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ADVERTISING SPECS                                        CONTACTS




                    Oracle Publishing Group Media Kit 2013
WELCOME

          CONTENT CREATION         ONLINE PROGRAMS             ADVERTISING SPECS   DEMAND GENERATION          CONTACT   CONTACTS




                 The Oracle Publishing Group is pleased to bring you the 2013 Media Kit—a concise view
                 of the latest go-to-market programs and tools to help you increase pipeline and sales.

                   Largest and most loyal Oracle audience
                   Annually renewed and audited Oracle lists
                   Longest running and most trusted resource of Oracle news and information

                  An integrated marketing approach that utilizes a mix of print, digital, mobile and social
                 programs providing you with a fast start to the brand awareness and lead generation that
                 you need. Contact your partner marketing representative to get the best program and most
                 competitive rates for your marketing needs.

                 We welcome your comments and suggestions.

                 Please e-mail: Jennifer.Hamilton@oracle.com




                                                                                                                           2
TABLE OF CONTENTS
                                                                                                ORACLE INDEPTH
ORACLE MAGAZINE          PROFIT MAGAZINE          JAVA MAGAZINE         ADVERTISING SPECS                        MARKETING SERVICES   CONTACTS
                                                                                                 NEWSLETTERS




  Oracle Magazine                                      Oracle InDepth Newsletters

       4       Audience                                    15      News and Information for Oracle
       5       Advertising Rates                                   Applications and Technology Solutions
     6-7       Editorial Calendar
                                                       Marketing Opportunities
  Profit: Technology Powered. Business Driven.              16      Online Programs
       8       Audience                                    17      Demand Generation
       9       Adverising Rates                            18      Creative Resources
      10       Editorial Calendar
                                                       Contacts
  Java Magazine
                                                           19      Partner Marketing Representatives
      11       Audience
      12       Advertising Rates
      13       Editorial Calendar

  Magazine Advertising Specifications

      14       Advertising Specifications and
               Materials Submission Information




                                                                                                                                         3
AUDIENCE
                                                                                                                        ORACLE INDEPTH                      MARKETING
     ORACLE MAGAZINE            PROFIT                      JAVA MAGAZINE                  ADVERTISING SPECS                                                                                 CONTACTS
                                                                                                                         NEWSLETTERS                       OPPORTUNITIES




                             Oracle Magazine is the largest IT publication with a combined print and      Frequency: Bimonthly (six issues per year)
                             digital circulation of 550,000 worldwide. Advertising in Oracle Magazine
                                                                                                          Audience: IT management, DBAs, and Developers
                             gives you the ability to build brand awareness and generate leads to your
                             audience of global IT management, programmers, developers, and DBAs.
                                                                                                          Reach the Right Audience**
                                                                                                               79% have IS/IT management/staff
                             Digital Edition
                             Oracle Magazine offers digital subscriptions and an opportunity for               Average company size of readers is 13,144
                             advertisers to connect with readers like never before through direct links        Readers are:
                             from ads and other digital-specific ad programs including inserts, video,           92% male
                             audio, and surveys.                                                                Median age: 39.3 years
                             View Here
                                                                                                                94% graduated college or better
                                                                                                               82% evaluate, specify, recommend, or authorize the purchase of products and
                             Distribution*                                                                     services for their company
                             Global: 550,000 (print 397,992; digital 152,008)
                                                                                                               Readers anticipate their organization will spend an average of US$313,000
100% of Oracle Magazine      U.S.                   42%
                                                                                                               on computer hardware, software, peripherals, and services for your location
subscribers are currently    Canada                 3%
                                                                                                               over the next 12 months
employed by companies        Latin America          10%
                                                                                                               An average of two other people read the respondents’ copy of Oracle
                             Americas Total         55%
listed on the 2010 Fortune                                                                                     Magazine, generating three Readers per Copy (RPC), which means your ad
                             APAC                   23%
100 ranking.                                                                                                   reaches 1,548,000 readers
                             EMEA                   22%
                                                                                                               53% make purchasing decisions based on third-party ads
                             Event Distribution: Oracle OpenWorld, Collaborate,
                                                                                                               in the magazine
                             Oracle Executive CIO Summits, User Group Events,
                             Oracle Tech Days, Oracle Architecture Days, Field                                 Subscribers’ IT spending on Oracle products is six times
                             Marketing, and Field Sales                                                        greater than that of nonsubscribers



                                                                                                           *Publisher’s own data
                                                                                                          **From our latest readership survey




                                                                                                                                                                                                4
ADVERTISING RATES
                                                                                                                  ORACLE INDEPTH       MARKETING
ORACLE MAGAZINE            PROFIT                 JAVA MAGAZINE               ADVERTISING SPECS                                                                    CONTACTS
                                                                                                                   NEWSLETTERS        OPPORTUNITIES




                  Advertising Rates: Includes print, digital and mobile
                  Rate Base: 550,000
                  Ad Sizes                   1x                      3x                             6x                       9x             12x
                  Spread                   $39,995                 $38,400                       $36,950                    $35,860        $34,770
                  Full Page                $20,620                 $19,690                        $18,940                   $18,280        $17,820
                  ½ Page                   $13,320                  $12,745                       $12,285                   $11,800        $11,490
                  ¼ Page                   $8,250                   $7,895                        $7,575                    $7,350          $7,100


                  Premium Position Charges: Premium position charges apply in addition to the earned page rate.
                  Cover 4                                 +30%                 Cover 3                                    +15%
                  Cover 2, page 1                         +25%                 First 20 pages, special position           +10%




                                                                                                                                             Continued on page 6
                                                                                                                                                                      5
EDITORIAL CALENDAR
                                                                                                                             ORACLE INDEPTH                MARKETING
              ORACLE MAGAZINE                         PROFIT                       JAVA MAGAZINE       ADVERTISING SPECS                                                           CONTACTS
                                                                                                                              NEWSLETTERS                 OPPORTUNITIES




Oracle Magazine Editorial Calendar
Issue                    Features                                                                  Special Partner Section            Bonus Distribution                  Deadlines

Jan/Feb                  Oracle Excellence Awards                                                                                     Oracle OpenWorld Attendees          Ad close
                         The Oracle Magazine Editors’ Choice Awards are now the                                                       Oracle Developer Days               November 9, 2012
                         Technologist of the Year Awards, under the Oracle Excellence                                                                                     Materials due
                         Awards banner. Learn how the 2012 CIO of the Year, Technologist                                                                                  November 14, 2012
                         of the Year, and select Oracle Excellence Award winners stand
                         out with Oracle products and technologies.
Mar/Apr                  The Cloud Database                                                        Cloud Computing                    Collaborate ‘13                     Ad close
                         Oracle Database has always been the leading enterprise relational                                            Oracle Developer Days               January 11, 2013
                         database, and it has continuously evolved to support object                                                                                      Materials due
                         technology, internet computing, and more. Learn how the latest                                                                                   January 16, 2013
                         Oracle Database release changes technology and changes the cloud.

