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The Henley Group 
Land of the rising sun debt 
For more information, please contact: 
Martin W. Hennecke, Chief Economist 
T: +852 2824 1083 E: mwh@thehenleygroup.com.hk 
www.thehenleygroup.com.hk 
Hong Kong Singapore Shanghai London 
THE WEALTH MANAGEMENT PROFESSIONALS 
“Looking tough on inflation is part of 
any central banker’s job description: if 
investors believe that inflation is going 
to get out of control, you end up with 
higher interest rates and capital flight, 
and a vicious circle quickly ensues.” 
James Michael Surowiecki, American 
journalist and writer at ‘The New 
Yorker’ 
It has been another eventful three months, with equity markets generally doing well despite 
geo-political turmoil not only in the Ukraine but also in much of the Middle East. 
Europe in particular though may be facing a tougher time going forward, as highly indebted Italy 
has slipped back into recession, France announced it will be missing its deficit target and even 
economic powerhouse and EU paymaster Germany is finally seeing negative growth, as Russian 
sanctions start to bite. Hungarian Prime Minister Viktor Orban probably expressed it best when 
noting that “the sanctions policy pursued by the West, that is, ourselves… causes more harm to us 
than to Russia. In politics, this is called shooting oneself in the foot.” 
The United States meanwhile may have shot itself in the foot too, not that it has much trade with 
Russia, but it relies on the use of the USD in international trade in order to maintain global influence 
and, perhaps more importantly, to 
be able to inflate and finance ever 
growing deficits without causing 
its currency to decline in value. Yet 
recent events appear to have brought 
the BRICS nations plus a number of 
other developing markets only closer 
together, resulting in the USD100bn 
BRICS development bank launch, as 
well as increased use of local currencies 
in the respective countries’ bi-lateral 
trade. 
The Chinese yuan in particular may 
benefit in this regard, as China overtook 
the United States as the world’s largest 
trading nation last year, and it is not just 
the BRICS nations that are expanding 
Continued…
The Henley Group | Land of the rising sun debt September 2014 
2 
One way to benefit from this scenario can be to seek a safe haven 
in the time-honoured default- and inflation-proof precious metals, 
led by gold, which happen to be trading at very attractive prices 
presently after having witnessed a sharp drawdown over the past 
several years. 
However, the majority of ordinary Japanese citizens are likely to 
be less familiar with gold than with bricks and mortar, i.e. property, 
which may come to their mind first when thinking about how to 
achieve better inflation protection (and positive real yield) compared 
with holding cash in the bank or in bonds. 
Japanese property is not really cheap in nominal prices compared 
with global averages, but then it never really is because of the limited 
land size. When looking at price-to-income and price-to-rent ratios 
relative to long term averages though, Japan currently happens to 
be the world’s most undervalued property market. 
Therefore, a limited exposure to this asset class, as part of a 
diversified portfolio, may be an attractive contrarian bet on Japanese 
citizens moving a good part of their cash back into real assets on the 
expected rising inflationary risks associated with the country’s debt 
problem. 
Martin W. Hennecke 
Group Chief Economist 
the use of this currency, but yuan clearing banks have been set up 
recently in a number of European countries as well. Commenting on 
the establishment of the ECB/PBOC euro/renminbi currency swap, 
Christian Noyer, governor of the French National Bank and member 
of the ECB, noted that “China has decided to develop the renminbi as 
a settlement currency” and “trade between Europe and China does 
not need to use the dollar”. 
Another interesting development has been taking place recently in 
Japan. Although “Abenomics” does not appear to be succeeding 
in improving the country’s economy or trade balance, it sure has 
“succeeded” to bring up inflation, as Japan’s core CPI has moved 
decisively from deflation into inflation, even when excluding the 
recent consumption tax hike. 
Accordingly, it appears to be only a matter of time before the 
Japanese (which presently keep the majority of their savings in cash 
and bonds after having gotten burnt by a nearly 30 years long equity 
and property bear market) awake from their slumber to realise that 
a 0.5% “yield” on 10﹣year Japanese sovereign bonds (JGBs) is not 
exactly a very profitable strategy when inflation is notably higher 
and rising. 
What’s more, inflation may potentially get much worse going forward 
due the country’s unsustainable debt burden, which presumably will 
necessitate a substantial expansion of quantitative easing (money 
printing) policies to prevent a debt crisis. 
GENERAL DISCLAIMER AND WARNING 
The Henley Group has produced this document for general reference purpose only. 
Neither this document nor any content contained herein constitutes, or shall be construed 
as, advice or recommendation of any sort; and no reliance should be placed on any of 
the contents herein, whether in whole or in part. Notwithstanding that the information 
contained herein has been obtained from sources which The Henley Group believes to be 
reliable, The Henley Group makes no guarantee, representation or warranty and accepts 
no responsibility or liability as to its accuracy, completeness or correctness. No content in 
this document, including any expression of opinions or estimates, should be relied upon 
or used in any way as an aid to make decision of any sort or to embark on, or refrain from, 
any course of action. The Henley Group accepts no responsibility, liability or claim arising 
from, or in connection with, reliance on any of the contents contained herein..

