Simply zesty - Niall Harbison

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CiaranDelaney

Simply zesty's presentation that was presented at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com

Travel

How many hotel rooms have you sold in the last year via Twitter?

Over €250,000 worth of business € 500,000 investment from UK market research agency Recruitment needs Countless speaking and media opportunities Helped our blog grow to 110,000 Unique visitors per month Allowed us to span 2 countries with 15 staff within space of 15 months Never sent out one direct link to buy something

Social media is the 10% piece that brings the whole thing together but is never going to be your entire online marketing strategy

Biggest channel for iPhone pre- registrations Fraction of traditional marketing budget Highly targeted and easy to measure

Bringing together over 100 people in one city center bar Extensive tradirional press coverage Blog posts, photos, tweets, Facebook, Twitter, podcasts etc Lasting badge on Foursquare that will forever be credited with Vodafone Bringing online communities to meet up in the real world is crucial. Can you find any networking events for your hotel?

Making Social media metrics driven Driving sales in store Offline / Online / Offline promotion Dundrum store beat Grafton Street for first time ever Users have content forever

Resources Large brands would have 1-3 people full time on social media in Ireland depending on levels of customer service. Outside agency help to support. SMEs would have 1 full time/PR/Techie person on social media full time. Some agency help Small local businesses would have 1 person in house who would have have many other roles. May be feasible to send that one person on training course.

One small piece of advice on how myself and many others book hotels based on one simple thing...

Thanks for listening [email_address] @niallharbison

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Unique expertise synergy, acquired world-wide: -Hotel operations & corporate business management. -Real Estate management & development. -Tourism master-planning and execution. -Communication top-technology applications. Utmost Hotel Business hands-on Competency: -We come from and are “IN” the “Hotel Industry Business”, not in the “Consulting Industry Business”. We do and act. -We possess 100 years of practical experience and proven professional track records.

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A beautiful 32 keys freshly built hotel at the prime Central Business District area of Bangalore; owned by us is for sale in reasonable terms. The Purple Circle hotel is an upscale, full fledged hotel built to 5 star standards, technically very sound, freshly built and 90% completed. Very clear bank approved titles. The property is owned by us (a Private Ltd Co). The location is A++, just off Brigade Road.

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You Don’t Operate a Business, You Manage a Brand That’s a critical distinction, because businesses sell products and services, but people buy brands. Brands they believe in and trust. Brands that help them express who they are and who they’d like to be. Brands that open windows to a world in which they’d like to live and that allow them to place themselves into that world. Brands that bring value to their lives by helping them validate their choices. Branding also helps you create the emotional connections necessary to facilitate strong loyalty among your employees, guests and community.

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Interactive Hotel Presentation :: Hilton Birmingham Metropole - "Where it All Happens" Hilton Birmingham Metropole, the largest conference hotel in the UK outside London with 790 bedrooms, 33 flexible function rooms for meetings and events up to 2,000 people, 4 food & beverage outlets, fitness centre and spa. Where connections are made and partnerships forged. Where productive days lead to constructive results. And where our expertise is your guarantee of success. Where it all happens: Hilton Birmingham Metropole – the heart of exceptional service in the heart of England, and in one of the most accessible cities in Europe. This is where a passionate and creative team make the incredible happen every day, and make your conference, meeting or event, the best one ever. No one does business like us. Hilton Birmingham Metropole delivers on every level, as the UK’s largest accommodation and conference hotel outside London: 33 flexible function rooms comfortably catering for 2 to 2,000 people, with a capacity to handle up to 5,000 delegates with ease across the entire hotel. It’s no wonder that over 1,800 successful conferences take place here each year, utilising 6,000 square metres of meeting space in a variety of configurations. Where smaller gatherings have a larger impact: elegant meeting suites allow you to host up to 50 people in comfort and style. If a bigger space is required, a big impression is assured with superb facilities, on-site technical expertise, state-of-the-art A/V equipment and WiFi access throughout the hotel. For a dynamic keynote address to 500 employees, our standout Westminster Suite is the perfect venue; whilst banquets for up to 1,400 and receptions for as many as 2,000 can be handled with ease in the versatile, flexible and hugely impressive Monarch Suite. Where our dedication is your reassurance: all event organisers are allocated their very own Guest Relations Manager as their primary contact on the day of the event itself. This ensures your every need is met and your every request catered for right away. Whatever you need to make your time with us a success, simply tell us and we’ll take care of the rest – whether it’s a themed coffee break to team-building activities and unforgettable incentive trips in and around Birmingham. The heart of your next meeting, conference or event. It all happens at Hilton Birmingham Metropole.

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Boutique Hotel Zara was the first boutique hotel in Hungary, which is located in the heart of Budapest, steps away from the Danube and within the triangle formed by the bustling pedestrian shopping street of Váci utca, the fascinating Great Market Hall and the newly resplendent Freedom Bridge. Our four star hotel with its 74 well-appointed rooms with business tailored services, a unique Atrium conference room and Zara Cafe & Bar, offering comfort and relaxation reflects the very popular, modern yet elegant style.

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Simply zesty - Niall Harbison

1. Hotel Presentation

4. Things I Do Online

5. How many hotel rooms have you sold in the last year via Twitter?

6. Over €250,000 worth of business € 500,000 investment from UK market research agency Recruitment needs Countless speaking and media opportunities Helped our blog grow to 110,000 Unique visitors per month Allowed us to span 2 countries with 15 staff within space of 15 months Never sent out one direct link to buy something

7. Social media is the 10% piece that brings the whole thing together but is never going to be your entire online marketing strategy

8. Upcoming trends for next 12 months

10.

11.

12.

13. Practical Tips

14.

15.

16.

17. Simply Zesty Case Studies

18. Biggest channel for iPhone pre- registrations Fraction of traditional marketing budget Highly targeted and easy to measure

19.

20. Bringing together over 100 people in one city center bar Extensive tradirional press coverage Blog posts, photos, tweets, Facebook, Twitter, podcasts etc Lasting badge on Foursquare that will forever be credited with Vodafone Bringing online communities to meet up in the real world is crucial. Can you find any networking events for your hotel?

21.

22. Making Social media metrics driven Driving sales in store Offline / Online / Offline promotion Dundrum store beat Grafton Street for first time ever Users have content forever

23. Resources Large brands would have 1-3 people full time on social media in Ireland depending on levels of customer service. Outside agency help to support. SMEs would have 1 full time/PR/Techie person on social media full time. Some agency help Small local businesses would have 1 person in house who would have have many other roles. May be feasible to send that one person on training course.

24. One small piece of advice on how myself and many others book hotels based on one simple thing...

25.

26. Thanks for listening [email_address] @niallharbison

Simply zesty - Niall Harbison

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