                         Open to the Public
                         Moving to a public cloud environment must do more than relocate
                         your on-premises IT challenges. Your public cloud must be secure
                         and standards-based to keep your information safe and your
                         business agile. See how Oracle Cloud delivers a secure, portable,
                         and low-cost public cloud for your business.

May/Jun                  The Enterprise: Social                                                                                       Oracle Developer Days               Ad close
                         The social enterprise is about connecting employees, partners,                                               Oracle Tech Days                    March 15, 2013
                         customers, and projects more effectively, efficiently, and productively.                                                                          Materials due
                         See how organizations weave social networking into the fabric of                                                                                 March 20, 2013
                         their enterprise computing platforms with Oracle technologies.

                         Counting on SPARC
                         The SPARC processor recently turned 25 years old and is getting
                         faster and more efficient. From the T3 to the T4 and beyond, read how
                         Oracle is delivering better-performing SPARC chips and systems to
                         better-performing businesses.




Editorial Calendar Subject to Change


                                                                                                                                                                                        6
EDITORIAL CALENDAR
                                                                                                                                    ORACLE INDEPTH               MARKETING
         ORACLE MAGAZINE                        PROFIT                        JAVA MAGAZINE                  ADVERTISING SPECS                                                      CONTACTS
                                                                                                                                     NEWSLETTERS                OPPORTUNITIES


Oracle Magazine Editorial Calendar (Continued)
Issue               Features                                                                                    Special Partner Section              Bonus Distribution         Deadlines

Jul/Aug             Systems Engineered to Work Together                                                         Exastack Partners                    Oracle Developer Days      Ad close
                    The Oracle Exadata Database Machine was the first of many Oracle                                                                  Oracle Tech Days           May 10, 2013
                    engineered systems—hardware and software engineered to work                                                                                                 Materials due
                    together. Businesses are now using multiple connected Oracle                                                                                                May 15, 2013
                    engineered systems for online transaction processing, data warehousing,
                    big data, analytics, and more. Read how organizations are combining
                    Oracle engineered systems for a better-engineered enterprise and a better bottom line.

                    Storage: A Growth Story
                    Engineered storage systems combine the best hardware and
                    software to enable your business to handle exponential data growth.
                    Learn how organizations are managing more information and improving
                    system performance and storage reliability with Oracle engineered
                    storage solutions.

Sept/Oct            Architecture as a Service                                                                                                        Oracle OpenWorld - SF      Ad close
                    Whether your business technology services are in a public cloud, private                                                         Oracle Developer Days      July 19, 2013
                    cloud, or traditional data center, a solid SOA [service-oriented architecture]                                                                              Materials due
                    foundation delivers the best service integration and performance—and the                                                                                    July 24, 2013
                    best return on your technology investments. Read how Oracle Fusion
                    Middleware solutions—including Oracle SOA Suite—enable the building,
                    deployment, and management of modern, high-performing, and efficient
                    business services.

                    Analytics for Business
                    Getting the best information and performance out of your analytics in the
                    information-explosion era can be challenging. See how organizations are
                    using the latest Oracle Business Intelligence analytics technologies to get
                    the timely information they need to make mission-critical decisions.

Nov/Dec             Big Opportunity                                                                                                                  UKOUG Conference           Ad close
                    Datasets can grow so large that traditional approaches for working with                                                                                     September 13, 2013
                    data are no longer practical. So what’s the solution? See how Oracle                                                                                        Materials due
                    technologies for working with “big data” are delivering big value to                                                                                        September 18, 2013
                    businesses.
                    On the Road
                    Tablet computers and smart phones are here, and people expect enterprise
                    computing capabilities on these devices yesterday. Read how organizations
                    are using Oracle mobile technology to drive enterprise computing forward.
Editorial Calendar Subject to Change                                                                                                                                                     7
AUDIENCE

                                                                                                                     ORACLE INDEPTH                      MARKETING
   ORACLE MAGAZINE            PROFIT                      JAVA MAGAZINE                 ADVERTISING SPECS                                                                                  CONTACTS
                                                                                                                      NEWSLETTERS                       OPPORTUNITIES



                           Profit:                                                                         Frequency: Four issues per year
                           Technology Powered. Business Driven.                                           Audience: C-level and IT executives
                           Each issue of Profit provides the tools and business insight for the
                           enterprise class, business leaders and decision makers to determine how        Place Your Message into the Hands of
                           to build a better business using Oracle technology. As IT and Business         Decision-Makers**
                           grow closer together, we will continue to produce stories that provide new       54% are in IT/IS management/staff, while 43% are corporate management/staff
                           and existing customers with insight on how to innovate in their businesses       Average company size of readers is 10,969
                           and make the most of their IT investments.                                       Respondents are:
                           With a combined print and digital circulation of 110,000, you have the             92% male
                           unique opportunity to influence an exclusive audience of top executives             Median age: 39.4 years
                           and decision-makers worldwide.
                                                                                                              95% graduated college or better
                                                                                                            90% are involved in evaluating, specifying, recommending, or authorizing the
                           Digital Edition
                                                                                                            purchase of products and services for their company
87% of Profit subscribers   Profit now offers digital subscriptions and an opportunity for advertisers to
                           connect with readers like never before through direct links from ads and         Readers anticipate their organization will spend an average of US$327,000 on
are currently employed                                                                                      computer hardware, software, peripherals, and services for their location over
                           other digital-specific ad programs. View Here
by companies listed                                                                                         the next 12 months
on the 2010 Fortune                                                                                         An average of 2.4 other people read the respondents’ copy of Profit, generating
                           Distribution*
100 ranking.                                                                                                3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readers
                           Global: 87,000 (print—includes key C-level events and
                           executive airport lounges—59,314; digital 27,686)                                46% both visited a URL contained in/at the end of an article or
                           U.S.                   52%                                                       visited an advertiser’s Website
                           Canada                 5%
                           Latin America          8%
                                                                                                           *Publisher’s own data
                           Americas Total         65%
                                                                                                          **From our latest readership survey
                           APAC                   14%
                           EMEA                   21%
                           Event Distribution: Oracle OpenWorld, Collaborate,
                           Oracle Executive CIO Summits, Oracle CFO Summits,
                           User Group Events, Oracle Application Days, Field
                           Marketing, and Field Sales

