1. Come Together:
Business Transformation
and Success Achieved
Through Collaboration
Nitin Kawale, President
Cisco Canada

2. The Productivity Crisis
"Canada's recovery is progressing, but it is
relying heavily on sweat and toil, and not on
brains and innovation."
- Douglas Porter, Bank of Montreal economist
"For too long, we as a country depended on a lower dollar, we
used it as a crutch. We've got to get over that, and live with a dollar
at par, or close to it, and find more innovative ways to do things."
- Harry Hall, president, Aberfoyle Metal Treaters Ltd. of Guelph, Ont.
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3. Productivity in Decline
 Declining productivity means we’re missing opportunities
Productivity investment per Canadian worker is 60% of US levels
14th among OECD nations for innovation performance and
productivity
 Canada’s capacity for innovation and ability to absorb and deploy
technology ranked 18th in the world
 Canada labour productivity growth is declining:
 1.9% annual average each year during the 1990s
 0.7% annual average from 2000-2009
 Canada needs 4X current rate of productivity and sustain it for 15
years to close to Canada-US gap
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4. Productivity Drives Standard Of Living
Compound Productivity Growth
100%
5% Standard of Living
Doubles in 14 Years
75%
3% Standard of Living Doubles
in 24 Years
50%
1% Standard of Living Doubles
in 72 Years
25%
0 9 18 27 36 45 54 63 72
Source: Net Impact Study Years
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6. The Internet Of “Things”
14 billion connected
devices
50 billion by 2020
300 million connected
devices
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Everything is connected – cars, buildings, hospitals, schools, government
Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Forrester Research
6

7. Social Media and Canadians
 70% use social media
 Canadians among the busiest
users of social media
 LinkedIn has more than 2
million Canadian members
 16 million Canadians on
Facebook
 47% use Twitter
 58% of Canadians say they have
blogged
 61% of businesses track what’s
being said about them online
Source: Marketing Breakthroughs, 2009
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8. Implications For The Future Of Work
How we work Who We Work When we Where we work What tools we
With work use
COLLABORATION IS MORE CRITICAL THAN EVER
COLLABORATION IS MORE CRITICAL THAN EVER
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9. Business Imperatives
During Challenging Times
Cost Employee Customer Competitive Boundaryless
Reduction Productivity Intimacy Differentiation Organization
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10. Conferencing Wikis
62k users 378k pages
533m mins/qtr. 561k edits/qtr.
62% growth Y/Y 58% growth Y/Y
Video TelePresence
25k videos 802 units
111k views/qtr. Growth in 84.5k meetings/qtr.
38% growth Y/Y IWE
Collaboration Services is 62% growth Y/Y
84 Communities
Exploding! 1.2m hits/qtr.
95% growth Y/Y
Forums Instant messaging
6k threads 103k users
22k messages/qtr. 14m IM chats/qtr.
65% growth Y/Y
Directory 3.0
27k Expertise profiles
4.9m searches/qtr.
13% growth Y/Y
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11. Cisco’s Collaboration Initiatives
FY09 Benefits from 7 Distinct Collaboration Programs
In FY09, Cisco Achieved $1.052B in Net Benefits from Web 2.0
Collaboration Solutions, up from $691 M in FY08
 Connected Workspace $11.5 M
Innovation  Mac Wiki $ 5.5 M
 C-Vision and Video Blogs $11.1 M
 Expertise Locator (SOAR) $108.6 M
Growth
 Sales Productivity (NEW) $ 15.4 M
 Remote Collaboration (TP / WebEx / UC) $601.3 M
Productivity
 Telecommuting $298.7 M
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Total: $1.052 B 11

12. Cisco on Cisco Proof Points
Productivity
Transforming How We Work
Virtual Global Annual Sales Conference
• 20,000 global participants
• 90 countries, 270 cities
• 211 million air miles avoided
• 88 hrs of consecutive events
• Streaming video
• Integration of 7 technologies
• 90% cost savings
• Highly engaged employee
experience
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13. Case Study: An Energy Company
 12 telepresence facilities
 Usage: 5 out of 8 hours* each business day
 Travel avoidance:
40%* of meeting avoid travel
30%* of participants would have travelled
 Travel costs saved:
$1.15M* in 2009 (actual)
$2.09M* in 2010 (projected)
$2.23M* in 2011 (projected)
 Payback:
<90 days* for a 500 unit
Three-year net economic benefit = $3.09M*
*This is data that comes from the customer
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14. Video
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15. Collaboration Drives Business Value
Cost Employee Customer Competitive
Innovation
Reduction Productivity Intimacy Differentiation
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16. The Road Ahead
 Enrich your ability to collaborate
 It delivers measurable value
 It drives success – through empowering employees,
customers and partners. Allows you to draw the
innovation and talent from your organization
 Our world is changing fast
 We live in a collaborative world of social media users
 We can’t afford not to be part of the conversations
taking place about our brands
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17. “Generally, most people want to be effective, productive, and
feel as though they contribute. As a company, you need to
provide the means (foundation). Do that, and people will
individualize what they’re given. They’ll embrace it and show
you some fantastic things.”
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