SOCIAL MEDIA MARKETING, The Process Create compelling, award winning design and high quality content . Optimize and digitize content via sharing to extend awareness and engagement. Blog is linked to website pages . Content is shared via social media platforms such as Facebook.

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Assessment
Brand Development
Media Marketing
Integrated Marketing Plan Timeline
SOCIAL MEDIA MARKETING
Our social media marketing team create high quality content that is digitized and optimized to
extend reach. Web designs and social media campaigns must engage and build
lasting relationships. Archived content can re-purposed whenever possible to keep
costs down and to communicate the marketing goals.
o Metrics (monitoring, tracking, analysis)
o Search Engine Optimization
o Link Building
o Content Creation (blogs and posts)
o Re-Purposing (digitizing content)
o Web Development
Our approach. Research. The core values of the brand must be identified and
effectively communicates to further the organizations objectives. Information travels as
the speed of light, it is important to respond to a crisis quickly. Never react. Many
organizations fail to realize how dangerous it is to let the crowd control the
conversations about your brand.
The process is accomplished in phases.
Phase I, Listen
Organizations must periodically assess the overall goals to ensure that they are
still relevant and best address stakeholder’s needs. In the first stage a
comprehensive assessment of brand is conducted.
Phase II, Digitize and Optimize Content
Content is carefully crafted and then optimized to address your audience
interests, needs and lifestyle to successfully communicate the
organizations values and goals.
Phase III, Engagement
Engagement is where the relationship begins, (robust tracking tools) identity the opportunities.
Link Building varies by channel, community and category.
http://hudsonvalleypublicrelations.com
Optimizing connections. Building reputations.

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SOCIAL MEDIA MARKETING, The Process
Create compelling, award winning design and high quality content .
Optimize and digitize content via sharing to extend awareness and engagement.
Blog is linked to website pages .
Content is shared via social media platforms such as Facebook.
On-site – Search Engine Optimization
Communicate the brand identity within each of the social media platform's profiles.
Optimize the website content to rank high for on-line searches utilize metrics from social
media tools such as Google Analytics. .
• Bounce Rate
• Traffic
• Calls to Action
• Listen to what is being said about your brand.
Off-site – Link Building
Directory listings.
Expand on-line presence with a targeted PPC campaign.
Digitize customized content via blogging and social media marketing to generate
awareness and to engage the community who have an interest -- backlinks.
CONTENT STRATEGY
Creating value – brand identity.
The social media strategy must further the over reaching marketing objectives.
Social media guidelines continually are updated to refine and improve marketing goals:
Keywords , compelling images, graphics, and calls to action are integrated into your
content to pull visitors into your brand messages.
Vocabulary words frequently used in the industry or buzz words/ current events that
move base to action.
1. Blog Post
2. Share on Facebook
3. Research on
Smart Phone
http://hudsonvalleypublicrelations.com
Optimizing connections. Building reputations.