                                                                                                                                                                                              8
ADVERTISING RATES
                                                                                                                                         ORACLE INDEPTH                   MARKETING
             ORACLE MAGAZINE                       PROFIT                     JAVA MAGAZINE               ADVERTISING SPECS                                                              CONTACTS
                                                                                                                                          NEWSLETTERS                    OPPORTUNITIES




                                    Advertising Rates: Includes print, digital and mobile
                                    Ad Sizes                        1x                        3x                          4x                      8x                      12x
                                    Spread                       $19,250                    $19,890                     $19,220                  $18,715                $18,210
                                    Full Page                    $10,060                    $9,645                      $9,330                   $9,070                  $8,825
                                    ½ Page                        $6,750                    $6,505                      $6,310                   $6,160                  $6,015
                                    ¼ Page                        $5.110                    $4,945                      $4,810                   $4,715                  $4,615

                                    Premium Position Charges: Premium position charges apply in addition to the earned page rate.
                                    Cover 4                                         +30%                    Cover 3                                        +15%
                                    Cover 2, page 1                                 +25%                    First 20 pages, special position               +10%




Profit Regular Features
Inside Oracle: Oracle news and interviews with the people behind the world’s most complete, open, and integrated business software and hardware systems company.
Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line.

Thought Leadership: Reports on the market trends that influence IT’s role in the business.

Luminaries: Reader-contributed column about the latest IT trends—directly from the people who know.

Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business.

Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world.

Videos, podcasts, and newsletters from Profit Online and the Profit digital edition




                                                                                                                                                                                            9
EDITORIAL CALENDAR
                                                                                                                                          ORACLE INDEPTH               MARKETING
               ORACLE MAGAZINE                        PROFIT                     JAVA MAGAZINE               ADVERTISING SPECS                                                                CONTACTS
                                                                                                                                           NEWSLETTERS                OPPORTUNITIES


 Profit Editorial Calendar
 Issue             Cover Feature                                                                 Industry Focus           Special Partner Section               Bonus                 Deadlines
                                                                                                                                                                Distribution
 Feb               Talent Management                                                             Public Sector            Taleo                                           PUBLISHED
 May               Analytics                                                                     Financial Services                                             Industry Events       Ad close
                   The era of Big Data is here: the onslaught of information                                                                                                          April 5, 2013
                   generated by internal and external business systems                                                                                                                Materials due
                   continues to increase and shows no signs of abating.                                                                                                               April 10, 2013
                   But what data is the most important to your corporate
                   strategy? What data do you keep, how long do you keep
                   it, and how much do you pay to have it on hand? Knowing the
                   right questions to ask your data—and having the right tools
                   to make the queries—is essential to getting the key business
                   analytics you need to make the right strategic decisions.

 Aug               Enterprise Cloud                                                              High Tech                Private Cloud                         Oracle OpenWorld      Ad close
                   Oracle solutions ARE Cloud solutions—deploying powerful                                                                                      Attendees             June 21, 2013
                   enterprise technology is now more a matter of customer choice                                                                                                      Materials due
                   than technological limitations. Anything is possible, whether that                                                                           Industry Events       June 26, 2013
                   means getting fast access to on-demand applications, building a
                   private Cloud that delivers IT as a service across an organization,
                   or building a hybrid model of on-premises installed IT and Cloud
                   technology. How has this new flexibility changed the way IT strategy
                   is executed and who is in charge?

 Aug               JD Edwards                                                                    Manufacturing            JD Edwards                            Oracle OpenWorld      Ad close
 SPECIAL           For four years, the JD Edwards community of partners and customers            Small- and medium-size                                         Attendees             June 7, 2013
 ISSUE             has opened their doors to Profit to tell their stories of business success.    business technology                                                                  Materials due
                   Once again, Profit devotes a special issue to the past success and future                                                                     JD Edwards Events     June 14, 2013
                   vision of the JD Edwards product line, as well as a closer look at how
                   Oracle enterprise systems can support the business processes and
                   long-term growth of small- and medium-size businesses.

 Nov               Value Chain Innovation                                                          Manufacturing,         Oracle Validated Intergration (OVI)   Oracle OpenWorld      Ad close
                   Innovation and execution: two terms that describe the operations of a           oil and gas                                                  Attendees             August 30, 2013
                   modern value chain. But it takes flexible IT to capture good ideas and                                                                                              Materials due
                   bring them to market. And optimized processes help managers coordinate                                                                                             September 12, 2013
                   global suppliers, retain optimum inventory levels, and maintain healthy
                   profit margins. A manufacturing renaissance is causing major manufacturers
                   in the United States to revisit established value chain policies and rapidly
                   deploy new technology to build winning products consumers want. This issue
                   of Profit will review the companies and solutions that are driving value chain innovation.

Editorial Calendar Subject to Change                                                                                                                                                              10
AUDIENCE
                                                                                                    ORACLE INDEPTH                   MARKETING
ORACLE MAGAZINE   PROFIT                    JAVA MAGAZINE                ADVERTISING SPECS                                                                            CONTACTS
                                                                                                     NEWSLETTERS                    OPPORTUNITIES




                  Java Magazine                                                              Target Audience Corporate and independent developers, IT managers,
                  Java Magazine is published on a bimonthly basis in digital and mobile      architects, product managers, and students.
                  formats and is an essential source of knowledge about Java technology,
                  the Java programming language, and Java-based applications for people      Job Function: Software engineers, developers, application development
                  who rely on them in their professional careers, or who aspire to. It       staff and management, software architects, enterprise architects, and executive
                  includes:                                                                  management.

