Tourism Ireland Final

Marketing Ireland Online Hotel Website Marketing 2009 Presented by Laughlin Rigby eMarketing Manager, Tourism Ireland

Online travel trends…… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online travel trends…… ,[object Object],[object Object],[object Object],[object Object]

Our New and Developing Markets

19 Languages 41 International Websites

10.3 m visitors worldwide ‘08 +53% (YTD)

Performance – visits by country 2008

Tourism Ireland: Digital Marketing Spend

Tourism Ireland’s eMarketing Strategy 3. Push (put our presence out on social media and eNetworks) ,[object Object],eMarketing Strategy: 2. Engage (enhance the website and increase consumer engagement)

1. Pull (drive visitors to the site) ,[object Object],[object Object],[object Object],[object Object],1. Pull (drive visitors to the site)

1. Pull (drive visitors to the site) ,[object Object],[object Object],[object Object],1. Pull (drive visitors to the site)

1. Pull (drive visitors to the site) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Engage (enhance site/increase engagement)

Homepage Redesign: New homepage design, functionality, flexibility and Navigation

Rich Media: Launched 13 custom edited videos and 13 slide shows across key visitor interaction pages: Places to go, Things to see and do, About Ireland, Accom. Main PR video.

Things to See and Do: Golf: Entirely new section and enhanced functionality.

Key Industry Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Pull (drive visitors to the site) 3. Push (put presence on social media)

What is Social Media? ,[object Object],[object Object]

Social Media Site Stats…. ,[object Object],[object Object],[object Object]

Social Media Site Stats…. ,[object Object],[object Object]

Social Media Site Stats…. 40% of google maps traffic is travel related (Google)

Social Media Site Stats…. Over 150 million members on Myspace

Social Media Site Stats…. 200,000 new accounts are opening a day (10 times the size of flickr)

Social Media trends…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media trends…… ,[object Object],[object Object],[object Object],[object Object]

Social Media Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10 rules for building brands using social media

10 rules for building brands using social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rich Media “ Within two years, travel web sites that lack video will look uninspired and outdated next to those that do, meaning that the time to get rolling with online video is now.” Forrester Research, “How Travellers Use Online” Video, June 2008

“ Go Where Ireland Takes You” - the series

eMarketing Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For more information ,[object Object],[object Object],[object Object],[object Object]

Tourism Ireland Final

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Tourism Ireland Final