Catch ’Em and Keep ’Em: Revitalizing the Store in a Cross-Channel World.
Based on original research conducted by Cisco IBSG in the U.S. and U.K., cross-channel shopping demands a new approach to win customers and capture wallet.
More info: http://www.cisco.com/web/about/ac79/retailcpg/nrf-2012.html
Shoppers using mobile to shop at home / on the go; trend will grow with smartphone salesStrong interest in shopping with tablets—wherever they are; are retailers ready with the right apps / tablet-ready sites?Sofa surfing:Web-enabled TV and consoles mean shoppers can buy without missing a minute of the actionWith so many options, how can retailers encourage shoppers to come into stores?