The topic is “change”. Many things around us cause organizations to rethink how they work and provide the best possible resources for their workforce. Globalization, economy, environment, and talent mismatch are merely a few influence factors that are changing today’s workplace. Among the greatest catalysts of change we witness the rise and expansion of the Internet and the information society. The Internet is only 20 years old and has had—and will be having—a profound impact on everything we do. Work, workplace, and businesses are affected by the transformational changes caused by networks, information technology, and the Internet. This presentation addresses the technology changes and their consequent impact on work and workplaces. It talks about how the Internet can have a positive influence on change and the organizations of the future.

1. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Tomorrow starts Here…
Data, Technology, and Innovation
Platform for Change
Rick Huijbregts
@CiscoSCRE

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Western Union, 1875
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Henry Ford
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Thomas Watson, IBM, 1943
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Ken Olson, Digital, 1977
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Climate Group, Smart 2020 report
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Compare to these:
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Gartner, United Nations
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Compare to these:
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Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual Innovation Diffusion, 2004
0
Cellular PC Internet Television Radio VCR Electricity Telephone Automobile
200 30 40 50 60 70 80 90 100 110 120 130 140
0
20
40
60
80
100
10
PercentagePenetrationofPotential
WorldMarkets
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Economics &
Productivity
Environmental/
Energy
By 2030 world energy
demand will increase
by 40%
Social
Demographics
Aging
Shrinking
Hypergrowth
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Safety &
Security
Access to
Healthcare
& Education
Talent
Mismatch /
Supply &
Demand
Energy
Mgmt /
Urbanization
The Main Challenges
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50
2010 2015 2020
Billions (devices)
0
40
30
20
10
50Billion
“Smart Objects”
25
12.5
7.26.8 7.6
Inflection
point
World Population
Source: Cisco IBSG white paper “The Internet of Things”, April 2011. @CiscoSCRE #CiscoSmartTO

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Sustainability Services Delivered by Technology
#CiscoSmartTO

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Solve Environmental Challenges Thrive in Smart Communities
Focus on Improved Safety Achieve Energy Efficiency
… to change the way the world works, lives,
plays, and learns
Live Enriched, Healthier Lives
Redefine Work Models
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Technology Inflection Points
TIME
Routed
Bridged
Switched
Shared
Packet
Circuit
Mobile
Fixed
Video
Voice & Data
Virtual
Dedicated
Any
Device
PC
Centralized
Smart Grid Silo’d
S + CC
Connected
Industries
Independent
INTELLIGENT NETWORKSThe
Internet
Internet of
Everything
Market Transitions
Cloud / Virtualization
Mobility
Big Data Open Data Apps
Collaboration / Video

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Source: Cisco IBSG, Cisco VNI Global Forecast, 2011–2016
By the end of 2011, 20 typical households generated
more internet traffic than the entire internet in 2008
By 2015, 1 Zettabyte of data will flow over the internet
1 Zettabyte: Stack of books from Earth to Pluto 20 Times
(72 billion miles)
Every second, one Million minutes of video
content will cross the global network in 2015

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201320102007
36 Exabytes
180 Exabytes
486 Exabytes
Video Traffic
of all
Consumer
Internet
Traffic will
be Video
in 2013
Global Consumer Internet Traffic (Annual)
Source: Cisco Visual Networking Index
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McKinsey, Global Institute
“
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Power Outage
88% of
organizations
prepared
Failure of Server, Host,
Application, Software
Workforce Disruption
Source: Gartner
Only 13% of organizations today are prepared for a
major disruption in workforce operations.
70% of
organizations
prepared
13% of
organizations
prepared
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And You?
the Places in which you Work?
Are You Ready?

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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8:00 10:00 12:00 2:00 4:00 6:00
Wasted Assets
Utilization
Time of Day
• Utilization commonly
peaks at 40%
• Given the workplace is
the largest long-term
asset on most balance
sheets, this probably
represents the largest
area of waste left in
corporations
• Offices/cubes are only
utilized 30-35% while
conference rooms are
overbooked.
Utilization is Poor
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Line of Business
SEGMENTED GO TO
MARKET
ENT
COMSP
Marketing
ChannelsIBSG
Technology
Services /
Support
Manufacturing
Sales
Finance /
Legal / HR
Business
Development /
Alliances
Command / Control
Command and Control
Collaboration and Teamwork
COLLABORATION and TEAMWORK
IBSG Sales
Marketing
Channels
Manufacturing
Finance /
Legal / HR
Business
Development / Alliances
Technology
Services/
Support

34. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34Cisco Aironet 3600 Series Access Point – Press Presentation – January
2012
of employees use
for work
to
keep up with
mobile needs
of IT
staff
New networked
mobile devices by
of US
Information
Workers
spend time
working
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Converging All Forms of Human Expression
Helping Business Become “Green”, Productive
Immersive in real estate utilization and planning

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32%
mtgs
avoided
travel
US$
1.4B
cost
savings on
travel
US$
504M in
productivity
cost savings
727k
metric
tons of
GHG
emissions
saved
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```
Interactive Media
Digital Signage
Wireless
Tenant Services
High Speed Internet
Unified Communications
IP Telephony
Building Services
HVAC Sensors
Fire Control
Elevators
Lighting
Energy Management
Video Security
Maintenance Management
24/7 Monitoring
`
Monitoring
`
Control
Submit
Dashboards

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Utilities
$2.84
$0.71
25%
Admin Security Maintenance Cleaning
$1.02
$0.18
18%
$0.32
25%
$1.32 $3.12
$0.45
14%
$2.27
$0.13
6%
Savings
OPEX reduction up to 11% annually
CAPEX savings on mechanical, electrical, and ICT up to 15%

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“Don’t
bother
me
with
new
ideas,
I’ve
got
a
ba6le
to
fight!”
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REVENUE
OPERATIONS
OPEX
CAPITAL
CAPEX
ENVIRONMENT
BRAND
HEALTH
LIFE SAFETY
TENANT
Social Sustainability
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Global Open
Standards
Visionary
Leadership
Smart
Regulation
New
Ecosystem
Public Private
Partnerships
Creation of a New Industry
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Mahatma Ghandi
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Thank you.
Rick Huijbregts
@CiscoSCRE
rhuijbre@cisco.com