                  Feature articles on Java customers                                         Circulation: Currently 131,000+
                  Java innovations and innovators
                                                                                             Distribution: Bonus distribution of more than 1 million members of the Java
                  Java technical how-tos
                                                                                             community through Java Developer Newsletter, JUGs, and outside-Java lists.
                  Java news—product and partner
                  Java columnists
                                                                                             Georgraphical: EMEA 48%
                  JUG and JCP news
                                                                                                            North America 30%
                  Java events                                                                               APAC 10%
                  Links to online Java communities, downloads, and code repositories                        LAD 12%
                  Videos and multimedia demos
                                                                                             Contact your Partner Marketing Representative to request a
                                                                                             Java Magazine Media Kit
                  Digital Edition
                  View Here




                                                                                                                                                                           11
ADVERTISING RATES
                                                                                              ORACLE INDEPTH                MARKETING
ORACLE MAGAZINE   PROFIT                  JAVA MAGAZINE             ADVERTISING SPECS                                                       CONTACTS
                                                                                               NEWSLETTERS                 OPPORTUNITIES




                  Advertising Rates: Includes digital and mobile
                  Ad Sizes                   1x                      3x                      6x                    9x              12x
                  Full-page                $10,000                  $9,700                  $9,300                $8,800           $7,800
                  ½-page                   $6,500                   $6,305                  $6,045                $5,720           $5,070
                  ¼-page                   $4,000                   $3,880                  $3,720                $3,520           $3,120
                  Product Watch            $2,000                   $1,940                  $1,860                $1,760           $1,560


                  Premium Position Charges: Premium position charges apply in addition to the earned page rate.
                  Inside Front Cover                       20%
                  1st 15 pages                             10%




                  Additional Opportunities
                   Digital or video blow-in
                   Cover: $5,000 Inside: $2,500
                   Leaderboard or Issue Sponsor: $10,000
                   Java Developer Newsletter sponsor (Monthly distribution = 3.8 million)
                   Premier sponsor: $7,500 Issue sponsor: $5,000
                   List usage




                                                                                                                                               12
EDITORIAL CALENDAR
                                                                                                                                 ORACLE INDEPTH                   MARKETING
     ORACLE MAGAZINE                      PROFIT                     JAVA MAGAZINE                ADVERTISING SPECS                                                                            CONTACTS
                                                                                                                                  NEWSLETTERS                    OPPORTUNITIES



Java Magazine Editorial Calendar
Issue                          Feature                                                                                                                                Deadlines
Jan/Feb                        Embedded Java                                                                                                                          Ad close: December 7, 2012
                               Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java                         Materials due: December 10, 2012
                               in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined.
                               Java in Action: Raspberry Pi Foundation
                               Java Community Process Q&A: Credit Suisse

March/April                    The Community Issue                                                                                                                    Ad close: February 8, 2013
                               Community and Java go hand in hand. We’ll go deeper than usual in our community coverage. Topics include starting a conference,        Materials due: February 15, 2013
                               educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR and
                               Adopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more.

May/June                       The Social Enterprise                                                                                                                  Ad close: April 19, 2013
                               Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an         Materials due: April 26, 2013
                               enterprise developer start? Find out what’s possible today with Java and social.

July/Aug                       Platform Convergence                                                                                                                   Ad close: May 31, 2013
                               What you need to know about the convergence of Java SE and Java ME.                                                                    Materials due: June 7, 2013

Sept/Oct                       Java 8                                                                                                                                 Ad close: August 16, 2013
                               Java 8 is here. Here’s a guide to what you need to know to make the most of it.                                                        Materials due: August 23, 2013
                               PLUS: Duke’s Choice Awards

Nov/Dec                        Cloud Computing                                                                                                                        Ad close: October 4, 2013
                               A look at how is cloud computing changing development.                                                                                 Materials due: October 11, 2013
                               PLUS: Best practices in development


                               In every issue
                               Java Nation: Community news, profiles, events, books, and more


Editorial Calendar Subject to Change




                                                                                                                                                                                                      13
ADVERTISING SPECIFICATIONS
                                                                                                              ORACLE INDEPTH     MARKETING
ORACLE MAGAZINE                 PROFIT                  JAVA MAGAZINE              ADVERTISING SPECS                                                              CONTACTS
                                                                                                               NEWSLETTERS      OPPORTUNITIES




      Trim size: 8” x 10 7/8”         Live Area: 7” x 9 7/8”                                                                   Material Requirements
                                                                                                                               1. Press
      Oracle Magazine and Profit Ad Dimensions
                                                                                                                               Oracle Magazine and Profit are
      Ad Size                                 Nonbleed (width x depth)                   Bleed (width x depth)
                                                                                                                               produced on heat-set web offset.
      Spread                                  15 1/4” x 9 7/8” * (387mm x 251mm)         16 1/2” x 11 1/8” (419mm x 283mm)
                                                                                                                               2. Magazine Specifications
      Full Page                               7” x 9 7/8” (178mm x 251mm)                8 1/4” x 11 1/8” (210mm x 283mm)
                                                                                                                               Trim size is 8” x 10 7/8”
      1/2 Page Spread                         15 1/4” x 4 7/8” (387mm x 124mm)           16 1/2” x 4 7/8” (419mm x 124mm)      (203mm x 277mm), perfect bound.
      1/2 Page (horiz.)                       7” x 4 7/8” (178mm x 124mm)                NA
                                                                                                                               3. Digital Specifications
      1/2 Page (vert.)                        3 3/8” x 9 3/4” (86mm x 248mm)             NA                                    High-resolution PDF X/1a supplied to Oracle
      1/4 Page                                3 3/8” x 4 7/8” (86mm x 124mm)             NA
                                                                                                                               Email Materials to:
      1/8 Page **                             3 3/8” x 2 5/8” (86mm x 62mm)              NA                                    Jennifer Hamilton
      * includes inside margin and 1/4” (1/8” per page) gutter bleed allowance                                                 jennifer.hamilton@oracle.com
      ** 1/8 page ads for Partner Solutions & Recruitment Advertising only                                                     All ads in Oracle Magazine, Profit, and Java
                                                                                                                               Magazine are subject to Oracle review. In
                                                                                                                               order to prevent last-minute changes to your
      Java Magazine Ad Dimensions                                                                                              ad, we recommend you take the time to review
      Full page (horizontal): 85p4 Wide x 64p0 High                                                                            product names, branding, and copyright
      Half page 36 picas Wide X 58 picas High                                                                                  information prior to your submissions.
      1 column 17p4 Wide X 58p0 High
      Resolution: 300dpi

      Please refer to the following resources:
        oracle.com (Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt,
        e-mail leslie.steere@oracle.com. Always use the full, trademarked name for Oracle products and services.)
        oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html (Review Oracle Legal guidelines
        for third-party copyright and trademark use.)
        Please contact Jennifer Hamilton at jennifer.hamilton@oracle.com for additional information.




