & Leisure 0.24%
Games 0.12%
Reference 0.12%
Arts & Entertainment 0.10%
People & Society 0.09%
Online Communities 0.09%
Computers & Electronics 0.08%
News 0.07%
Top Performing Categories
Day of Week Performance by CTR
Top Performing Sites
0.21% 0.21% 0.21%
0.16%
0.18%
0.24%
0.22%
0.00%
0.05%
0.10%
0.15%
0.20%
0.25%
0.30%
Sun Mon Tue Wed Thu Fri Sat
Site
Weather.com
About.com
Play.Google.com
Youtube.com
CNN.com
USMagazine.com
Answers.com
Ebay.com

31. • Using the locations identified through our analysis we
also can also launch Facebook ads to the target
demographic to capture additional impressions and build
your brand.
• Facebook Campaign Targeting is a campaign
management platform based on our Smart Zones.
We have the ability to target far beyond traditional FB
provided demographics.
• The campaign model scores individuals at the Smart
Zone level and prioritizes the best online locations to
reach the highest concentration of good prospects.
Smart Zones Facebook Targeting.

32. We See Audiences…Differently
Smart Zones
Marty Agius, President
The Marketing Grid, Inc.
Marty@marketing-grid.com
716-332-7070