6. Analysis -
The site used keyword-rich image alt tags, but search engines give more weight to visible text
such as headlines and body
In this website, search engines could detect no body copy or headlines and link text.
The site was also opening up the business to spam
7. Problems -
The title tag, body content, and headers are the most important factors in search
engine rankings for on-site optimization.
The description meta tag is of second importance for SEO rankings.
The keywords meta tag and alternative text have little effect on rankings, but alt
attributes do affect image searches.
9. Analysis -
The redesigned site was much more search-friendly.
The new site included service-specific pages optimized for one or two keywords,
and prominently used his primary key phrases
The new title element targeted the phrase cosmetic dentist Philadelphia and
tooth whitening Philadelphia:
10. Result -
Just after 8 months of SEO –
Ranking increased from Non Existent to number 1 in Google for both natural ranking
as well as for pay-per-click(PPC)
11. Improvement -
Dr. Cirka went from gaining one new client per week from his website, with an
average of 9 new clients per week from his website.
In just 9 months, Dr. Cirka hired another dentist, added new staff members,
and moved to a larger office to accommodate the influx of new patients.
12. Factors -
This nearly 10 times improvement was caused by 3 factors:
Keyword optimization of his site
A monthly promotion campaign to build inbound links
Minimal PPC advertising
14. Results
PhillyDentistry.com referred on an average of 47 new clients per week
Increase of 5.2 times the previous design and an increase of 47 times over the
original site
16. Effects -
Expanded Reach
Brand reputation
Increased Potential Customer
Return on investment
More SEO friendly – Top on Search results
17. Summary -
This case study shows how search-friendly design, SEO, and steady
promotion to build inbound links can boost your visibility & increase the
number of new customers to your business.
This case study also shows the value of redesigning your site every few
years.
As your business changes with new products and services, upgrading your
site will keep it current for your users’ increasing demands.