                                                                                                                                                                     14
ORACLE INDEPTH NEWSLETTERS

                                                                                              ORACLE INDEPTH            MARKETING
ORACLE MAGAZINE   PROFIT                 JAVA MAGAZINE             ADVERTISING SPECS                                                          CONTACTS
                                                                                               NEWSLETTERS             OPPORTUNITIES




                           Oracle Newsletter Sponsorships                         Newsletter                             Distribution    Frequency
                           Oracle produces newsletters for specific                Architect Community                       248,695           4x
                           IT and industry segments and sends them                Business Analytics                        399,289           6x
                           to an exclusive list of opt-in subscribers.            CRM                                       270,616           4x
                           The average open rate is 12 percent, and               Database App Developer                   1,141,791         12x
                           on average our advertisers get 100 clicks              Data Integration and MDM                    5,915           4x
                                                                                  Education and Research                      4,499           4x
                           from each ad. Oracle newsletters have
                                                                                  Enterprise Manager                        174,349           4x
                           a combined list of more than 4 million
                                                                                  Enterprise Project Portfolio Mgmt.         99,466           4x
                           subscribers.
                                                                                  Executive Strategy                        334,408          12x
                           Base rate US$7,500 per issue                           Financial Management                      266,278           4x
                           View Here                                              Financial Services & Insurance            328,958           4x
                                                                                  Fusion Middleware                         320,683           6x
                           Deadlines                                              Human Capital Management                  287,569           4x
                           The space reservation deadline is the first             Java Developer                           1.1 million        4x
                           day of the month prior to the issue date,              Linux                                     416,893           4x
                           and materials are due one week after the               MySQL Newsletter                         1.3 million       12x
                           reservation deadline (for example, the                 Oracle for Midsize Companies              339,349           4x
                           February issue deadline is January 1, and              Oracle Cloud Solutions                    331,053           4x
                           materials are due January 8). Subject to               Oracle WebCenter                          302,133           4x
                           change. Banner Sizes: 180x120 pixels with              Public Sector                             160,538           4x
                           no animated graphics. Please include a URL             Retail                                    204,953           4x
                           to the banner and send materials to                    SPARC                                      15,648           4x
                                                                                  Security Inside Out                        65,874           4x
                           jennifer.hamilton@oracle.com
                                                                                  Value Chain and Procurement               303,452           4x
                                                                                  Virtualization                             74,008           6x




                                                                                                                                                 15
MARKETING OPPORTUNITIES

                                                                                          ORACLE INDEPTH    MARKETING
ORACLE MAGAZINE               PROFIT                  JAVA MAGAZINE   ADVERTISING SPECS                                    CONTACTS
                                                                                           NEWSLETTERS     OPPORTUNITIES




          Online Programs
          Online advertising provides continuous branding and lead
          generation to our exclusive audience of IT professionals.

          Oracle Magazine Online         oracle.com/magazine

          Profit Online                   oracle.com/profit

          Base banner rate: US$5,000 per month




                                                                                                                              16
MARKETING OPPORTUNITIES

                                                                                                            ORACLE INDEPTH                MARKETING
ORACLE MAGAZINE                PROFIT                 JAVA MAGAZINE             ADVERTISING SPECS                                                                         CONTACTS
                                                                                                             NEWSLETTERS                 OPPORTUNITIES




          Demand Generation                                      E-Mail and Direct Mail List Usage                        Digital Assets
                                                                 Oracle Publishing maintains one of the best customer     Reach our digital subscribers by inserting your
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          View Here
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                                                                                                                                                                               17
Oracle Publishing Group Media Kit 2013
Oracle Publishing Group Media Kit 2013

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Oracle Publishing Group Media Kit 2013

