See how Cisco partner Woopeo successfully leverages Webcollage - a compelling, professional and free solution to publish Cisco Small Business product content on your website.

1. Integrator Brightens Online Shopwindow
with WebCollage
Cisco co-marketing offering helps French Avant Garde partner
win new SMB customers.
Customer Name: Woopeo Business Impact
Industry: ICT • Competitive edge sharpened by instant updates
Location: Champigny-sur-Marne, France • Enhanced website content draws in new customers
Number of Employees: 6 • Professional partnership with Cisco reinforced
Case Study
Business Challenge “Our website has two main functions: first, to help us find
Woopeo is a small, thriving Cisco Select Partner based at
new customers; and second, to reinforce our image for “WebCollage allows us to have an extended
Champigny-sur-Marne, on the outskirts of Paris, with annual
existing customers,” says company manager Serge Lerfel. website at lower cost and to offer better
“It’s a technological and a commercial shopwindow. Yet coverage of relevant Cisco products without
revenues of about €500,000. It employs six principal staff,
keeping it up-to-date was a problem. We lacked resources
including three systems engineers and three account
to modify the site regularly and didn’t always have time to
having to do it all ourselves. And it creates a
managers. Established in 2007, the firm prides itself on more interesting and credible image of our
do it. Intervals were variable, but we were only making
offering a dedicated, personalized approach as a key
changes probably two or three times a year.” company to our clients.”
business differentiator.
These issues meant that the website did not play as much of Serge Lerfel
The firm offers network design, installation, and maintenance,
a part in the firm’s commercial and marketing development as Company Manager, Woopeo
specializing in voice over IP (VoIP) telephony solutions, to a
Lerfel would have liked. Research has shown that a majority
varied small and medium-sized (SMB) customer base. Its
of small businesses use the web to help them in their
customers generally have between 5 and 200 employees
research and procurement process, and digital marketing, Solution and Results
and range across several sectors, from industrial facilities to
such as email, banner ads, organic web search, and so on,
medical manufacturers and pharmaceutical labs. Cisco® WebCollage is designed specifically for Cisco channel
enhances reach.
Like many smaller integrators, Woopeo needs to rely on its partners selling Cisco Small Business products. It is part of
Woopeo wanted a compelling and cost-effective solution to the Cisco co-marketing offering, under which partners are
website to communicate its IT skills and service offerings
improve its website. It was vital to bringing in new business, entitled to 50 percent funding of their co-marketing costs.
effectively to prospective customers, and also to give existing
and as a complement to Woopeo’s emphasis on close Avant Garde partners can also draw on the support of a
customers the ongoing assurance of a professional approach
customer relationships to strengthen its links with existing dedicated Cisco client manager to help them design and
by highlighting new products and solutions of special interest
customers by offering them added value. “We’re not just execute marketing plans. Co-marketing with Cisco is one
to SMBs. Yet because of its relatively small size, both the
selling products; we’re providing a dedicated service to each of the five pillars supporting the Avant Garde program and
time and the resources to devote to website maintenance
customer,” Lerfel says. includes WebCollage.
and development were limited.

2. Integrator Brightens Online Shopwindow
with WebCollage
Continued
Case Study
For partners such as Woopeo, the Avant Garde program and Today Woopeo’s website features new products from the around WebCollage content already integrated with the site
WebCollage in particular, help them stand out from the crowd. Cisco small business range on its home page, including to simplify orders and purchasing.
WebCollage provides a range of free multimedia sales tools, such solutions as intrusion detection and Cisco Unified
Although Lerfel has not conducted an analysis of the specific
product information, images, and offers, embedded directly Communications. A tab opens a dedicated page on Cisco’s
impact of WebCollage on Woopeo’s revenues, he confirms
into partner websites. It cuts web content development costs SMB solutions, with a pop-up video illustrating the power of
that the website is today evolving into more of a sales tool,
and provides an instant online uplift. WebCollage content The Human Network.
which will “augment” the firm’s communications with its
syndicated by Cisco also supports English, French, German,
A detailed Cisco catalogue is accessible by a single click, and customers and partners.
and Spanish-language versions.
Woopeo’s own Cisco-based IP telephony solution is also
Customer demand is generated by the ability of partners to
Features include Cisco Showcase, a microsite providing offered from as little as €15 a month per user. Product details
implement the Cisco catalogue on their websites, to create
current product updates and customer-driven content are updated automatically, cutting out the need to try to fit
targeted minisites, and to build in e-commerce capabilities
customization from a catalogue of more than 350 small regular sessions into a busy schedule, and highlighting the
enabling customers to buy online. New product offers from
business products. It equips partners with powerful demand latest Cisco Small Business solutions.
Cisco are automatically featured on Woopeo’s website as a
generation tools and facilitates shopping cart integration for
Lerfel says that without WebCollage, he would not have been further stumulus to drive customer demand. As the firm’s
e-commerce-ready sites. In addition, it can enable detailed
able to feature such a wide range of Cisco products, nor to website develops, Lerfel also thinks that it will play a strong
reporting metrics for traffic generated, while the Sales
cover them in such depth and detail. He believes that this can role in customer retention.
Advancer insight tool enables partners to track product
strengthen the position of the smaller integrator. It adds
reviews by prospective customers and follow up with Summarizing the advantages, Lerfel adds: “The Avant Garde
significantly to the firm’s online visibility, as well as potentially
them immediately. program and WebCollage contribute strongly to the image of
drawing in prospective customers who may be using specific
strong partnership between ourselves and Cisco, helping us
For Lerfel, implementing the first stages of WebCollage on product names during their online searches for new and
to work more closely together in targeting customers.
Woopeo’s website was simple and straightforward. After first innovative solutions.
hearing of it, he became convinced of its potential to add real “WebCollage allows us to have an extended website at lower
He believes integration of WebCollage content on his website
value to his business and decided to enhance the website cost and to offer better coverage of relevant Cisco products
enables Woopeo to compete more effectively with larger
with WebCollage content in early 2009. Through contact with without having to do it all ourselves. This is important, because
rivals by making the site more appealing and informative: the
the Cisco office in France, he was offered helpful advice and if I did it without WebCollage, I couldn’t put so many products
“shopwindow” effect. “If a prospective customer is sitting at
practical support by a Cisco client manager to guide him online. And it creates a more interesting and credible image of
his screen with his mouse, surfing, he doesn’t know if we’re
through the process. our company to our clients.”
an organization of 2, 10, or 500 people,” Lerfel says.
“WebCollage was very easy to integrate,” he says. “Cisco gave
Woopeo’s business strategy will remain based firmly on
me the procedure, and it’s really straightforward. They gave
“personalized added value,” fortified by the carefully targeted
me a link on their website and a script, and explained how to For More Information
relevance of WebCollage content to small business customers.
adapt the link and the script to my website. My WebCollage
Lerfel has now hired a webmaster to review the management To find out more about Cisco WebCollage, please go to:
contact at Cisco then looked at our website and proposed the
and development of the site, including the addition of new www.cisco.com/go/partnermarketing
script for insertion into Woopeo’s site, so I didn’t have to make
e-commerce functionality. This new addition will be built
any modifications; they were all done by WebCollage.” You can learn more about Woopeo at: www.woopeo.com
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