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The Henley Group’s Market Outlook – September 2014

  • 1. The Henley Group Land of the rising sun debt For more information, please contact: Martin W. Hennecke, Chief Economist T: +852 2824 1083 E: mwh@thehenleygroup.com.hk www.thehenleygroup.com.hk Hong Kong Singapore Shanghai London THE WEALTH MANAGEMENT PROFESSIONALS “Looking tough on inflation is part of any central banker’s job description: if investors believe that inflation is going to get out of control, you end up with higher interest rates and capital flight, and a vicious circle quickly ensues.” James Michael Surowiecki, American journalist and writer at ‘The New Yorker’ It has been another eventful three months, with equity markets generally doing well despite geo-political turmoil not only in the Ukraine but also in much of the Middle East. Europe in particular though may be facing a tougher time going forward, as highly indebted Italy has slipped back into recession, France announced it will be missing its deficit target and even economic powerhouse and EU paymaster Germany is finally seeing negative growth, as Russian sanctions start to bite. Hungarian Prime Minister Viktor Orban probably expressed it best when noting that “the sanctions policy pursued by the West, that is, ourselves… causes more harm to us than to Russia. In politics, this is called shooting oneself in the foot.” The United States meanwhile may have shot itself in the foot too, not that it has much trade with Russia, but it relies on the use of the USD in international trade in order to maintain global influence and, perhaps more importantly, to be able to inflate and finance ever growing deficits without causing its currency to decline in value. Yet recent events appear to have brought the BRICS nations plus a number of other developing markets only closer together, resulting in the USD100bn BRICS development bank launch, as well as increased use of local currencies in the respective countries’ bi-lateral trade. The Chinese yuan in particular may benefit in this regard, as China overtook the United States as the world’s largest trading nation last year, and it is not just the BRICS nations that are expanding Continued…
  • 2. The Henley Group | Land of the rising sun debt September 2014 2 One way to benefit from this scenario can be to seek a safe haven in the time-honoured default- and inflation-proof precious metals, led by gold, which happen to be trading at very attractive prices presently after having witnessed a sharp drawdown over the past several years. However, the majority of ordinary Japanese citizens are likely to be less familiar with gold than with bricks and mortar, i.e. property, which may come to their mind first when thinking about how to achieve better inflation protection (and positive real yield) compared with holding cash in the bank or in bonds. Japanese property is not really cheap in nominal prices compared with global averages, but then it never really is because of the limited land size. When looking at price-to-income and price-to-rent ratios relative to long term averages though, Japan currently happens to be the world’s most undervalued property market. Therefore, a limited exposure to this asset class, as part of a diversified portfolio, may be an attractive contrarian bet on Japanese citizens moving a good part of their cash back into real assets on the expected rising inflationary risks associated with the country’s debt problem. Martin W. Hennecke Group Chief Economist the use of this currency, but yuan clearing banks have been set up recently in a number of European countries as well. Commenting on the establishment of the ECB/PBOC euro/renminbi currency swap, Christian Noyer, governor of the French National Bank and member of the ECB, noted that “China has decided to develop the renminbi as a settlement currency” and “trade between Europe and China does not need to use the dollar”. Another interesting development has been taking place recently in Japan. Although “Abenomics” does not appear to be succeeding in improving the country’s economy or trade balance, it sure has “succeeded” to bring up inflation, as Japan’s core CPI has moved decisively from deflation into inflation, even when excluding the recent consumption tax hike. Accordingly, it appears to be only a matter of time before the Japanese (which presently keep the majority of their savings in cash and bonds after having gotten burnt by a nearly 30 years long equity and property bear market) awake from their slumber to realise that a 0.5% “yield” on 10﹣year Japanese sovereign bonds (JGBs) is not exactly a very profitable strategy when inflation is notably higher and rising. What’s more, inflation may potentially get much worse going forward due the country’s unsustainable debt burden, which presumably will necessitate a substantial expansion of quantitative easing (money printing) policies to prevent a debt crisis. GENERAL DISCLAIMER AND WARNING The Henley Group has produced this document for general reference purpose only. Neither this document nor any content contained herein constitutes, or shall be construed as, advice or recommendation of any sort; and no reliance should be placed on any of the contents herein, whether in whole or in part. Notwithstanding that the information contained herein has been obtained from sources which The Henley Group believes to be reliable, The Henley Group makes no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy, completeness or correctness. No content in this document, including any expression of opinions or estimates, should be relied upon or used in any way as an aid to make decision of any sort or to embark on, or refrain from, any course of action. The Henley Group accepts no responsibility, liability or claim arising from, or in connection with, reliance on any of the contents contained herein..