  • 1. ADVERTISING SPECS CONTACTS Oracle Publishing Group Media Kit 2013
  • 2. WELCOME CONTENT CREATION ONLINE PROGRAMS ADVERTISING SPECS DEMAND GENERATION CONTACT CONTACTS The Oracle Publishing Group is pleased to bring you the 2013 Media Kit—a concise view of the latest go-to-market programs and tools to help you increase pipeline and sales. Largest and most loyal Oracle audience Annually renewed and audited Oracle lists Longest running and most trusted resource of Oracle news and information An integrated marketing approach that utilizes a mix of print, digital, mobile and social programs providing you with a fast start to the brand awareness and lead generation that you need. Contact your partner marketing representative to get the best program and most competitive rates for your marketing needs. We welcome your comments and suggestions. Please e-mail: Jennifer.Hamilton@oracle.com 2
  • 3. TABLE OF CONTENTS ORACLE INDEPTH ORACLE MAGAZINE PROFIT MAGAZINE JAVA MAGAZINE ADVERTISING SPECS MARKETING SERVICES CONTACTS NEWSLETTERS Oracle Magazine Oracle InDepth Newsletters 4 Audience 15 News and Information for Oracle 5 Advertising Rates Applications and Technology Solutions 6-7 Editorial Calendar Marketing Opportunities Profit: Technology Powered. Business Driven. 16 Online Programs 8 Audience 17 Demand Generation 9 Adverising Rates 18 Creative Resources 10 Editorial Calendar Contacts Java Magazine 19 Partner Marketing Representatives 11 Audience 12 Advertising Rates 13 Editorial Calendar Magazine Advertising Specifications 14 Advertising Specifications and Materials Submission Information 3
  • 4. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine is the largest IT publication with a combined print and Frequency: Bimonthly (six issues per year) digital circulation of 550,000 worldwide. Advertising in Oracle Magazine Audience: IT management, DBAs, and Developers gives you the ability to build brand awareness and generate leads to your audience of global IT management, programmers, developers, and DBAs. Reach the Right Audience** 79% have IS/IT management/staff Digital Edition Oracle Magazine offers digital subscriptions and an opportunity for Average company size of readers is 13,144 advertisers to connect with readers like never before through direct links Readers are: from ads and other digital-specific ad programs including inserts, video, 92% male audio, and surveys. Median age: 39.3 years View Here 94% graduated college or better 82% evaluate, specify, recommend, or authorize the purchase of products and Distribution* services for their company Global: 550,000 (print 397,992; digital 152,008) Readers anticipate their organization will spend an average of US$313,000 100% of Oracle Magazine U.S. 42% on computer hardware, software, peripherals, and services for your location subscribers are currently Canada 3% over the next 12 months employed by companies Latin America 10% An average of two other people read the respondents’ copy of Oracle Americas Total 55% listed on the 2010 Fortune Magazine, generating three Readers per Copy (RPC), which means your ad APAC 23% 100 ranking. reaches 1,548,000 readers EMEA 22% 53% make purchasing decisions based on third-party ads Event Distribution: Oracle OpenWorld, Collaborate, in the magazine Oracle Executive CIO Summits, User Group Events, Oracle Tech Days, Oracle Architecture Days, Field Subscribers’ IT spending on Oracle products is six times Marketing, and Field Sales greater than that of nonsubscribers *Publisher’s own data **From our latest readership survey 4
  • 5. ADVERTISING RATES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes print, digital and mobile Rate Base: 550,000 Ad Sizes 1x 3x 6x 9x 12x Spread $39,995 $38,400 $36,950 $35,860 $34,770 Full Page $20,620 $19,690 $18,940 $18,280 $17,820 ½ Page $13,320 $12,745 $12,285 $11,800 $11,490 ¼ Page $8,250 $7,895 $7,575 $7,350 $7,100 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Cover 4 +30% Cover 3 +15% Cover 2, page 1 +25% First 20 pages, special position +10% Continued on page 6 5
  • 6. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine Editorial Calendar Issue Features Special Partner Section Bonus Distribution Deadlines Jan/Feb Oracle Excellence Awards Oracle OpenWorld Attendees Ad close The Oracle Magazine Editors’ Choice Awards are now the Oracle Developer Days November 9, 2012 Technologist of the Year Awards, under the Oracle Excellence Materials due Awards banner. Learn how the 2012 CIO of the Year, Technologist November 14, 2012 of the Year, and select Oracle Excellence Award winners stand out with Oracle products and technologies. Mar/Apr The Cloud Database Cloud Computing Collaborate ‘13 Ad close Oracle Database has always been the leading enterprise relational Oracle Developer Days January 11, 2013 database, and it has continuously evolved to support object Materials due technology, internet computing, and more. Learn how the latest January 16, 2013 Oracle Database release changes technology and changes the cloud. Open to the Public Moving to a public cloud environment must do more than relocate your on-premises IT challenges. Your public cloud must be secure and standards-based to keep your information safe and your business agile. See how Oracle Cloud delivers a secure, portable, and low-cost public cloud for your business. May/Jun The Enterprise: Social Oracle Developer Days Ad close The social enterprise is about connecting employees, partners, Oracle Tech Days March 15, 2013 customers, and projects more effectively, efficiently, and productively. Materials due See how organizations weave social networking into the fabric of March 20, 2013 their enterprise computing platforms with Oracle technologies. Counting on SPARC The SPARC processor recently turned 25 years old and is getting faster and more efficient. From the T3 to the T4 and beyond, read how Oracle is delivering better-performing SPARC chips and systems to better-performing businesses. Editorial Calendar Subject to Change 6
  • 7. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine Editorial Calendar (Continued) Issue Features Special Partner Section Bonus Distribution Deadlines Jul/Aug Systems Engineered to Work Together Exastack Partners Oracle Developer Days Ad close The Oracle Exadata Database Machine was the first of many Oracle Oracle Tech Days May 10, 2013 engineered systems—hardware and software engineered to work Materials due together. Businesses are now using multiple connected Oracle May 15, 2013 engineered systems for online transaction processing, data warehousing, big data, analytics, and more. Read how organizations are combining Oracle engineered systems for a better-engineered enterprise and a better bottom line. Storage: A Growth Story Engineered storage systems combine the best hardware and software to enable your business to handle exponential data growth. Learn how organizations are managing more information and improving system performance and storage reliability with Oracle engineered storage solutions. Sept/Oct Architecture as a Service Oracle OpenWorld - SF Ad close Whether your business technology services are in a public cloud, private Oracle Developer Days July 19, 2013 cloud, or traditional data center, a solid SOA [service-oriented architecture] Materials due foundation delivers the best service integration and performance—and the July 24, 2013 best return on your technology investments. Read how Oracle Fusion Middleware solutions—including Oracle SOA Suite—enable the building, deployment, and management of modern, high-performing, and efficient business services. Analytics for Business Getting the best information and performance out of your analytics in the information-explosion era can be challenging. See how organizations are using the latest Oracle Business Intelligence analytics technologies to get the timely information they need to make mission-critical decisions. Nov/Dec Big Opportunity UKOUG Conference Ad close Datasets can grow so large that traditional approaches for working with September 13, 2013 data are no longer practical. So what’s the solution? See how Oracle Materials due technologies for working with “big data” are delivering big value to September 18, 2013 businesses. On the Road Tablet computers and smart phones are here, and people expect enterprise computing capabilities on these devices yesterday. Read how organizations are using Oracle mobile technology to drive enterprise computing forward. Editorial Calendar Subject to Change 7
  • 8. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Profit: Frequency: Four issues per year Technology Powered. Business Driven. Audience: C-level and IT executives Each issue of Profit provides the tools and business insight for the enterprise class, business leaders and decision makers to determine how Place Your Message into the Hands of to build a better business using Oracle technology. As IT and Business Decision-Makers** grow closer together, we will continue to produce stories that provide new 54% are in IT/IS management/staff, while 43% are corporate management/staff and existing customers with insight on how to innovate in their businesses Average company size of readers is 10,969 and make the most of their IT investments. Respondents are: With a combined print and digital circulation of 110,000, you have the 92% male unique opportunity to influence an exclusive audience of top executives Median age: 39.4 years and decision-makers worldwide. 95% graduated college or better 90% are involved in evaluating, specifying, recommending, or authorizing the Digital Edition purchase of products and services for their company 87% of Profit subscribers Profit now offers digital subscriptions and an opportunity for advertisers to connect with readers like never before through direct links from ads and Readers anticipate their organization will spend an average of US$327,000 on are currently employed computer hardware, software, peripherals, and services for their location over other digital-specific ad programs. View Here by companies listed the next 12 months on the 2010 Fortune An average of 2.4 other people read the respondents’ copy of Profit, generating Distribution* 100 ranking. 3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readers Global: 87,000 (print—includes key C-level events and executive airport lounges—59,314; digital 27,686) 46% both visited a URL contained in/at the end of an article or U.S. 52% visited an advertiser’s Website Canada 5% Latin America 8% *Publisher’s own data Americas Total 65% **From our latest readership survey APAC 14% EMEA 21% Event Distribution: Oracle OpenWorld, Collaborate, Oracle Executive CIO Summits, Oracle CFO Summits, User Group Events, Oracle Application Days, Field Marketing, and Field Sales 8
  • 9. ADVERTISING RATES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes print, digital and mobile Ad Sizes 1x 3x 4x 8x 12x Spread $19,250 $19,890 $19,220 $18,715 $18,210 Full Page $10,060 $9,645 $9,330 $9,070 $8,825 ½ Page $6,750 $6,505 $6,310 $6,160 $6,015 ¼ Page $5.110 $4,945 $4,810 $4,715 $4,615 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Cover 4 +30% Cover 3 +15% Cover 2, page 1 +25% First 20 pages, special position +10% Profit Regular Features Inside Oracle: Oracle news and interviews with the people behind the world’s most complete, open, and integrated business software and hardware systems company. Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line. Thought Leadership: Reports on the market trends that influence IT’s role in the business. Luminaries: Reader-contributed column about the latest IT trends—directly from the people who know. Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business. Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world. Videos, podcasts, and newsletters from Profit Online and the Profit digital edition 9
  • 10. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Profit Editorial Calendar Issue Cover Feature Industry Focus Special Partner Section Bonus Deadlines Distribution Feb Talent Management Public Sector Taleo PUBLISHED May Analytics Financial Services Industry Events Ad close The era of Big Data is here: the onslaught of information April 5, 2013 generated by internal and external business systems Materials due continues to increase and shows no signs of abating. April 10, 2013 But what data is the most important to your corporate strategy? What data do you keep, how long do you keep it, and how much do you pay to have it on hand? Knowing the right questions to ask your data—and having the right tools to make the queries—is essential to getting the key business analytics you need to make the right strategic decisions. Aug Enterprise Cloud High Tech Private Cloud Oracle OpenWorld Ad close Oracle solutions ARE Cloud solutions—deploying powerful Attendees June 21, 2013 enterprise technology is now more a matter of customer choice Materials due than technological limitations. Anything is possible, whether that Industry Events June 26, 2013 means getting fast access to on-demand applications, building a private Cloud that delivers IT as a service across an organization, or building a hybrid model of on-premises installed IT and Cloud technology. How has this new flexibility changed the way IT strategy is executed and who is in charge? Aug JD Edwards Manufacturing JD Edwards Oracle OpenWorld Ad close SPECIAL For four years, the JD Edwards community of partners and customers Small- and medium-size Attendees June 7, 2013 ISSUE has opened their doors to Profit to tell their stories of business success. business technology Materials due Once again, Profit devotes a special issue to the past success and future JD Edwards Events June 14, 2013 vision of the JD Edwards product line, as well as a closer look at how Oracle enterprise systems can support the business processes and long-term growth of small- and medium-size businesses. Nov Value Chain Innovation Manufacturing, Oracle Validated Intergration (OVI) Oracle OpenWorld Ad close Innovation and execution: two terms that describe the operations of a oil and gas Attendees August 30, 2013 modern value chain. But it takes flexible IT to capture good ideas and Materials due bring them to market. And optimized processes help managers coordinate September 12, 2013 global suppliers, retain optimum inventory levels, and maintain healthy profit margins. A manufacturing renaissance is causing major manufacturers in the United States to revisit established value chain policies and rapidly deploy new technology to build winning products consumers want. This issue of Profit will review the companies and solutions that are driving value chain innovation. Editorial Calendar Subject to Change 10
  • 11. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Java Magazine Target Audience Corporate and independent developers, IT managers, Java Magazine is published on a bimonthly basis in digital and mobile architects, product managers, and students. formats and is an essential source of knowledge about Java technology, the Java programming language, and Java-based applications for people Job Function: Software engineers, developers, application development who rely on them in their professional careers, or who aspire to. It staff and management, software architects, enterprise architects, and executive includes: management. Feature articles on Java customers Circulation: Currently 131,000+ Java innovations and innovators Distribution: Bonus distribution of more than 1 million members of the Java Java technical how-tos community through Java Developer Newsletter, JUGs, and outside-Java lists. Java news—product and partner Java columnists Georgraphical: EMEA 48% JUG and JCP news North America 30% Java events APAC 10% Links to online Java communities, downloads, and code repositories LAD 12% Videos and multimedia demos Contact your Partner Marketing Representative to request a Java Magazine Media Kit Digital Edition View Here 11
  • 12. ADVERTISING RATES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes digital and mobile Ad Sizes 1x 3x 6x 9x 12x Full-page $10,000 $9,700 $9,300 $8,800 $7,800 ½-page $6,500 $6,305 $6,045 $5,720 $5,070 ¼-page $4,000 $3,880 $3,720 $3,520 $3,120 Product Watch $2,000 $1,940 $1,860 $1,760 $1,560 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Inside Front Cover 20% 1st 15 pages 10% Additional Opportunities Digital or video blow-in Cover: $5,000 Inside: $2,500 Leaderboard or Issue Sponsor: $10,000 Java Developer Newsletter sponsor (Monthly distribution = 3.8 million) Premier sponsor: $7,500 Issue sponsor: $5,000 List usage 12
  • 13. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Java Magazine Editorial Calendar Issue Feature Deadlines Jan/Feb Embedded Java Ad close: December 7, 2012 Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java Materials due: December 10, 2012 in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined. Java in Action: Raspberry Pi Foundation Java Community Process Q&A: Credit Suisse March/April The Community Issue Ad close: February 8, 2013 Community and Java go hand in hand. We’ll go deeper than usual in our community coverage. Topics include starting a conference, Materials due: February 15, 2013 educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR and Adopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more. May/June The Social Enterprise Ad close: April 19, 2013 Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an Materials due: April 26, 2013 enterprise developer start? Find out what’s possible today with Java and social. July/Aug Platform Convergence Ad close: May 31, 2013 What you need to know about the convergence of Java SE and Java ME. Materials due: June 7, 2013 Sept/Oct Java 8 Ad close: August 16, 2013 Java 8 is here. Here’s a guide to what you need to know to make the most of it. Materials due: August 23, 2013 PLUS: Duke’s Choice Awards Nov/Dec Cloud Computing Ad close: October 4, 2013 A look at how is cloud computing changing development. Materials due: October 11, 2013 PLUS: Best practices in development In every issue Java Nation: Community news, profiles, events, books, and more Editorial Calendar Subject to Change 13
  • 14. ADVERTISING SPECIFICATIONS ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Trim size: 8” x 10 7/8” Live Area: 7” x 9 7/8” Material Requirements 1. Press Oracle Magazine and Profit Ad Dimensions Oracle Magazine and Profit are Ad Size Nonbleed (width x depth) Bleed (width x depth) produced on heat-set web offset. Spread 15 1/4” x 9 7/8” * (387mm x 251mm) 16 1/2” x 11 1/8” (419mm x 283mm) 2. Magazine Specifications Full Page 7” x 9 7/8” (178mm x 251mm) 8 1/4” x 11 1/8” (210mm x 283mm) Trim size is 8” x 10 7/8” 1/2 Page Spread 15 1/4” x 4 7/8” (387mm x 124mm) 16 1/2” x 4 7/8” (419mm x 124mm) (203mm x 277mm), perfect bound. 1/2 Page (horiz.) 7” x 4 7/8” (178mm x 124mm) NA 3. Digital Specifications 1/2 Page (vert.) 3 3/8” x 9 3/4” (86mm x 248mm) NA High-resolution PDF X/1a supplied to Oracle 1/4 Page 3 3/8” x 4 7/8” (86mm x 124mm) NA Email Materials to: 1/8 Page ** 3 3/8” x 2 5/8” (86mm x 62mm) NA Jennifer Hamilton * includes inside margin and 1/4” (1/8” per page) gutter bleed allowance jennifer.hamilton@oracle.com ** 1/8 page ads for Partner Solutions & Recruitment Advertising only All ads in Oracle Magazine, Profit, and Java Magazine are subject to Oracle review. In order to prevent last-minute changes to your Java Magazine Ad Dimensions ad, we recommend you take the time to review Full page (horizontal): 85p4 Wide x 64p0 High product names, branding, and copyright Half page 36 picas Wide X 58 picas High information prior to your submissions. 1 column 17p4 Wide X 58p0 High Resolution: 300dpi Please refer to the following resources: oracle.com (Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt, e-mail leslie.steere@oracle.com. Always use the full, trademarked name for Oracle products and services.) oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html (Review Oracle Legal guidelines for third-party copyright and trademark use.) Please contact Jennifer Hamilton at jennifer.hamilton@oracle.com for additional information. 14
  • 15. ORACLE INDEPTH NEWSLETTERS ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Newsletter Sponsorships Newsletter Distribution Frequency Oracle produces newsletters for specific Architect Community 248,695 4x IT and industry segments and sends them Business Analytics 399,289 6x to an exclusive list of opt-in subscribers. CRM 270,616 4x The average open rate is 12 percent, and Database App Developer 1,141,791 12x on average our advertisers get 100 clicks Data Integration and MDM 5,915 4x Education and Research 4,499 4x from each ad. Oracle newsletters have Enterprise Manager 174,349 4x a combined list of more than 4 million Enterprise Project Portfolio Mgmt. 99,466 4x subscribers. Executive Strategy 334,408 12x Base rate US$7,500 per issue Financial Management 266,278 4x View Here Financial Services & Insurance 328,958 4x Fusion Middleware 320,683 6x Deadlines Human Capital Management 287,569 4x The space reservation deadline is the first Java Developer 1.1 million 4x day of the month prior to the issue date, Linux 416,893 4x and materials are due one week after the MySQL Newsletter 1.3 million 12x reservation deadline (for example, the Oracle for Midsize Companies 339,349 4x February issue deadline is January 1, and Oracle Cloud Solutions 331,053 4x materials are due January 8). Subject to Oracle WebCenter 302,133 4x change. Banner Sizes: 180x120 pixels with Public Sector 160,538 4x no animated graphics. Please include a URL Retail 204,953 4x to the banner and send materials to SPARC 15,648 4x Security Inside Out 65,874 4x jennifer.hamilton@oracle.com Value Chain and Procurement 303,452 4x Virtualization 74,008 6x 15
  • 16. MARKETING OPPORTUNITIES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Online Programs Online advertising provides continuous branding and lead generation to our exclusive audience of IT professionals. Oracle Magazine Online oracle.com/magazine Profit Online oracle.com/profit Base banner rate: US$5,000 per month 16
  • 17. MARKETING OPPORTUNITIES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Demand Generation E-Mail and Direct Mail List Usage Digital Assets Oracle Publishing maintains one of the best customer Reach our digital subscribers by inserting your Case Studies/Advertorials lists, and partners can rent names. You can segment digital brochure, blow in, supplement, video, or Oracle Publishing Group offers custom case study your list by any of the categories on the subscription other promotional material into the digital issues programs, enabling partners to present their card. of Oracle Magazine, Profit or Java Magazine. marketplace initiatives and thought leadership to help launch, or enhance marketing campaigns. Printed Base rate: US$350 per thousand (plus selects) Digital Insert Specifications: as part of the magazine, the case studies deliver Please contact your Account Manager tremendous visibility and lead generation. Reprints or Jennifer Hamilton at: Reprints of your supplement/advertorial, special jennifer.hamilton@oracle.com View Here section or advertisement. for all multimedia specifications. Oracle Magazine Base Rate: Outserts/Onserts Event Distribution US$12,500 per page Place your collateral or promotional material in The Oracle OpenWorld issue of Oracle Magazine and Profit Base Rate: Oracle Magazine, Profit or Java Magazine. Profit are distributed free to all registered attendees. US$9,000 per page Digital base rate: US$5,000 The JavaOne issue of Java Magazine is distributed Java Magazine Base Rate: free to all registered attendees. US$7,500 per page Printed Polybag A polybag wrapped around Oracle Magazine or Profit Advertise in the Oracle OpenWorld or JavaOne issue Advertising Content Creation carries your company message, providing a powerful and maximize your company’s attendance. Special Sections/Partner Perspectives direct mail option. Specific topic-driven feature sections where partners are invited to highlight their solutions for specific Base rate US$20,000 (rate includes free outsert) Oracle initiatives. View Here 17